iOS App

4 Jan 2017

Why Apple Rejects Your App

During my career span, I have noticed many a developer making a hue & cry about app rejection at the Apple store and they consider it to be no reason for the rejection, on the contrary, what they fail to understand that, Apple does not reject any ios app just for a lark, rather there are some reasons for this footfalls. Today I am going to share those reasons only which, if taken and considered well in time then can save you from the app rejection at the Apple Store.

Your app process is completed, today is the launch day and what you are getting by evening, that your app is rejected by the Apple store, it is the most dreadful thing to hear from your app developers and quite disheartening as well, but a harsh fact too. To get the app maximum attention, is every developer’s and business owner’s dream, but when the app does not get approved by the Apple store, then something within you gets broken, I speak from my own set of experience, where I have seen all sorts of ups and downs from a developer’s perspective.

Apple Strategy

The perfection is the word which correlates well with the Apple working strategy; Apple is very particular about its rules & regulations and works in a perfect manner to submit any mobile app. Apple’s highly selective review process ensures that all apps that appear on their store are perfect and well-balanced in terms of content, usability, and design. So the rejection is very much obvious for the mobile apps, which encourages the developers to improve their app and resubmit it, but unfortunately, the exact process of Apple’s review policy is not known to everyone, yet there are the most prominent reasons which can lead to app rejection on the apple store, read further to know it better and save the horror of rejection for your mobile app:

  • Incomplete Information


The incomplete set of information is the topmost reason for app rejection, while filling up the details, makes sure to fill in all the information required for review. Make sure that every app feature is mentioned fully coupled with a demo video if the installation or the configuration process is different from the usual mobile applications. When it comes to special configurations, include the specifics required and this step will help you to gain positive attention from the Apple review process.

  • Fix The Bugs


As an app developer your job does not stop at the development, rather it incurs other processes as well to be followed up with the development process and the app bug fixing is one of those features. Apple instantly rejects any app which contains bugs or crashes at the regular intervals. You need to be very particular with the testing system, to test the bugs beforehand and then submit the app.

  • Don’t Copy


Apple is famous to encourage the unique app concepts and different from others. So it is always advisable to avoid duplicity if you create something which is similar to something else, Apple review process has a sharp view to check out such similarities and would reject your app on this basis only. You should provide unique features to your app and then submit it for reviewing.

User Interface

Unfortunately, not a single app comes with a manual guide to using it, hence your app needs to be logical, convenient, and polished, and so your users can understand how to use the app effortlessly. The best practice to save your app from being rejected is to understand the interface guidelines offered by Apple, before developing a mobile app and your app can be selected without any hurdle.


The content plays a vital role in the Apple review process, as a developer make sure that your developed app has followed all the terms and conditions stated in the Apple trademarks and copyrights guidelines and Apple trademark list. Also, your app content should not bring a yawn to your users, which means it needs to be engaging enough to motivate your users to keep using your app.


While testing your apps to make sure that every ad featured within your app are displayed properly, and to leave no room for error, test it on several devices. Also, integrate the IDFA (Advertising Identifier) within your app, to serve advertisements along with ad functionality.

Be Cautious With Your Words

Apple wants a more organized, systematic and clean product in Apple store, so anything mentioned with “beta,” “demo,” or “test” will mark a point, that your app is incomplete and is not finalized, as a result, Apple rejects your app, considering these words. So make sure not use these or any such words which show your app is still in the development stage and has put for review by mistake.

Don’t Mislead the Users

If you have mentioned some features within the app, but actually your app does not contain, then Apple considers it to be highly misleading and as a consequence, your app gets rejected at the very first moment it is placed for review. So make sure that your app should deliver all the features and functionalities mentioned.

At Techugo, we take pride in developing the perfect iOS mobile apps for the leading brands to startups and our iOS mobile app development team  has the expertise to create a unique variety of iOS mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top iOS mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your iOS app requirement.

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