And the year 2020 has already been a black swan, making us experience the worst of ever. In such a tumultuous environment, it has really become hard to organize the list to make sure Aunt Suzy doesn’t fall through the cracks.

Is there a way to deal with this situation?

Technology, of course. The app technology is here to lift the stress out of our lives, making our lives much easier. Yeah, you got it right, am hinting at the Christmas shopping apps, which are there to help you pick the right present while not crossing your budget line.

Christmas is all about spending beautiful moments with your loved ones, and with innumerable things to take care of, food, drinks, or the correct placement of every bauble on the Christmas tree – it can be hard to stay sane while buying the right present or stay within your budget.

To help you celebrate the stress-free festive season, we’ve found a cherishing list of the best iOS and Android apps that will keep you organized this Christmas 2020!

So here in this blog post, we’ve compiled the best Christmas shopping apps for iPhone and Android to help you plan and start your shopping, and be SANTA to bring a curve line on your loved ones’ face.

Let’s get started and reduce the stress clutter behind the holiday shopping and give your wallet a break.

Gilt

To get a hand on the best designer luxury brands at discounted prices, Gilt is your best destination. It gives you categories for men, women, children, home décor, even local deals, and travel. This Christmas you can grab the hottest deals in the town, making the most of this festive season for you, so you can enjoy the best deals and shop as per the need.

Download the app

For Android: https://play.google.com/store/apps/details?id=com.gilt.android&hl=en_AU&gl=US

For iOS- https://apps.apple.com/au/app/gilt-shop-designer-sales/id331804452

Quick Scan

Are you ready to give a quirky curve to your shopping? Then head towards the Quick Scan, it gives you the personal shopping opportunity at your fingertips. Now you don’t need to run errands to find that perfect gift, but you can scan an item in any store to see if it is available somewhere near you for less money.

Yoins

Gift your loved ones, a festive wardrobe, as Yoins offer you pick stylish clothing bags, shoes, accessories, and whatnot. And did I tell you they have got a huge pool of categories of products to choose from? Let’s grab the best deal this festive season, and control your budget.

Santa’s Bag 

Santa Claus is coming to town!

Does it reminiscent of childhood days? Yeah, it does, and this app is going to bring that magical memory again. Users can buy gifts depending on the wants and requirements, and keep a close watch on how much is spent and other details, so you can be the Santa for your loved ones.

Download the app

For iOS: https://apps.apple.com/us/app/santas-bag/id397698040

Gift List Diary 

Preparing for holidays and gifting options, and have to note it down in a diary? Period! Now you don’t need to get bothered and set a budget, this is where Gift List Diary comes in for rescue and lets user sets a budget for everyone on the list, marks when a gift is bought and when it’s wrapped.

Yeah, that’s easy, and nothing else….

Christmas Gift List Tracker

If you really want to grab the most of this Christmas season then, you need to move your leg to Christmas Gift List Tracker, which gives you sufficient choices and tallies up all the purchases made via gift lists and intimates how much user is left with.

Download the app

For Android: https://play.google.com/store/apps/details?id=com.xmaslist&hl=en_AU&gl=US

For iOS- https://apps.apple.com/us/app/christmas-gift-list-tracker/id1444504033

Christmas is knocking at your door!

Well, Christmas is the best time of the year, and you can make it beautiful for your finances too. The notorious impact of the holiday season can knock down your personal budgets and can get leave a hard hit.

To avoid all that chaos, you can plan your Christmas shopping using the apps mention here in this blog post.

Food for thought!

And if you really want to remove the stress from your retail business revenue slump and replace it with excitement and ease, then getting in touch with the Techugo team is your best bet.

From budgeting like a boss to smashing your Secret Santa, the Techugo team will help you enjoy the countdown to the holidays without that last-minute present-wrapping panic and budget constraint fiasco.

How about getting on a quick call to discuss the plan ahead with you?

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I am sure many of you out there, must be getting a sudden adrenaline rush on reading the very first line of this post, which makes you travel to space, where you can experience the facial recognition or retina recognition, or the much advanced technological trends through an app.

I too got it

Well, on hopping back to my main topic, I would like to state that the fascination created by sci-fi movies got real, with the advent of technology, where the super advanced technology has grown extremely dominant and widespread, that not a single industry or the business is left untouched of latest trends in technology turf.

Surprisingly, today there is a strong impact on the smartphones in our day to day lives and we all are heavily dependent on mobile phones to a large extent. However, this very deep incorporation mobiles within our day-to-day lives have grown further rooted with the app technology, which today is carrying the baton of recognition and identity for every business.

The Advent Of Futuristic Technology

The very mention of futuristic, makes you believe the next-gen technology happily engulfing the business and the services around while promising an out of the world experience.

In this run, one futuristic technology, which is capturing the attention of the users and helping them to evolve with an incredible user-experience, and that is none other than Virtual Reality (VR).

What Is Virtual Reality?

Indeed, it is the best-out product of users’ requirements and helps the services to the users, with an experience of the fictional possibility of imaginations. It simply UPS the game of engaging computer-generated experience, while creating a simulated ambiance, which is going to be further enhanced with auditory, visual and several other characteristics.

Undeniably, the rise in the Virtual reality (VR) has turned massive due to the app technology, which has helped VR to reach every user and access the technology. The latest VR enabled gadgets, such as Google Cardboard, Google Daydream, and Samsung Gear to name a few, have helped the users to access the technology, though some of the most popular VR headsets.

This has helped many out there, to easily access the VR technology and increase the popularity of VR amongst the users.

The Connection Between VR And Mobile Devices

It is much evident, that Virtual reality (VR) relies on mobile devices and builds a strong relationship. The constantly evolving nature of mobile technology has created a platform for the VR  technology, which is letting a feasible environment to be created for the users, through which much seamless user experience is created.

VR And UI/UX

It might sound odd to some of you, but actually, UI/UX, get largely affected by the VR technology, and if integrated well, can change the game of user-interaction completely.

Read further with this post…

VIRTUAL REALITY TO REPLACE YOUR REAL WORLD

Get Improved, Faster & Stronger Mobile Systems

The virtual reality (VR) has a much greater demand in the hardware, software, and the operating systems, this only helps to support and facilitate an optimal VR experience.

Hence due to this, it is very crucial to update the operating system (OS) and the device hardware, to ensure that hardware is powerful enough to support the VR.

Also, this further helps in retaining and maintaining the customers. Remember, if your app’s UI and UX are poor, your users would abandon the app and move to a better experience offered by a different app.

Improves Performance And Battery

Of course, the battery performance, needs to be considered, when the virtual reality feature becomes a part of your smartphone, as it consumes the battery.

On the other hand, this is also a factor which decides the performance of your app and creates an engaging, smooth and efficient user-experience.

Thus you need to ensure that the battery life of your mobile device should be improved, owing to the heavy performance demand of VR, which leads to massive battery consumption, so the battery life must be improved to get an efficient performance of the VR enabled mobile app.

Cross-Device Experience

The cross-device adaptation is not an option, but a necessity, letting the users to not just get sufficed to a single platform only, as the advent of technology in mobile, is leading to much greater options for the availability of more number of devices such as wearable gadgets, headsets, and other several things.

Therefore, to make a VR laden app work, the cross-device integration should be addressed during the development of an app.

Natural UI/UX Design

As you must have understood the VR relies largely on the creation of the visual world with which the user is familiar and the items that resemble are actually existing real life. Smart devices and VR are now becoming highly prevalent and the skeuomorphism is making a comeback. Thus, the addition of skeuomorphic elements will provide benefits and help in developing a more intuitive UI/UX which will be easy to navigate from one platform to another.

VR technology is here to stay, and will only get evolved with time, to offer the seamless experience to the users, while enjoying the trends of the latest technology trends. However, if you are really looking forward to getting a scalable app solution filled with VR technology, then you need to get yourself associated with a leading mobile app development company , and secure an app solution, which describes your services and the business in a much toned manner, fitting the requirements of the users.

If you are wondering that why am I emphasizing on the experienced app builder, then you must know that an experienced company has the better exposure to streamline your app requirements and make a pace with the latest trends and the technological advancements efficiently.

With this I would bid adieu to you all my lovely readers, just keep watching this space for more technology-filled information to come your way.

The post Can Virtual Reality Affect Mobile App’s UI/UX? appeared first on .

We all concur with this fact, that initially, when something is launched, it has to go through a lot of debates, some prefer it and some just want it to be deleted from the history of the world, but eventually the changes are made for something better.

Having said that, animation too faced a lot of criticism when It came into being, as when the animations started in websites, people used to consider it as an advertisement and used to close the website, which led to loss on websites, but soon these issues were solved and since then animations has been an integral part of our life.

So, moving further let’s understand that what more animation actually holds in its turf, to amuse the users further, let’s unleash more with this post…

How Animation Impacts On Users?

A fact suggests, that anything which has some motion always makes the people interested in the comparison to the simple graphics and this has become the utmost important reason why mobile app developer gets indulged with animations.

• Enlivens The User Interface

Even when you don’t find a user doing a task on an app. There are still a lot of things going on an app, it might be possible that users might be downloading something. You will not want your customer to get bore in that time and close the app, that’s why animation is done. So that user’s don’t get bored while seeing the empty screen.

• Transform Waiting Time Into An Interesting Cycle

We all detest waiting, whether it’s a queue or waiting our favorite app to load. In either case, it becomes a reason for the annoyance among the users. Thus, make the waiting time more interesting for the customers is not an option but a necessity.

Talking practically, you cannot do anything regarding the waiting time. But what you can do is input some animations in that waiting time so, that if users had to wait, they do it happily and not annoyingly. 

• Share Notification In Chic Manner

When someone says to notify someone, the first thing that comes to everyone’s mind is that you need to seek the attention of the user. You will agree to it that if that notification is sent in an interactive way. It will grasp the number of eyes. Thus, integrate animations when you want to send any kind of animations to your customers. 

• Navigation Turns More Interesting

When the users are moving from one page to another or when they are scrolling up and down. In what way the users will get to know that they are shifting from one page to another. That happens due to animation.

Thus, make sure you integrate the mobile app with sophisticated animations. Which attracts the eyes but does not overpower the message you want to give your user, through the mobile app.

However, there are different ways to carry out navigation with animation. You can set a hierarchy to describe the connection between elements.

With this you allow your users, to understand. It in the more better way and also it would look more appealing to the eyes. 

• Share Feedback In The Form of Visuals

When users receive the feedback in the form of visuals it becomes quite interesting for them to watch. And they can relate to more to your services and quality.

Believe me, this would entice the users to download your app and build curiosity to know more about your business and services.

How To Integrate The Animations In The Mobile App?

No it is not at all about the technical approach, rather it is that where animation can complement your app, so in order to implement the effective UI design, which keeps the user engage with your business mobile app, you must consider some of the strategies.

As a developer you must ensure that your built design should stand out in the market. And it gives users more pleasant experience through your app. So they can use your app as a source of beating the boredom.

So, moving further let us see some interesting places where you can integrate animations into your business mobile app.

• Launch Screen

Integrating animations on launch screen will be quite effective. It will make it attractive and if the browsing time takes a lot of time than users will be indulged in your app in some way. Thus, it will make the loading time look less. Some animator gets more creative and they tie up the launch screen design with the theme of the app.

• Login Screen

Today generally all the app asks users to log in or sign up to their app. So, herein the background you can put some great animations, which will enhance the beauty of the app.

• Onboarding Screen

App developers understand the benefits of the onboarding process. The onboarding process helps the user to take a tour of the app. Thus, helping them understand how your app works is very important. If the user doesn’t understand how your app works it might lead to the abandonment of your mobile app.

• Activity Indicators

Everyone knows that customers don’t have patience and if they have to wait for something they become very aggressive. Which leads them to delete your app or give negative feedback. So to avoid that you can take help of animations and indulge the browsing sign with some interesting animation with an attractive caption. So, that user’s stay active with your mobile app.

With this hope that you must have understood the worth of animations and how these small gestures made into your app interface can change the game of user experience, now you must not waste any further moment and must reach the leading android application development company  to help your app  scale further without a blink.

The post Animations Trigger The App UI To Next Level appeared first on .

Then what has brought me here today???

Well, something which has brought me here today is the simple reason and that is all about the tips to make the app UX irresistible for your mobile app.

Let’s read ahead….

When you decide to pick an app to work in the favor of your mobile app, then your ultimate goal is to get it acknowledged by the maximum number of users, so the number of downloads and the likes would increase on your app platform, but we all know that it is not as that easy as it sounds, and a lot has to be done in order to gain that special gesture from your targeted audience.

In this competitive atmosphere where every app is trying its level best to fit into the users’ requirements’ basket, where you include every possible factor in your mobile app so it can gain accolades and appreciation form the user base, but you need to something extra and special in the form of UX design to help your mobile app to survive amidst the jungle of existing mobile apps.

With this post I want you to draw your attention towards the UX design hacks which can turn your app design into a masterpiece, you are just required to follow some instructions and the ball will be in your court to make it work for you…so what are you waiting for and why to waste any further moment…let’s just read ahead…

Speak Their Lingo

In the app design wherever you are using the content, you need to ensure that content must remove the language of your users.

You don’t need to make it look attractive with the extraordinary content, which your users cannot relate to, just use the simple content which your users can easily understand and something which can clear down the blurred road of call-to-action.

Your content needs to be action-oriented, and it must speak exactly the language your users expect from it.

Scrolling Is Boring

How many times you have checked an app, and kept on scrolling onto it…I think rarely, and those rare situations never returned, since you found the app quite confusing.

Lemme explain, how does the scrolling ruin your app…when a user lands on your app, and wants to access your app, but instead of getting the next step, user gets the scrolling button, it irks them after a while, since scrolling leads to boredom, and forgetfulness and users tend to get confused in the mystery of scrolling repetitively.

To avoid this goof-up to happen with your app, you must keep each screen or the app page as short as possible by breaking down the functionalities smartly and adding them into separate sections or pages.

One more trick you can follow to cover the excessive content by adding tabs and the navigation button so the users can be directed to the different page.

Simplicity Wins The Hearts

When an app is accessed by the users, then a series of expectations are attached to it, which clearly states that you don’t want your users to leave your mobile app, but with a complex app design, expecting such a HUGE thing from your users, is little demanding.

Your mobile app needs to speak simplicity at every level, it is not that it makes it convenient for the users to understand but it also helps the users to feel attached to your mobile app. You don’t need to keep your app layout, forms and buttons extraordinary creative, rather you need to have the simplicity dose added to it.

You would be surprised to know that flat designs are considered more authentic, classy and easy to be understood, so keep the users stay engaged with your mobile app, by integrating the elements like; buttons, images and attractive colors to spark up the visual interest of users within your mobile app.

Test To Create A Seamless Experience

Once you realize that your mobile app is ready to set the temperature high, STOP and re-consider testing every single functionality of the app, because maybe there are the numbers of glitches or the technical bugs, which are present there in your app, but if fail to be addressed then these technical hiccups would cause the bad taste in your users’ mouth.

So don’t take any chances where your users would be bound to get annoyed by these technical issues and test your app at every step.

Picking A Right App Partner

Your entire app is a dream concept for your business goals, and if you fail to get anything incorrect on your mobile app, then this dream can never come true…so to make the app experience worthy for your users, you must take the help of a right mobile app development company like Techugo to help your mobile app concept reach acme, with the unbeatable technical exposure and the experience of your chosen app development partner.

If you would follow these then your app UX design would grab the attention of the targeted audience and would surely help your mobile app to get noticed and downloaded at a rapid huge speed.

The post How To Make UX Design To Work In Your App’s Favor appeared first on .

When I talk about the app market, then the largest covered mobile app platform Android, suddenly captures the attention, and forces us to expect something more pleasant and worthy to be cherished forever through the Android mobile app platform.

To meet this requirements Android app developers, invest their time and efforts to design something invincible to be used by the mobile app users, but yet the mobile apps which are developed with enough number of passion and creativity, do not attain the users’ attention, since they are not worthy to be used as per the users…

BUT WHY THIS HAPPENS????

Well, the major factor behind this rejection from the users is due to the negligence paid at the UX design during the development of the Android app, which implies leads to the users’ rejection bucket, while shifting their focus from the precious app features and the functionalities.

So you need to understand that your mobile app must pay special attention to the app UX design and if you fail to craft that much liked and preferred mobile app UX design, then no matter how many unique features and the functionalities your android app has, rest assured it will never gain the users’ attention.

Then what is the best way to develop the app UX design???

Well, there are certain strategies and the tips you need to consider while developing your Android app, and once you integrate those tips in your Android app, then trust me, you shall be able to gain a positive response from your users.

Now the next question is what are those tips???

Just Chill !!!! JJJ

Because I am going to cite those tips in this blog, which will help you to craft a successful Android app UX design, so stay tuned…and just read ahead…

A Responsive Design

The number of Android devices, featured on the Android platform, is nothing new, and this is what makes the Android apps more popular choice amongst the users. Although when you plan to develop a mobile app, you do your set of research to make the app go popular, but you need to understand that your app, despite having many features and functionalities, which would be the eye-candy for your mobile app, but you need to keep a note that your mobile app is highly compatible on the range of the devices.

Many app developers while building the Android mobile, shift their focus entirely on the app’s features and the functionalities, and fail to create a responsive app design on different Android devices, which leads to a havoc amongst the users, where they just fail to relate to the mobile app, because the app does not suffice the need, since it does not go compatible with the different Android devices.

So make sure your android app design is responsive and fits the need of the different Android devices.

App Design Ought To Be Simple

As an app designer, you must have a variety of creative ideas to make the app design a completely unique and creative output…this approach is healthy and is really appreciated to beat the boredom, but in this wake, you must not forget that what it takes for your mobile app users to understand your app.

Your users are coming to your mobile app, with the expectation of high-convenience oozing out from the mobile app platform,, but if your mobile app design serves something which is different from the regular apps but requires a tutorial to access your mobile app, then trust me, your mobile app will never be entertained by the users.

To start with your mobile app must offer a seamless experience to the users, and you must include simple shapes/ symbols/ navigation buttons, which are self-explanatory and can help the users to understand the functionality without the help of any tutorial and guide.

Add Visual Cues

When you decide to design a mobile app, which has unique app functionalities and the app features, then to make it noticed by the users, you need to create the visual cues within your mobile app.

A visual cue always helps the user to use the app efficiently and with an ease and worth to mention the number of visual cues helps the users to create better reasons to have the successful user engagement.

On the other hand, apart from this aspect, one another aspect which is highly crucial is the selection of a right mobile app development company.

Yes, you heard me right, the role of a android app development company, like Techugo, is highly essential for the increased revenue to be gained from your mobile app.

Actually, many app developers avoid the app UX design and take it to be granted, but as the top mobile app developer, you need to consider the UX design as the topmost priority of your mobile app and make sure that how it can be proven worthy for your mobile app concept.

Thus, it is highly recommended to pick a leading app development partner for your mobile app and make sure that you make your app a perfect piece from every angle, so the targeted audience can pick the app at the rapid rate.

The post Tips For A Successful UX Design For Your Android App Development appeared first on .

This theory is largely said and discussed by a series of marketers and the successful app owners and surprisingly everyone knows the worth of this, but very few iPhone app development companies are able to incorporate these strategies, since there is no clear guidance they receive and in the absence of light they prefer to walk in the dark and ultimately fall for the rejection of their app.

It is not just pity but almost suicidal to know that not every app company has the excellence to carry out the UI design strategy successful in an iPhone app solution.

Then is there a specific guide to be followed? Or some written strategies which can help to build a mesmerizing UI design in the iPhone app development company. Yes, there are strategies and the ways to pick right UI design strategies for a successful iPhone app development and we are going to mention those strategies herewith in this post so you can avoid even the iota of rejection horror to happen to your mobile app…

Let’s just read ahead…

Content & UI Must Be Balanced

Have you ever wondered the way or the source through a common user gets engaged with your mobile app? Yes you are right it is the accurate user interface, but do you know what is the first thing that affects the UI, that is the combination of right content and the design.

If either of these factors is not in proportion, then it distracts the users from accessing the app functionalities further and they end up accessing the right functionality and stay away from the app usability.

Testing The Right User Interface Design

The best way to follow the perfect UI design is by referring to the iPhone development guidelines, but the design can go simply wrong if it is not accepted by the users. So your first option needs to get it tested and checked on the ground of users’ preference.

If you find it not worthy as per the users’ demands, then the best strategy states that change the design and make the required changes.

Touch Controls Must Be Integrated

iPhone is known for its specific design and the navigation panel, so you need to keep a note of it and must ensure that your iPhone mobile app has the UI elements which are specifically designed for the touch controls. Also, you need to ensure that users must feel these controls highly comfortable, easy and flawless.

To make it work for all the users the controls should be created with at least 44 points X 44 points measurement, so the users can tap on it with a finger.

Take Care of Text Size

In some of the apps I found the font size too small to be read with naked eyes and believe me it gave me a doubt of myopia, but when I looked back at my phone screen and other apps, the text size worked fine with me.

This made me realize something important and cannot be given a miss is the text size…the font size plays a huge significance in the successful UI design, if it is too big then it creates the problem if it too small then again users need to zoom.

So the best practice suggests that you pick the text size at least of 11 points, since it is easy to be viewed at, and your app’s content, consisting of heading and sub-heading can easily be read.

Don’t Mess With Contrast

How about accessing an app with much hype in the market, where it is mentioned something on white with the ext color in yellow lemon, it might sound very engaging to listen, but believe me, it is the dreadful condition, because it curbs the view and user cannot read a single word efficiently.

So the lesson learned is that if you want your UI design work for your iPhone then you need to have a contrast between the font color and the background color, so it becomes readable and with an ease.

These are some of the tips which help your iPhone mobile app to actually work for your app’s success, so go ahead and let these UI design tactics to be a part of your iPhone mobile app.

The post Tips For Improved UI Design In iPhone App Development appeared first on .

On being connected the app will give you full control over your camera. The app is designed for Android and iOS platforms, which helps you changing the settings for the ISO, shutter speed, aperture, mode, flash, white balance and more with a simple click. User can also control video, or take over multiple cameras at the same time. It does not matter, whether you’re behind or in front of the camera, right next to it or further away, the entire functionality of camera would be performed without even touching the camera. If you think you need professional training to understands it’s functionality, then for your information the whole system is very simple, it doesn’t need to be charged, and automatically reconnects to your Smartphone via Bluetooth Low Energy so you don’t need to reconfigure your wifi settings each time you shoot remotely.

Once you click the picture, Unleashed sends a thumbnail to the connected Smartphone for a quick review and checking exposure, you can adjust the settings right from your Smartphone to get that shot you wanted. Unleashed helps you not to miss a single moment, when you are working with more than one camera, with the app you can control up to six cameras at once. Start recording at the same time, trigger all cameras at the right moment, or synchronize settings beforehand. A huge list of Nikon and Canon cameras support Unleashed, but the modules differ from one to another and there are multiple versions for different types of cameras.

So whether you are a passionate photographer or a professional, Unleashed would help you to bring out your hidden talent out with no extra efforts.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at: sales@techugo.com

Skype: aks141

Skype: ankit.techugo

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Sadly, these GPS devices don’t work on every single thing, you want to keep safe. There is a revolution in the tracking devices now, which has been brought by the TrackR, a Santa Barbara, CA-based startup company. This company has launched a series of products (TrackR sticker, TrackR wallet, and most recently TrackR bravo) to find your lost keys, wallet, phone and with the recent Pet Collar Attachment, you can even prevent your pet from ever getting lost again. These all devices are water-resistant and coin-sized, help you to locate every lost thing in seconds.

Its functionality is equally interesting, it will take less than five minutes to put it to work. Simply pair it with your smartphone and download the free application which will allow you to locate it anytime. Once this is done, you simply have to put it on your key chain, in your wallet or in any object you want to locate. Open the application on your smartphone and you can easily see the position of your TrackR on the map. If you lose your car or any other item, simply select “find device” and you’ll get the coordinates of the new location. This device helps you to locate your car at any time. Another interesting feature of this device is cost. The price is highly economical, varies as per the gadget you want to buy, and you can buy it from Amazon India with some attractive discount features.

The whole gadget series of TrackR Bravo can help you and your family to keep a track of every valuable possession you want to keep safe.

Ankit Malhotra

The post Making Tracking Easier Than You Think appeared first on .

To talk about my personal experience, a bluish sky with cute rainbow causes happiness filled with excitement within me to rush myself to terrace and indulge into kite flying session. On the contrary, an autumn’s day, a dark and gray sky gives a horror within me, and make me switch on my room’s light even in the full broader daylight. Albeit, I was taught by my teachers, family and books also that each color has its separate meaning that represents the language of them.

While designing many of the apps, I have noticed that Twitter, Facebook, LinkedIn, Skype and the company am associated with – Techugo, also, have used various shades of blue as their branding color. Is this merely a coincidence, or a pre-planned calculated marketing tool? I got confused and decided to dig in further within Google search, what I found was really impressive and logical. Blue color has been considered with positive qualities such as trust, integrity and efficiency. This color conveys the communication, logic and a connection between the content and the on looker. That’s the reason a color which translates the best adjectives such as: calm, reflection and serenity within it, it becomes noteworthy for the brands to choose it.

So, basically the social media platforms play with the psychology of color with calming qualities that social media apps want to align their brand identity with. On the technical front, blue contrasts nicely with text, and it gets easier to spot the word and it doesn’t take over the screen. Just to exemplify: a yellow or red twitter logo color would not make the tabs more visible and clear to the users, in the same way yellow would be too light to notice on a light background, and a purple would be too close to the color of the text to make it prominent.

In a nutshell, it’s thoroughly fascinating that simply changing something as small as color can completely change the outcome of something and can help a company to turn into a brand.  Whether it is dark, light or any other shade of Blue, at the end it relates to the mind and affect us emotionally.

ANKIT MALHOTRA

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So today, FB has given me that perfect chance to explain a little more deeply about AI to my friends, along with the connection of FB. Why FB? Because FB has recently announced to build AI, ultimately AI would now be an interesting topic, since it has got the connection with FB. Let’s proceed with the journey. When it comes, to understand AI, as a commoner it deems as a Sci-FI from Steven Speilberg movie clan, But as an application designer, I understand very well, what AI stands for and how much relevant it is. To explain in a better and easier language, I would better call an AI (Artificial Intelligence) as a deep neural networks, system which is quickly able to learn and recognize the human tasks based on the learning they acquire from a massive amount of data. How boring it sounds, yuk. Ok, lemme try once again in more plain language: AI definition can be reduced to “anything you can make a computer do, without writing the explicit instructions for it”. Every tool produced with some genetic programming can now be classified as AI, even if the resulting program is completely static after deployment.

When it comes to, AI it is basically a blessing for the users, working on your preference. I adore AI as a designer and Facebook as a common young man of my age. Facebook currently takes in the information its users serve it. Which means “likes,” location, pages its users follow, and who they are friends with. But, Mark Zuckerberg, during the company’s 2016 Q1 investor’s call, said he envisions a future five to 10 years down the line in which artificial intelligence will be able to predict all of that kind of info before a user actually gives it up. It will help the platforms such as Facebook to understand better what people might want to do with their content or may come up with new, more targeted ways to deliver ads. These artificially intelligent systems are injecting online services with a power that just wasn’t viable in years past. They’re identifying faces in photos and recognizing commands spoken into smartphones and translating conversations from one language to another. They’re even helping Google choose its search results.

So along with FB, it’s a step toward a world where so many others, not just the field’s sharpest minds, will build new AI and make a difference the way technology handles the human being.

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