With apps that have generated over $869 million of funding, Techugo, a top mobile app development company, is streamlining industries by helping clients foster digital-first brands. Realising the importance of innovation and quality in mobility, the company is now at the forefront of global digital transformation with its high-end mobile apps, data-driven business insights, and strategic grip over the tech market. 

Now 7 years after some of the brightest minds in mobility got together to create an impactful change, Techugo is ready to set the stage for the upcoming decade of mobile app innovation.  

As the world experiences the predicted economic boom in technology after the pandemic, the global startup ecosystem is having a watershed moment. In many ways, Techugo, a mobile app development company headquartered in India, has transformed into a poster child for successful digital startups globally. 

Highlighting the contribution, Abhinav Singh, CEO at Techugo, says, “By the end of 2020, we onboarded several potential Unicorn startups as technology partners, along with legacy companies like Gyan Dairy, Airtel, Dhanuka & Kanpur Plasticpack Limited to support the digital vision and cater to the expansion of new businesses.” Singh adds, “In doing so, we become one of the only companies that offer extended tech and funding support of our own network of channel partners & investors consisting of Venture Capitals, Incubators, Angel Investors, and PE Funds.”

The celebration of 7 years of Techugo is a vindication of how the 34-year-old has gone about fostering a technology brand with Founder Ankit Singh and team. 

Highlighting the role of core members including Harjot Kaur, Abhinav Gupta, Namrata, Lakshman Kumar, Jullie Singh & Alok Jha, Singh adds “We built it from the heart. My father has always taught me that a true leader emphasises empathy, compassion, and progressive thinking. It’s more about building a connection & delivering value to our partners, rather than signing a business deal.” 

He further adds, “At a time when every other company would create a digital product for you without even bothering about its sustainability, Techugo puts humans first. Our goal is to do the right thing by our technology partners. Therefore, rather than fulfilling our business motives, if we don’t see potential in a project, we politely decline or dive deep into it for strategic enhancement.”   

After collaborating with global celebrities like Xenia Ghali, Scott McGillivray, Mukul Malik, and delivering 10 Billion USD turnover through its digital products, the firm is now running multiple initiatives, including programs for entrepreneurs to understand the potential of their vision.  

Talking about the era of digitalization and the demand for a product-based economy, the CEO shares, “There are two key drivers that kickstarted the boom in digital business; world class resources with a strong background in IT services & the surplus of venture capital funding.” He adds, “One of our partners, Verse Innovation- the parent company of apps like ‘Daily Hunt’ and ‘Josh’, recently bagged $805 million in one of its funding rounds led by worldwide investors, including Luxor Capital, Sumeru Ventures, Canada Pension Plan Investment Board, and more.”

On being preferred over western counterparts, the Founder says, “India is a hub for outsourcing development projects. But, even with outstanding skills in technology and engineering, the mobile app development market’s extensive saturation degrades the digital product’s quality.” Singh adds, “At Techugo, the quality & delivery of applications is non-negotiable; therefore we bridge the gap by focusing on design and product management.”

Techugo, one of the strongest Global Technology Companies pioneering innovative business transformation, has ensured long-term monitoring and seamless management of crafted mobile applications. 

With the blend of strong business values and progressive vision, Techugo is ready to step into the new year of seamless app development, innovation, and enhanced customer experience.  

For more information, connect with us!

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Like tech geeks all around the world, I, too, look forward to Apple’s WWDC every year to bring you the crisp highlights from the event. And this year was no different! 

With many exciting new updates, here’s an on-point list of Apple’s announcements that actually matter. 

Dive in…

Apple Announces iOS 16

The giant has announced a new software called iOS 16. The update brings a revamped and customizable lock screen interface that lets users to-

• Add custom wallpapers
• Change the date & time font
• Add new widgets for calendar events, weather, activity rings & more

The company is also pushing updates to its Focus feature and notifications.  

iOS 16 Brings Live Activities

iOS 16 Live Activities update allows the users to manage and pin notifications on the lock screen. In addition to this, hideable notifications are also being introduced at the bottom of the lock screen. 

Apple Users Can Now Unsend & Edit The Messages

The software update will allow the Message App users to edit any of their messages. But that is not all! They would also be able to mark them unread or undo the messages sent by mistake. 

With iOS 16 Apple Pay Gets Pay Later Feature

The company is finally jumping on the bandwagon of the “buy now, pay later” trend. With the new Pay Later feature coming live with Apple Pay iOS 16 update, users would be able to buy and pay in a series of installments. 

Safety Check Feature For Abuse Survivors 

In order to protect individuals in abusive relationships, Apple has introduced the Safety Check Feature. It permits the survivors to view and manage the accessibility of their accounts, passwords, application, and more. 

CarPlay Update Brings Apple’s Widget To Car Instrument Cluster

The company announced the CarPlay update that would enable deeper integration with the vehicle. It can easily replace the car’s instrument cluster with Apple’s own & would display- 

• Speed
• Trip details
• Fuel
• Battery levels

And more!

New Health Tracking Features In WatchOS 9

With its update in WatchOS 9, Apple has added multiple and brand new health-tracking features like- 

• New running metrics
• Atrial fibrillation tracking
• Medication reminders

With 4 new watch faces, it’s definitely an advancement to look forward to! 

Fitness App For All iPhone Users

Apple has finally decided to roll out its Fitness App for all iPhone users. Now one doesn’t need to own an Apple watch to access the fitness app.

A New Look For Apple’s Home App 

Apple has introduced the updates in its Home App for higher efficiency allowing users to manage multiple devices around the smart home. The update introduced new categories, including- 

• Climate
• Lights
• Security

The Next Gen M2 Chip

After months of anticipation, the next generation of Apple Silicon is finally here. The company claims that the Next Gen M2 Chip delivers an 18% performance upgrade compared to the M1 chip. 

New MacBook Air To Feature M2 Chip

The new MacBook Air is less than half an inch thick and is available in four different colors. It is also the first Apple device to feature its M2 chip. The gadget also comes with- 

• A 13.6-inch display
• Thinner bezel
• Tiny charger with two USB-C ports

MacBook Pro Also Comes With M2 Chip

The 13-inch MacBook Pro also trades in the old M1 chip for an upgraded M2 one. Along with the Touch Bar, the gadget comes with up to- 

• 24GB of RAM
• 2TB of storage
• 20 hours of battery life 

macOS 13 Ventura Updates Multitasking Tool

Apple users can expect an upgraded multitasking tool called Stage Manager with the newly announced macOS Ventura. In addition, the company also announced the upcoming updates in Spotlight and Apple’s Mail app. 

macOS 13 Ventura is also adding support for Apple Passkeys in Safari. This new feature allows users to replace passwords and sign in to different websites with their Mac or iPhone. 

Users Will Be Able To Use Their iPhone As Webcam

Mac users would be able to break free from its webcam. At WWDC, the company announced that macOS would allow users to use their iPhone as a webcam. All they need is a clip that will be introduced later this year.   

iPadOS 16 Brings New Collaboration Feature

iPadOS 16 introduces a new collaboration feature that enables users to work with others within the office apps. The update is set to streamline collaboration activities with a handy new whiteboard tool. 

The company also announced the updated multitasking features with Stage Manager. It lets users resize & overlap windows on the iPad. 

And that’s a wrap!

While our developers dig deeper to present you with the best iOS applications; as an entrepreneur you need to explore the possibilities presented at this year’s Worldwide Developers Conference. 

If you need more insights on the technology used, feel free to connect with our iOS app development team! 

But until then, stay tuned to this space for the latest tech buzz!

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The rise in demand for seamless mobile app services has directly impacted the growth of the global app industry. As brands all over the world make a tenacious attempt to thoroughly embrace the trend, super app development presents a sure shot way to cement overall digital revenue. 

According to experts at Techugo, super app solutions, if integrated smartly, can turn out to be a rewarding experience for both customers and businesses.  

With this blog, we will help you understand the basics of super app development, its cost, features, market trends and much more. You’ll be learning how to build a proactive solution with a super application.  

So let’s get ready to get our hands dirty for good! 

What Is A Super App?

It is a one-stop solution incorporated by businesses to meet all the needs of their user base. Integration of super app strategy enables brands to provide multiple services in a single platform. This mobility solution permits its user to access third-party merchant services without the need to download their app separately.  

Super app definition is simply a mobile app that offers multiple services through a single app. To gain more clarity, think of a super app as a supermarket, which delivers a retail space to brands for selling their products. 

This app technology is often bound by a common account along with a robust in-app payment system. 

The fact that the larger chunk of the population is smartphone first, makes the world super-app ready. There is a need for an ecosystem of applications that cater to hyper-local needs of the user base. Currently the Asian market is the one that is largely exploring the emerging trend, because the majority of the consumers are smartphone-first. 

The consolidation of all the services in a single place presents a great opportunity for businesses to increase revenue generation. Apart from that, building of such applications would also allow brands to monetize the large swaths of user data to learn more about their behaviour. 

But higher revenue generation is not the only reason why the world is going gaga over this very trend. 

Stay hooked till the end to learn more about the related opportunities. 

A Bit Of History On Super App!

Does the name Mike Lazaridis ring any bells?

The Founder of Research in Motion and manufacturer of Blackberry devices, Mike Lazaridis was the one who invented the concept of super applications. 

He introduced the concept during his speech at Mobile World Congress 2012. 

“Super apps are integrated with other apps, giving a seamless experience across the device. They’re contextual – aware of things like your location and status,” Mike said. “Super apps are apps that once you start using them, you wonder how you ever previously lived without them.”

Through his speech he was trying to stress that only Blackberry could deliver the integrated experience of connected applications. But the only difference between his definition and the modern definition of super apps is the hardware dependency. 

Even though the credit for introducing the concept of super apps goes to Blackberry, the actual integration of the concept comes from China. 

When multiple social media applications like Twitter, Facebook, Youtube were banned in China, WeChat appeared as a super app. It was an old messaging application which started offering multiple services like digital marketplaces, cab booking, social media, online bookings and much more through instant messaging.   

When the app gained a large customer base and started generating astounding digital revenue, the concept of super apps once again started attracting eyeballs from all over the world. 

Even if super applications are at a nascent stage in India, they are a huge hit across Asia. Singapore’s Grab, Indonesia’s GoTo, South Korea’s Kakao and Vietnam’s Zalo are a few examples of popular super apps in Asia. 

Speaking of the most popular super apps in the world, it’s time we jot down something of our favourite ones.

List Of Most Popular Super Apps In The World! 

1. PayTM

This fintech brand was established in 2010 and is now exploring new opportunities by integrating multiple businesses. PayTM super app now offers services like bill payment, shopping, online booking and much more. Adding these services to its ecosystem has allowed the brand to curb the competition in the market. This strategic move has allowed PayTM to grow its merchant base within a short span. 

2. Reliance Jio

A brand that started as a telecom company in India is now offering over 100 services in a single mobile application. This platform permits the customers to access services like food ordering and online bill payment with the help of their in-app payment services. 

3. Gojek

It’s an on-demand ecosystem and Southeast Asia’s fastest growing brand. One can access it for hyper-local delivery, online food ordering, taxi-sharing, commuting, and much more. What started as a bike ride service app is now a one stop destination for most of the on-demand services. 

4. Tata Nue

The youngest member of the Tata Group, Tata Digital recently presented the world with its own super app called Tata Nue- an extraordinary platform that gathers different brands into one powerful application. Facilitating the customers to shop across various categories, Tata super app provides a suite of financial services, UPI payments, bill payments, online shopping, insurance and whatnot. 

5. Alipay

Established in Hangzhou, China, Alipay super app is a third-party mobile and payment platform by Alibaba Group that came into existence in February 2004. Founded by Jack Ma, Alipay lets its user base access digital payments and other financial solutions. It’s a mobile wallet-based payment method on which the users can store their debit and credit card details to make digital and in-store payments. 

6. Grab

With its headquarters based in Indonesia and Singapore, Grab is a Southasian technology company that was established in 2012. What started as a taxi-hailing app called MyTeksi has now become Grab super app by extending its services to digital payments and online grocery, package and food delivery. 

7. WeChat

Founded in 2011, WeChat super app delivers multipurpose services like social media, instant messaging, digital payments and whatnot. With its gigantic popularity and over 1 billion monthly active users, the app became the world’s largest standalone application in 2018. 

How To Become A Super Application? 

We have news for entrepreneurs who are trying to jump on the bandwagon; there isn’t a fixed path to become one! 

There are no set of rules that you can follow to become a super application. But, there are certain key characteristics that one can add to their product in order to become one. 

Here are a few that you can check out!  

1. One Stop Destination

The main character of a super application is that it acts as an entire ecosystem for its user base. From a search engine to an online shopping destination, this digital product can deliver multiple services in a single application. From a user perspective, it cancels out the need for anyone to download multiple apps for different services. 

2. Direct User Connection

If you want to create a super app, you need to be available to your user base without relying too much on search engines. It means that your users need to be able to find you without the help of Google. 

3. Master One Service

If you closely observe the super apps examples that are shared above, you’ll notice that almost all of them started by offering one prime service. So as a super app development company, we would recommend you to integrate a function that has a high open rate. Then gradually, as you build the product you can add the rest of the functionalities.  

4. Offer Native Payment Option

Adding digital wallets is non negotiable in case you are trying to build an ecosystem of integrated services. It creates a lock-in, which means the user doesn’t have to leave the ecosystem to access the rest of the services like online shopping or bookings. Offering native payment options will streamline the rest of the services within the product.  

5. Create With Partners 

Building an ecosystem of different app functionalities is not an easy nut to crack. So if your goal is to sustain and excel in an economy that is dominated by the big players, you need to partner with the third-party companies. Unless you are a mega giant, it is impossible for you to create a digital product with several verticals. Therefore you need third-party companies or inventors that can help you during the process.  

6. Need For Openness

It is crucial for the super applications to allow their partners to benefit from their ecosystem. Once you have the investors, you need to allow them to grow their business, along with you. There needs to be a sense of openness that lets investors pursue strategies to succeed.  

7. Go Deeper Than The Surface Level

Super apps don’t just offer surface level verticals. They explore the vertices to go deeper. For example, through the ecosystem you can just deliver a basic financial product, you need to provide a suite of fintech services. 

What Is The Most Streamlined Process To Work On A Super App? 

Just like any other mobile app development process, creation of a super app is also fabricated into different parts. Take a look at the streamlined process that is being followed at Techugo. 

1. Product Discussion

Through valid user research and competitive analysis, this phase helps position the application right in the market. Our product strategy reflects beautiful amalgamation of design, development and marketing strategies.    

2. Marketing Insights

The moment an application concept and design are finalised, we initiate the plan to integrate features that would entice your ideal customer base. We make sure to integrate features and functionalities that would encourage maximum user download. 

3. Analysis & Wireframing

As a leading mobile app development company in India, we analyse your app concept thoroughly and create a wireframe, which makes a screen blueprint; a visual guide representing the skeletal framework of a mobile app. It helps you to understand how the application will work and function with different screens. This creates a symphony in your app idea and technical discipline, and finally brings the world-class app into existence.

4. Designing

A design speaks volume about the mobile app and clearly indicates how an app interacts with its users. The design holds benefits in abundance, the virtual effects and definitions shown within the design represent the real aim of the app concept. Our designers arrange the application design according to the app content, so the best infrastructure can be experienced.

5. Development

We include the latest technologies to help users get an easy and engaging app interface. Our team imbibes the latest technologies as a part of our development methodologies and this is where we get an edge over our competitors. The technical expertise of our development team can help you achieve your business goals in no time. 

6. Testing

We strongly believe in creating extraordinary app solutions which are infused with the trending technologies in a way, so users can experience the best app experience, without being bugged by the technical glitches. Our testing process ensures to cut-down the chaos of complexity of technology into our developed app solution, letting the users enjoy the best experience in every possible manner.

7. Deployment

We pick the manual efforts filled with complexity to take out the human error out of application deployment. Our team invests their time and passion for deploying an incredible app solution to your end-users. We include reliable deployment strategies; copying, configuring and enabling your application to a specific store, to attain further success.

What Are The Benefits Of Creating A Super App? 

Super applications make it easy for businesses to connect user accounts. These digital products have lower cost of acquisition for new customers. For example, if a super app launches a new social functionality, the product shares the social graph as its other applications. 

Similarly for financial super applications, users don’t need to go through KYC and anti-money laundering checks for the different services it offers. 

Given the multiple services that super apps have to offer, they have a higher lifetime value with the user base. In addition to this, companies that create super applications have direct access to their users’ data, which can be further monetized for revenue generation. 

But what’s in it for the users?

Let’s find out!

1. Offers a consistent user experience

An application that allows users to access services like shopping and online payments to online investments to booking, delivers a high end user experience that hooks the customer for a lifetime. 

2. Utilise data for better performance 

Use of technologies like Artificial Intelligence and Machine Learning can allow businesses to thoroughly examine the users data to deliver better services. Analytics can be used to track marketing strategies and give a boost to the user experience. 

3. Saves Internet & Memory

Super apps can curb the need to download multiple applications for different services. This inturn helps the user base to save their phone memory and internet usage, which are two of the most important criteria to engage them in this competitive market. 

4. No additional time & effort required

When companies deliver an entire ecosystem of different services under one roof, it enables its user base to save additional time and effort. Prioritising your customers’ resources will keep them from getting distracted from your platform. 

5. Integrate financial services

Integrating digital payment services through a super application can help businesses explore advanced avenues in fintech services. 

Functionalities You Can Add In A Super App!

Before jumping on to the development part of the super application, one needs to have clarity on different functionalities that can be added in them. 

Take a look at few of the major ones- 

1. eCommerce

Provide online shopping service to the users from your application. Adding the functionality of electronic commerce would trigger in-app revenue generation as it is one of the most popular digital trends. 

2. Digital Payment  

Integrating digital payment options with the application will curb the need for the user to leave the platform. They can then buy products & make payments in a go. 

3. Instant Messaging 

Adding video calling and messaging features to allow customers communicate with their friends and family is another functionality popularly seen in a super application. 

4. Online Grocery Shopping

Along with eCommerce, businesses can also add online grocery shopping functionality in their super application. This would make the platform a one-stop destination for users’ purchases.  

5. Online Gaming

Businesses can easily add immersive gaming activities to engage the users. This will allow users to come back to the digital ecosystem for entertainment and not just for the on-demand services. 

6. Social Media Integration

The craze of social media is unbeatable and adding it to the super app as a functionality can trigger its popularity as well. It is also a great way to accelerate the branding of your business. 

What Are Must-Haves Of A Successful Super Apps?

There are a few things you need for successful super app development. Take a look-

1. User Base

If you are a startup, you need to put a pause on your dream to build a super app, at least for a while. Startups need to initially focus on fostering a user base reaching a wider market. 

2. Money

Integrating multiple services in a single application would require appropriate funds. Only then one would be able to meet the needs.  You can also contact our experts to learn how to work on generating funding from investors, as we have helped our brands to generate a total funding of $869 USD.  

3. Expert Resources

Super app development isn’t something that can be managed by a team that has no experience in mobility. With something so big, there is no scope to compromise on quality. Therefore, it is important for businesses to hire app development companies that can support all the technical requirements. 

4. Time

You need to allocate your project ample amount of time so that it can funnel into an ecosystem. Super apps are not like any other digital product. Because it offers multiple services, each service has to be built separately or integrated with the help of third-party platforms, which needs dedicated time and resources.   

How Does A Super App Earn Money? 

Becoming an entrepreneur is highly associated with the monetary benefits. So if a business decides to invest in such an intense product that offers a variety of services, they need to know how the platform will be generating money.  

Here are some of the popularly used monetization strategies– 

1. Order Processing Fee

Super application would deliver its user base with a one-stop solution by providing services for their day-to-day needs in a single app. Since it eradicates the need to download and use multiple applications, the super app can charge a small fee on every order. 

2. Partnering Commission

Instead of developing each service separately, super apps can partner with third-party service providers to save time and resources. Since they would be able to access the ecosystem & sell their services to the users, they can be charged with a fee on the successful orders. 

3. Delivery Commission

On all successful deliveries, the delivery partner can pay a small commission to the super application. 

4. Ads

These digital ecosystems can explore the wealth of user data and use it to run targeted ads to simplify custom shopping experience. 

What Is The Biggest Concern While Building A Super App? 

A digital ecosystem of different applications is still an emerging concept, especially in the West. From possibility of a monopoly to non-supportive government, there are several reasons why brands are yet to explore this trend. For example, the data collected by these platforms can easily be churned using AI-based technologies and influence customer behaviour through targeted ads.   

Integrating third-party services providers in a super application may lead to an unprotected ecosystem. This poses one of the biggest concerns where super apps present a threat to security.  

These concerns are now being taken under consideration and being worked upon to find an apt solution. You may contact our mobility experts to flag your concerns about super app development. With 20+ years of experience in mobility, our strategists can provide a solution to your queries. 

How Much Does It Cost To Build A Super App? 

Cost to create a Super App is quite similar in terms of the cost to create a movie. You can either create the movie for free or minimum investment using your iPhone or you can hire the best Hollywood Studios to create a blockbuster.

These days a mobile app is something you can get at a minimum cost, because of the saturated market. 

But if you actually want to generate revenue or effectively streamline your operations from an app, you need to invest, not just money but your time and efforts. 

And this could cost you anywhere in between thousands of dollars to millions of dollars. 

So if someone hires Techugo for super app development, we share a cost that positively impacts the complete process. 

For an MVP, we allocate a dedicated team of analysts, developers, designers & project managers, and the time it takes is around 3 to 5 months. Cost of building an MVP can range anywhere in between 40 to 100K USD. 

For CAW, that is Concept Analysis Workshop, we take care of analysis and design, including prototype, wireframing, R&D etc. It’s 10 to 20% of the entire project cost and can take upto 5 to 7 weeks. Cost of building CAW can range anywhere in between 15 to 35K USD.

The development of the complete product takes longer than building an MVP or CAW, as it has an ongoing cost necessary for maintenance and growth. It can never be done in a go as it always needs enhancement, additional features and optimization depending upon the market analysis and user’s feedback. The cost of building a product can range anywhere in between 50K to 500K USD. 

For MVP, CAW or a complete product development we allocate a dedicated team of analysts, designers, developers and project managers.

What Is The Future Of Super Apps?

The reason why the market of super apps is experiencing a boost is not a coincidence. The surge is directly proportional to growing market governments. But there is a striking difference between the adoption of super applications in the US, EU and Asia. 

Government officials in the US and EU were extremely hostile to the idea of super apps and the ambition of businesses like Google, Amazon or any other trying to incorporate the same. But now with the ongoing craze, West too is gradually adding and exploring multiple services within their apps.       

For example, Amazon. Instead of coming out as a super app, Amazon has started adding services like online bookings, groceries delivery, digital payment and much more.  

The trend is picking up pace and is here to stay. We have some of the flourishing examples like the recent launch of Tata Nue that is destined to streamline the consumer’s world. 

It is crucial for businesses to launch these ecosystems at the right time to observe profits, especially when the consumer shopping behaviour is transforming. Their launch will then make users shop online through their applications. 

Since the global eCommerce market is yet to reach its peak, now is the time for businesses to boost funds from external investors & trigger the development of a super app. This will surely allow the entrepreneurs to add more value to their vision.  

Wrapping It Up! 

Becoming a super app is majorly about becoming more integrated in your user’s lives. It presents businesses an opportunity to maintain a grip on their attention span. Once the digital product becomes essential for the user’s daily operation, the chances for it to land up on their home screen also increases. 

Creation of one-stop app ecosystems can trigger the chances of businesses landing on their users’ homescreen. But in order to initiate on-point development, one needs to onboard a team that has the potential of building such an intense ecosystem. 

For any further queries regarding super app development, feel free to connect with our experts at Techugo. 

Until then, stay tuned for more insights from the technical world!

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An app launch process determines the success of the brand. It is the first step where newly launched businesses get a chance to mark a positive impact. Therefore, before launching or planning to scale the application, we recommend that you paint a clear picture of your app’s possible growth trajectory.

Why is it important?

Well, for starters, it allows you to develop a precise understanding of all the sustainable growth opportunities and possible complexities. Apart from that, it also ensures that your growth remains on track. And last but not least, it keeps the investors satisfied with a high return on investment.

In spite of all the benefits, the majority of businesses ignore the importance of forecasting the app’s growth trajectory. This carelessness ultimately results in a loss. Make sure you keep a check on it and avoid unnecessary losses by incorporating the steps mentioned below.

Take a look further for a better understanding!

1. Choose The Most Important Parameter

If you have monetized your business app, then focus on the right parameter in order to determine the success. For example, a subscription app needs to be forecasting lifetime value, and an application with in-app purchases may focus on the conversion rates.

In order to forecast your app growth, it is essential that you first define the most critical metrics that you will need to concentrate on. If you are fostering a community, think about the parameters that outline your target audience. It is the first and the most vital step to predict if you will be able to grow and achieve your goals. 

2. Focus On Your Launch

It is important to develop a clear understanding of the launch plan. For example, if you own a brick-and-mortar business and have created an app for the same, then you might limit your launch to your particular region. While this will help you to target a concentrated population of customers, the technique also holds the capability to trigger additional costs.

But what if the situation is reversed? What if you own an application that you want to launch in multiple areas? It will definitely require you to manage different locations with different cultural complexities.

A solid launch plan is vital to complement your app’s growth. So figure out a streamlined way to increase impact and decrease cost.

3. Find The Gold Standard

The second step is to invest your time into research. Find all your industry averages, and sort them based on fields like market, app category, competitors, and much more. Let us consider an example. If your app category is diverse, like e-commerce, then you need to fetch your averages from a wide-ranging combination of applications from tracking to delivery. With this, you can analyze how your customers might behave to get accustomed to your use case.

Doing this will give you an idea of the expected user behavior. Having highlighted the importance of identifying the industry’s gold standards, we also understand the involved complexity. The research required is surely very intense. Therefore, we recommend you to reach out to our experts as we can do it for you.

4. Paid And Organic Installs

For a newly launched application, it is important to gain downloads. And for gaining more downloads, it is mandatory to have a strategy for both paid and organic installs.

A strategy for organic installs would involve search engine optimization (SEO), app store optimization (ASO), content marketing, social media marketing, and much more. For inorganic or paid installs, strategies like ad campaigns work best.

If your app’s growth is based on inorganic installs, then you need to implement a strategy that reflects the same. Implementation of this technique will definitely boost the need for the required resources.

5. Use The Insights

It is beneficial to compare your predicted app’s growth with the collected information. The competition in the Mobile App Industry is cutting edge with complex technicalities. Therefore, it is critical to analyze the data to understand the core metrics.

You can then use those insights to allocate the required resources to remain or get back on track.

In A Nutshell

Learning more about your existing data is one of the most successful ways to predict an app’s possible growth trajectory. But this is not all. There are a lot of technicalities linked with the process of mobile app development. But painting a clear picture will help you to develop a strong understanding of the desired future.

The competition in this domain is intense. Therefore, forecasting your app’s growth is non-negotiable.

Was this blog helpful? Feel free to contact us and let us know your views.

Want to know more about the metrics you should be tracking to predict your app’s growth? Reach out to our expert app strategist today.

And, for more tech-infused updates, stay tuned to this space!

Happy reading!

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Today, in this blog post, we would highlight a great startup set to power the next generation of virtual care. And how you, too, can enter the emerging online healthcare industry with the right entrepreneurial vision and development team! 

Let’s get started! 

The Problem; How To Eradicate The Gap Between Patients & Doctors?      

With the rise of coronavirus cases, worldwide hospitals and digital healthcare companies were also facing two significant setbacks. On one hand, they needed more doctors, and on the other, a better technological infrastructure. 

During the initial months, the world required a virtual healthcare platform that expanded access for doctors and patients. A well-defined digital system where we can pull out our smartphones anytime and establish an instant connection with the best medical care. 

And, once again, our problems were solved by technology. 

Let’s learn how!  

Wheel- A Revoutionalry Startup Powering Telehealth!

Wheel is a popular virtual healthcare platform that streamlines how we access medical care and inspires the industry to think out of the box. It is a portal where medical practitioners have the freedom and autonomy to be their own boss.   

With the help of this advanced technology, healthcare workers can spend more time treating their patients and less time with the paperwork. It is transforming conventional healthcare by delivering everything that clinicians and companies need to provide virtual care. 

Unlike Teladocs(a branded telehealth service), Wheel offers tools that enable health providers to offer telehealth services.  

Wheel Raised $50M Funding In A Series B Round Led By Lightspeed Ventures!

Before the pandemic, this startup had already created software that would train and vet virtual care clinicians, then match them with patients in real-time. With a whopping $50 million funding in a series B round, the company is looking forward to scaling up. It would be powering the next generation of virtual care and sustaining its newfound growth post-pandemic. 

The company’s investors list consists of-

• CRV
• Silverton Partners
• Tusk Venture Partners
• J.P. Morgan
• Lightspeed Ventures  

With the investment, the company is all set to democratizing innovation and eradicating the complication that challenges healthcare. Building infrastructure for virtual care, simplifying services for companies, and focusing on clinicians are top priorities for Wheel. 

How Can Visionaries Draw Inspiration From Wheel?

Like Wheel, the world currently has numerous virtual healthcare platforms, trying to transform the conventional system of care that we have been following for ages. The pandemic has pushed the progress in healthcare mobile application development further. 

Right now, there is a significant need for platforms like Wheel. It is also an extraordinary opportunity for entrepreneurs to dive into this emerging marketplace. Since there is a huge demand across the countries for personalized, virtual, and instant digital care, visionaries can easily utilize it.           

Reaching out to a leading Healthcare App Development Company in the USA can play a huge role in your success. A remarkable and unique platform is the key to successfully taking on the status quo in the healthcare industry. This can only be achieved by collaborating with a team that enhances your idea’s potential to mark a global imprint.      

Whether you are at the initial stage of your business idea or the final one, professional guidance and expertise are all you need to hit the bull’s eye. 

Are you looking to launch a virtual healthcare platform like Wheel in 2021? Discover how Techugo can help you to emerge gloriously through a cutting-edge market with the best quality product!    

Stay tuned and connect with us for more insights on successful tech startup ideas, innovation, and mobility. 

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Do you think that the design of your mobile app can drive more downloads?

Are you in sync with the design trends that will dominate the upcoming years?

Let’s find out!    

For brands, design plays a huge role in success as it allows them to differentiate themselves from the crowd. It is not just the key to influence someone, but it also enhances the quality of the impact. For example, when you think about the world’s most renowned mobile applications, you can automatically imagine their color schemes, logos, and fonts. Such is the impact of rich design.

Now, if you think that these applications were just lucky to stumble upon their ideal designs, then you are living in a bubble. A lot of expert analysis, psychological study, research, dedication, and hard work go into creating a winning design.

For conveying the quality of your mobile app through the design, it is crucial to incorporate the most suited trends that your target audience is looking for. Through your designs, you need to have a beautifully balanced package of crispness, simplicity, and a quality package of integrated features. For this, you need to become familiar with the upcoming trends in this specific field.

So if you are eager to learn more about the design trends that will dominate the next decade, look no further than the ones listed below!

1. Create With AR

AR technology permits us to point the camera in a particular direction and view the space filled with the desired items. It can be groceries, clothes, shoes, and whatnot. Augment reality is an upcoming technology that would soon be used by brands to deliver an excellent experience to the users. Since this tech has gargantuan potential in the e-commerce sector, it is necessary that the development team include the same into their designs.

2. Go Easy On The Eyes

Because of the COVID-19, almost all the processes are on the journey to jump on the digital bandwagon. The screen time of an average user has increased and will continue to increase with time. Therefore, the designs need to be easy to process.

It is mandatory to reduce the strain on users’ eyes through the designs so that it doesn’t compromise on the usage. For this, it is a must to avoid high contrast color combinations, overloading options, stacking up menus, etc.

3. Integration Of Haptic Feedback

We have haptic feedback motor installed in our smartphones that are used to produce slight vibration when we put it on silent. This can successfully be used to enhance the user experience of the app. With haptic feedback, you can create complex vibrations which will allow your app to be in sync with the phone. For example, when the online order arrives, the app generates a vibration to alert the user.

4. Abstract Designs

This trend is popular with startups who don’t have the budget to spend on photos and videos. Abstract art and geometry allow brands to spend more on features and less on the beautification of their application. This trend has been able to successfully create a middle way to develop impactful designs without a huge investment.

5. Neumorphism

With this trend, you can make buttons emerge out of the screen. Optical illusion would allow you to create a playful and unique viewing design. It uses high contrast and shadows to convert flat icons and buttons into three dimensional. It adds a realistic touch and helps apps to stand out in the crowd.

Food For Thought!

These are the most popular existing and upcoming design trends that you can incorporate in your existing or upcoming business mobile app. But if you feel that incorporation of these trends is enough for your business, then you are mistaken. Good designs don’t emerge by chance. Mobile app development companies invest hours and hours of intensive research and cautious planning.

Trying out different variations, patterns, and logos isn’t enough. It is necessary that designers working on your project are familiar with the brand, your foundation, potential customer base, and much more. That is why we always recommend you choose an experienced team. They would be able to dig right into your brand and personas to create the most fantastic options for you.

Prioritizing the looks is also not the most favorable option during the designing phase. Mostly the designing choices are based on aesthetics. Yes, it is about how it works. If your app is incredibly looking but doesn’t allow your users to navigate, then what good is it? Navigation and interaction are equally important parts of your designing process.

There are numerous other factors, brands must consider before and during the initiation of the designing phase. As any sort of negligence can result in failure. We strictly believe that precaution is always better than cure.

Contact our experts if you are caught up in the complications involving your app’s design. We would happily detangle all the intricacies. You can also reach out to our app strategists for a deeper insight into the mobile app development industry and involved revenue-generation process.

But until then, stay connected for more buzz from the tech would!

Happy reading!

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So how can you pick the malicious ones out of the lot? 

Well, after being in the Mobile App Industry for almost 5 years, I might know a thing or two about applications. So today, I would be leveraging my knowledge to share some insights on app security. 

But first, let’s address the myth of free applications and how it is related to smartphone app spying.      

Free App Is A Myth!

The advancement of technology has elevated our expectations in a lot of ways. We now expect high-quality digital services, and we want to relish them for free. And there are many platforms catering to our expectations. But what we don’t realize is nothing in this world comes for free. 

We use several free applications, and we pay for those services by allowing the platform to access our data. When we download and install an app, we need to accept all its terms and conditions.

Have you ever read that document?

Well, none of us do!

We hit the accept button without going through the terms & conditions, knowing that it outlines exactly how much data the application can use and what it intends to do with it. 

Privacy is the price that every single one of us pays for free applications. 

My motive here is not to scare you but to inform you, and we all know that information is power.

While many applications use the data for the services they provide and personalized advertising, we cannot rule out the possibility of other malpractices. Because ‘access to data’, when viewed through a different lens, can be easily termed as ‘spying’.       

Why Would Anyone Spy On You?

While reasons for spying can vary from personal to professional, but a lot of apps do it to collect information on your phone. They study the collected information like videos, searches, pictures, online activity for curating more personalized ads. While most of the apps ask permission to access the same, some don’t even bother asking for your consent. This can turn your smartphone into a pocket spy.   

Almost all apps collect your data for commercial purposes, but some are more infringing than others. Therefore, you must identify all the spying applications in your smartphone. After that, you can either restrict their permission or remove them to safeguard your privacy. 

Let’s consider a few examples. When you grant full access to Whatsapp and Facebook, they get a free pass to access your camera. These giants can then record you, run facial recognition, or track your location.

Also, there is no line that separates Chinese tech giants and their government. So when you give access to apps like WeChat and TikTok, you can give power to the Chinese government to spy on you. 

Your private data is being harvested, but as I mentioned earlier, not all ask for your permission. And, it is a serious security breach! Hackers can send you emails with malicious links, and clicking on them would allow them permission to access your smartphone.     

Signs You Have Spies On Your Device!

A lot of people who fall victim to spying applications are not even aware that it is happening. You could be one of them. Take a look at the following signs to stay mindful of such threats.        

• New apps appear without download 
• Faster battery discharge
• Unexpected pop-ups
• High data usage
• Sudden reboots
• Lagging smartphone

If your smartphone is displaying any such signs, you need to take immediate steps to secure your privacy. For example, resetting your phone to its factory setting. If you aren’t tech-savvy, then it is better to reach one.   

How To Avoid Spying?

There are several ways in which you can protect yourself from the invasion of privacy. Let’s start with the most basic one. Do not click on suspicious email links or attachments.  

Make sure to deny permissions to the apps for accessing the camera, microphone, speaker, location, contacts, call logs, etc. Do not access random links from messaging apps and untrusted emails. Having an antivirus program on your smartphone, tablet, PC, or any other device is a good technique to keep threats at bay. 

I would also recommend you to read the feedbacks and comments that users leave on app stores before downloading a particular app. These comments will help you to learn if there are any complaints about- 

• Spying
• Invasive advertising
• Misleading & unauthorized reports
• Questionable links
• Unexpected pop-ups

If there are many comments raising red flags, then you should stay away from that app!

You can also try to disable the ads that the app creator inserts. For this, iOS users can go to “Settings” then “Confidentiality” and finally to “Advertizing” in order to limit the tracking of ads. Android users can go to “Google Settings” then “Advertising” to disable the “Personalization of Advertising” option.   

Do not enable the microphone, location, and camera access for apps until it’s necessary. Check “App permissions” in “Settings” and turn off the same.    

Wrapping It Up!

I hate to break it to you, but mobile applications come with a degree of risk. Therefore, it is necessary to take steps like reviewing permissions, disabling location, camera, microphone, limiting access to contacts and gallery. Such measures protect all categories of your sensitive data from being misused.     

Fundamentally, our community is more technologically dependent. And witnessing the growing reliance, the trend is not fading away any time soon. Hence, it is better to stay alert, identify the risks, and eradicate them as soon as possible.    

Was the blog helpful? Please get to our comment section and drop your views. You can also contact us for any further queries.

For more such tech-related buzz, stay tuned to this section.

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Evergreen Technologies Businesses Can Explore

As we step closer to complete digitalization, we are coming across multiple technologies that we can utilize to start fresh. They have the potential to bridge the gap and the rest of the differences present between the user and the process. If you want your business to touch the heights of success, you need to explore the right technologies.

Here is the list of techs you can consider for your next digital project. Grab a quick look-       

1. Artificial Intelligence

The term AI was first introduced in 1955 by John McCarthy. It is nothing but the ability given to a machine to respond, think, and react just like a human. Back then, not many were able to map its actual capacity. But right now, we have several use cases of AI technology in a variety of fields. From education and e-commerce to finance and entertainment, there is no domain left that is backing out from embracing this rising tech. Even the environmentalists are considering it to bring in actual change in global warming.

So if you want to deliver your customers with exceptional service or product, we recommend that you consider Artificial Intelligence. Of course, a lot depends on how one integrates the tech into the process. Therefore we recommend you to first connect with the experts and come up with the best possible way.       

2. Blockchain

Now many of you must have heard about blockchain through cryptocurrencies. While it is understandable, but it is not advisable to link blockchain just with cryptocurrencies, as it is far more capable than that.

Blockchain is a distributed ledger that stores transactional records in multiple databases that are also known as chains. This system makes it impossible for malicious entities to compromise the setting. That is why industries like healthcare, banking, hospitality, etc consider it for their app development process. Not many have been able to unleash its true potential, but even so, it has turned out to be highly rewarding. So if you are looking for a breakthrough, then blockchain technology might provide you with an answer.

3. Chatbots

Chatbot technology is basically a program that is created to simulate human-like conversation in the form of audio, text, or email. Its main motive is to give a feel to the user base that they are actually having a conversation with an actual human being. It is popular in multiple industries, but we can see its surprising use in the healthcare industry. This technology is being used by doctors to treat patients with mental health issues. The chatbot app becomes a constant companion and helps them in their recovery. Apart from the hospital industry, the e-commerce industry is also utilizing its power to help boost sales on their platforms. You, too, can learn more about its use and integrate it with your business.

4. Augmented & Virtual Reality

Both of these techs have proved their potential time and again. VR takes the viewers into virtual reality, and AR adds computer-generated images or videos in the natural environment. Both of these techs are being utilized by the defense forces of multiple countries. They help train the soldiers for actual combat and save as many casualties as possible.

For students pursuing medical, both of these techs are useful. These technologies can be used to train students for surgery.

They are also known for their use in the entertainment industry. Have you heard of the app called Pokemon Go? Yes, it is one of the most popular gaming applications.

Traveling agencies are considering the use of AR and VR to elevate the experiences of their user base. You, too, can incorporate the tech and present the world with one of the most exemplary applications. 

5. Internet of Things

IoT technology presents us with a network of things or physical objects integrated with software, sensors, and other technologies that help them to connect, exchange data with other connected devices over the Internet. This technology allows interconnected devices all over the world to communicate with each other in a better manner.  For businesses, it works by generating a considerable amount of data that can be used to fetch the desired results. The generated information is used to analyze the trend and work in the right direction. IoT app development helps many meet their desired goals, and you can take a page from their book.

In A Nutshell

It is hard to predict what will or what will not trend in 2021 or beyond. But when you work around the clock in the world of technologies, you can get an idea. These five technologies will continue winning hearts for many years, so it is safe for you to explore them thoroughly.

If you are new to the tech world, then feel free to reach out to the professionals, but until then, stay tuned to this space for more information.          

Happy reading!

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From communication to manufacturing, technology now has an unconventional yet positive grip on a variety of domains. Visionaries’ progressive mindset can lead the world towards a better future. And most of the time, innovation lies in changing the traditional practices and redecorating them with a pinch of technology.  

Therefore, today, in this blog, I would be sharing information that triggers your curiosity!!!

Right now, entrepreneurs all over the world are thinking of one thing and one thing only…  

“How To Get Better?”

Of course, the answer lies with technology, but today I would be fragmenting it further to highlight one specific department!

Human Resources

We all are aware that HR plays a significant role in improving business culture, engagement, productivity, and much more. They lay a foundation for an individual to get closer to their dreams. Since any company’s success revolves around human resources, the department must include technologies to grow.  

Here is the list of 5 different ways in which the HR teams can reconstruct their conventional process with technology.

1. Improve Employee Performance With E-learning

Learning plays a huge role in aligning the workforce of any organization. The complete process reduces any emerging problem and caters to a collaborative work environment. For ceiling-free growth of businesses, elevating employee performance is a must.

Following the traditional brick-and-mortar methodologies does not always work for the majority. Therefore, incorporating technology into the learning process would yield better results. For example, including e-learning into the system through online training can help the workforce brush up on skills and keep up-to-date.

Offering various training programs and online assessments is an effective and proven strategy that HR teams can inculcate into their organizations.

2. Choose Outcomation Over Automation

Technology is fascinating, especially for businesses looking for instant growth. The number of companies focusing on automation has therefore skyrocketed. HR consultancies and teams are now making a rigorous attempt to include Artificial Intelligence, Machine Learning, and Chatbots in their recruiting process.

But the ground-level result of including these technologies into the recruiting process hasn’t shown much promise. Now, don’t get me wrong, they did have their fair amount of success, but it wasn’t enough to meet the ameliorating demands.             

For a very long time, companies have been focusing on automation rather than ‘outcomation’.

Outcome + Automation = Outcomation

The term outcomation means focusing on Business Outcomes with the help of HR-based innovations. With tech-based advancement and outcomation, companies all over the world are trying to improve HR functions, for example-

• HR administration
• Hiring
• Onboarding
• Development
• Learning

All the above-mentioned improvements are focused on Business Outcomation. Technology is now progressively helping brands through lean HR, process innovation, and multiple other disruptive technologies.       

3. Introducing Perfection In System Integration

The digitization of HR-based functions has helped organizations to realize the importance of system integration. These systems are optimal for storing records, personal employee data, tax information, etc. They also play a key role in managing processes and unstructured files related to the stored data.   

Improving HR system integration helps in extending the value of core HR-based applications and making well-informed decisions. The goals can easily be achieved by :-

• Digitizing and securely storing the documents associated with the employee data in the systems
• Automating the supporting processes and delivering a complete view of the employee from one screen

To fetch actual results, your HR technology must seamlessly integrate with a personalized system. If you still don’t have one, get in touch with our professionals and start working on HR app development today. Doing this will help your business to-  

• Improve visibility and efficiency for HR staff
• Centralize access to HR content
• Automate core HR processes

4. Prioritize Data Security

The frequent online attacks on organizations’ digital platforms have triggered security and privacy concerns worldwide. Businesses must keep their system out of any problem. Here is what HR departments must keep in mind for prioritizing data security-     

• Database Encryption
• Conducting Vulnerability Assessment and Penetration testing

Digitalization has colossal perks, but no one likes to get tricked online. Businesses cannot afford to compromise their system. Therefore with technology, Human Resources can keep ahead with a sure shot plan in place. Another major aspect to consider is the cost. It is necessary to keep the cost in check while prioritizing data security; so that it doesn’t create a monetary burden on small organizations.  

Also, to keep scalability and agility on point, it is a must that HR teams host data on a secure server. This can be easily achieved through personalized data security.  

5. Amplify The Candidate’s Experience

The advent of the global pandemic has given a necessary push to the wave of digitalization. Now, the organizations are focused on transforming the complete recruitment process. With the help of custom mobile applications, teams initiate every step, from assessing the resume to hiring the candidate.

There are many platforms that are sculpting flawless recruitment processes with applications that focus on amplifying the candidate’s recruitment experience. But still, there is a dire need for an application that streamlines all the processes in a manner that resonates with both the candidate’s and company’s requirements.        

Wrapping Up!

While these are only 5 ways to redecorate the HR space with a pinch of technology, collaboration with the experts can open up numerous possibilities. It is time to chuck the traditional methodologies and sail with the wave of digitalization.

A lot can be achieved with the help of a customized application for human resources, but its success lies in following the most authentic approach.  

Connect with us for some more insights on the advancement of technology in the HR domain!

That is all for now, but for more interesting updates, stay hooked to this space!!!

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Should brands really prioritize the process of understanding the ways in which different generations interact with an application?

On a scale of 1 to 10, how important is Gen Z for the success of your own application?

Today in this blog, we will help you understand the importance of demographic targeting for a winning mobile marketing strategy. You will be learning how every single engagement of every single session is a golden opportunity for a brand to impress its users!

So let’s get ready to dig deep and get our hands dirty, for good!!!

Understanding Different Preferences Of Different Age Groups

Within a decade of their introduction, mobile applications started targeting a variety of industries by incorporating a variety of emerging technologies. 2020 was undoubtedly a record-setting year for the entire Mobile App Industry. Global consumer spending on mobile applications touched a record $110 billion last year. This figure represents 30% year-over-year growth from 2019 when app stores generated a whopping $85 billion.

The figure is colossal, and therefore, it is important for entrepreneurs, now more than ever, to know how exactly their audience is utilizing their app. The market competition is so cutting edge, that it is extremely difficult to foster a loyal user base. Targeting single or multiple demographics totally depends on your marketing strategy, and we understand that. But, targeting them effectively, requires a bit of extra effort, and a slight push from experts.

On that note, let us first introduce you to the peculiarities of every generation, take a look!

An Introduction To Generational Marketing

It is basically an approach that allows brands to utilize generational segmentation in marketing communication. Expert app strategists from all over the world prioritize on learning preference of every single age group to cater accordingly.

At Techugo, we actively utilize this approach to transform the application’s monetization strategies according to the demographic it needs to target.

It is extremely necessary for entrepreneurs, to focus on the fact that age influences and sculpts the manner in which users interact with technology. If you ever plan to create your own app, we want you to remember that one size does not fit all!

You need to understand your target audience in order to bridge the communication and operational gap. Having said that, we do understand the complexity of categorizing every individual on the basis of their social class, occupation, location, etc. That is why we recommend generational marketing which would make it much simpler for brands to target their user base.

Here’re some significant factors that will help you to identify different patterns of mobile app usage, based on different age groups. This list will not only help you to generate more personalized content for your target demographic, but it will also help app advertisers to optimize campaigns for better revenue generation.

Let’s get started!

1. Tech-savvy- Aptitude for technology can differ from one generation to another. We can easily find examples from our daily lives. Our elders are less likely to apprehend technological progress, whereas the younger generation is much more comfortable with emerging tech trends.

2. Average session time- The average session time will definitely impact the success of the application. Therefore, you must study the facts at all costs, for example, the session duration for Gen Y is higher than Baby Boomers.

3. Choice of the device- Age can also influence the device preference. Getting comfortable with a wide variety of handheld devices can be very overwhelming for elders, whereas their younger counterparts might not have any problem in relishing the varied experiences.

4. Dependency- For Baby Boomers and Gen X, applications hardly hold any significance in daily routine. But for Millennials and Gen Z, applications are part and parcel of their lives. Therefore, apps can have little or huge day-to-day usage depending upon the age groups.

5. App-based branding- The response of every age group varies when it comes to app-based branding. It is very tough to engage the youngsters with brand promotions, while the elders can be easily persuaded.

6. Content consumption- Preferences can vary when it comes to absorbing the app content. For example, the conventional elders are more inclined to the informational content, and the youngsters are more interested in devouring the entertaining content.

These factors can vary from one age group to another. While these are just 6, there are many others that can help you to discover a variety of patterns of mobile app usage. To understand an application’s impact on every generation separately, let us fetch deeper insights.

1. Baby Boomers

We know them as old and experienced, and therefore brands need to approach them with complete sensitivity.

How to target them? 

• Upselling for better services, and user relationship
• Utilize brand loyalty
• Cash-back programs
• Refrain from intrusive marketing strategies

Tip for advertizers

Deliver customized content that does not disturb their experience. Facebook campaigns and YouTube work best.

2. Gen X

They are dependent on their younger counterparts for understanding rapidly changing technologies, but still are very crucial for marketers to address.

How to target them? 

• Deliver extra perks through coupons
• Offer sustainability
• Provide services that make their life easier
• Shine with email marketing

Tip for advertizers

One can easily attract their attention through the mail.

3. Millennials or Gen Y

They are the ones to invent smartphones. Popularly known for their diversity in lifestyle and interest, they are the biggest consumer base for any market.

How to target them? 

• Value their feedback
• Impress them with innovation
• Reward them for their loyalty
• Reach out to them on social media

Tip for advertizers

Grab their attention with rewarding interstitial video format ads.

4. Gen Z

98% of Gen Z owns a smartphone by the age of 10. They are basically the ones born with a mobile in their hands. Since the user base is gargantuan, brands need to focus more on attracting them, as they are the reason why companies are approaching advertising differently.

How to target them? 

• Keep it engaging
• Help them with day to day routine
• Allow them to communicate with their contemporaries
• Provide a simple and clear interface

Tip for advertizers

The easiest and most effective way to engage them is through visual ads.

Wrapping Up!

We now know how different age-groups can influence a brand’s application development and marketing strategies. If you ever plan to jump on the digital bandwagon, then make sure you consider different demographics to offer timely, personal, and relevant communication through an application.

Smartphone applications surely deliver a great way to garner brand awareness and trust. But, following the right approach is equally important.

Frankly, it is all about tapping into the app industry with an authentic approach that resonates with the users.

That is all for now, for more buzz from our world, stay tuned!!!

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