1-2

20 Nov 2015

How Mobile Fits Into Your Online Marketing Strategy?

It was not long back when Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that by 2014, mobile will overtake the desktop for internet usage. To unveil the truth behind the prediction, comSquare – a leading internet technology company held a research and its report suggested that we have already passed the mobile Tipping Point:

Blog 1 (Edited)

Data source: http://www.smartinsights.com

So now, it’s no longer the question whether the inclusion of mobile in your online marketing strategy is important or not; rather the big question in the current scenario is:
How Mobile Fits into Your Online Marketing Strategy?
Mobile marketing is sizeable already and every marketer like you needs to closely monitor the opportunities available to reach your audiences. Consumers these days are increasingly dependent on their mobile devices for a lot more services like web searching, email, chat, maps and direction, etc.

Blog 2 Edited

Image Source: http://www.pewinternet.org

So, you can leverage this increasing usage trend not only to reach out to your customer, but also encourage their engagement by precisely predicting their consumer behavior through key customer geo-location data that helps you gain deeper insights for better decision making.
Strategizing your Mobile Marketing
There are several ways in which you can reach your customers through mobile marketing, but the most crucial touch point is your website. Other important methods are listed below:

  1. Have a Mobile-friendly/ Responsive/ Mobile Optimized Website
    If you wish to implement mobile marketing, the most certain prerequisite is to have a responsive or a mobile-friendly website. If not, you stand a critical risk of facing negative consumer reaction as people visiting your website through Smartphone expect an exceptional, easy-to-navigate, responsive portal.
  2. Plan an SMS/Whatsapp/Texting Campaigns
    Research Study by many agencies has shown that SMS and other text message formats have been well received by the Smartphone users. It’s a popular and widely used method for either driving traffic or engaging response. The other most important benefit of this method is that it is equally useful in targeting customers with smartphones as well as regular phones.
  3. Create a Mobile Application/Mobile App
    Despite of the fact that the sales ratio of smartphone and tablets are exceeding the desktops, it remains relatively low in comparison to the total marketplace. However, the competition is heating day by day as businesses are developing unique apps for their customers to stand out in the competitors’ crowd. Don’t miss on the opportunity and get your mobile app ready before you start losing your customers to competitors.
  4. Advertise on the mobile apps/websites
    Placing your ads on mobile apps/sites related to your industry can help you reach a distinct audience incrementally. It will not only help you create a direct link to your online sales channels, but also enable a greater assimilation and post-click engagement. It is specifically useful when used in harmony with a well-optimized, mobile-ready website.
  5. Location based Mobile Advertising/Geotargeting
    The key concept behind Geotargeting or Location Based Mobile Advertising is to know where your prospect is located, so that you can make offers and calls to action accordingly. With the help of this advance advertising tactic, you can sharply display the information-specific content and make your prospective customer click on the link provided, resulting in successful conversion.

13
  • Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

  • Pingback: Techugo: Mobile App Developers & App Design...()

By:

Nutan Priyadarshini