22 Apr 2021
Updated on December 26th, 2022

A Blunt Transformation of Dating into Marketing


Ankit Singh

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dating into marketing

You must have heard or seen the trend of swiping user-profiles right or left to match or reject, respectively. No, you’re not mistaken! It is what romance nowadays looks like. Users decide if they like someone or not based on a bunch of pictures and a little information. 

Notably, Tinder revolutionized the online dating industry in 2013, and today it is amongst the top mobile app names. 

Did you know?

According to the 2019 Global App Trends report, online dating is amongst the fastest growing app verticals and is likely to hit $8.4 billion by the end of 2024. 

Despite the tremendous popularity of online dating applications, many startups fail to meet the expectations of the people. 

Why? You ask?

It is because of the poor marketing strategy. Sure, there are hundred other online dating apps, but to make your app stand out from the crowd, it is essential to make users realize the uniqueness of what you’re offering. 

Are you new to the business? Sit back and relax because this article has got everything you need to know- including where to start, leading your online presence, and much more. 

So, let’s get started! 

Best Marketing Strategies for Your Online Dating App

online dating app

Marketing your dating application will increase your brand awareness in the market, intriguing more people to sign up for your services. Therefore, before you achieve that goal, here are a few marketing strategies that you must follow for effective results. 

1. Determine Your Niche 

One common thing between dating and marketing to be successful is to know what you’re looking for. Before you start your app development process, it is essential to learn and research your target audience. 

Sure, dating itself is a niche; however, you need to figure out the segment you want to serve. If you’ve noticed, big brands do not target all the customers at once. Instead, they begin by targeting the customers whose preferences could be met by the brand. For instance, build an app targeting a specific age group. 

Remember, you don’t have to develop another alternative for Tinder and Bumble. 

2. Use Search Engine Optimization 

SEO is a powerful tool that keeps the potential to make or break your business. Therefore, if you’re using a website that has the most relevant content, it’ll appear at the top. It is essential to optimize content searching for keywords that can boost the SEO ranking. 

3. Advertise Your Dating App

Undoubtedly, the digital age has also given rise to ad networks. It is essential to mention that to start monetizing from your dating app; you’ll need more users. Therefore, to attract more audience, you can shake hands with the ad networks and advertise your app. 

4. Integrate Social Media

Integration of social media can do wonders when it comes to marketing strategy. Create an account on social media platforms, like Facebook and Instagram, and think of creative and original content to post. You can also keep posting dating tips and similar content to keep your audience engaged. 

5. Gather User Feedback

One of the best methods to ensure growth is to know users’ opinions about your online dating application. Feedback will let you know where you lack that can help make changes and bring improvements to the application’s working. Therefore, you can collect feedback via online polls, surveys, live chats, etc. 

6. Reap Benefits from Email Marketing 

Ensure that when your users sign up on the app, you collect their email addresses to communicate via them. 

Why email marketing? 

It is because email marketing is one of the most effective ways to stay in touch with the users and amplify your marketing strategies. Additionally, keeping users updated about your new features or policies will keep them active. 

Best Practices to Apply for Dating App Marketing Strategy

dating app practises

1. Share User-Generated Content 

User-generated content displays your image as authentic; thus, the audience can connect more. On the other hand, if a brand is into too much self-promotion, most people are likely to step back from the same. 

To get a real example of user-generated content, Tinder is doing tremendously well at capturing user attention using the same. 

2. Use Social Networking Functions 

Dating apps aim to help you get social, so why not take advantage of social networking functions? 

For instance, Tinder lets its users sign up for an account with the help of Facebook login details, making it convenient for people. 

3. Developing App’s Gamification: The Cherry on the Cake 

Just like gaming, dating apps are meant to be fun! Figuring out how your dating app can be gamified can improve the overall experience, making it more competitive and entertaining. 

To Sum Up

As everyone’s familiar with the fact that technology is making progress at a rapid-fire speed and building an app that acquires success, an experienced brood is all you need. 

Now that you know about the best marketing strategies and monetization practices to adopt for your online dating application, why not take a step forward and build an app that you’ve visualized? 

For more updates on the same, stay tuned to this space. 


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