7 Nov 2016
Updated on December 28th, 2022
How to Win Users with App Content Marketing? Essentials to Make
Mobile apps are getting wildly popular, so the competition is rising at a heating speed. To sustain a mobile app in the app stores, you need to opt for a more robust app marketing strategy.
App marketing does not limit to a particular segment but is a vast method, and content marketing is the most significant part of app marketing; it can surface out to description content, image content, video content, user review content…and more and more. Content marketing can be proven effective if planned and initiated before the mobile app launch.
A Quick Review of Content marketing
Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and whitepapers, and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy, you can make people aware of your upcoming app product and will get it noticed by the targeted customers.
It will make you appear to be an expert in your field, and you will have the appropriate users available to download and engage with your app beforehand. SEO and content marketing complement each other so well, and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app.
To make it functional, you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your readers’ minds and they would rely more on your services.
What are the different ways to achieve it?
App marketing can be performed in various ways and many benefits can be availed from content marketing. It aids in app downloads; with the app store link or app landing page link in the content, it will encourage the users to download the app.
You can be more creative with content and come up with something that will attract the audience. To know the content marketing strategies, you can select your distribution channels carefully and your target audience for each of the following content marketing options:
Social Media Channels
Social media channels are the top-selling marketing plan to distribute your content and build a good level of social media engagement. While distributing your content via social media, write interesting and short posts to encourage your users to share the content with others.
Email Marketing Content
Email marketing is a content strategy to be followed, which has various interesting features; you can share oodles of content with your users, like videos, screenshots, blog articles, user reviews, etc. Make it a mobile-friendly template for the users’ ease and ensure that the content delivers value.
Guest blogging is an interesting initiative to call for external bloggers to post their blog content. Guest blogging is free but posted once found original and useful; you can hire an expert content writer who can also write app-related blogs to get your app higher exposure.
With AdWords, you need to play safe about the content of your display ads and the content of your landing pages. The landing pages must call directly to download the app, along with supporting content such as user reviews, screenshots, and videos. Adwords help you to analyze the data for mobile user acquisition and engagement.
Tips for creating engaging content
Creating engaging content is not rocket science. With some simple practice, you can achieve your goals. Such as:
Short and Crisp
No one today wants to read long para to know the meaning behind them, so your sentences should be crisp and short that can be easily understood by every user.
You can use subheads, small paragraphs, and bulleted pointers that do not take much of the user’s time.
Undoubtedly, visual content is more in trend. Instead of writing a whole paragraph about how to use the application, you can use the video as it feels more engaging and exciting than any other form of content.
Fast Loading Images
In this competitive edge where users search for perfectionism, it is totally not a good decision to make them wait for the images to load completely. Therefore, ensure that your development partner adds quality to the loading features on your application.
Everyone wants to look at the progress bar while reading an article or watching a video. So, ensure to provide your users with the same. Such as how much article is left and how much time is left to complete the video. This will help users in time management. That means they will plan other activities per the time consumed in getting information.
Instead of having a three-page form on your app, just add simple registration via username or email address to attract a wider audience.
Visuals for Complex Tasks
At times, words cannot make a more meaningful impression than high-quality images and videos. Therefore, ensure to use them on a priority basis to make explanations easier and more convenient.
The words will be more effective when you write them in a way your audience speaks. Your writing should be in a natural way. You can connect better to your users while including memes, frequently used acronyms, and sentences in a sarcastic or severe tone.
Subheads are all you need to make users aware of any feature. You can have increased efficiency with a significant subhead. So, don’t neglect its powerful magic on your app.
Strategies for Building a Mobile App Marketing
Without a strategy, businesses cannot move forwards. And, if you want to promote your brand to every level, ensure that you are implementing these essential steps.
Plan and Execute
Execution depends on your goals; how you want to execute things. For instance:
You will focus more on the SEO keyword to promote your brand at all levels. However, you will show new arrivals and features to enhance user engagement and create giveaways and contests.
So, this will be how your activity defines your goals or vice versa.
Know your audience to deliver targeted content. If you have a traveling app, ensure that you write blogs for all the traveling tips, destination guides, and most reviewed places.
The information should be directly connected to the users, aiding them in daily tasks. It will be a win-win to attract users to your app.
There are many competitions worldwide, so the key to writing quality content is hard to find. However, you can make the most of the SEO strategies. Just pick a keyword that targets your audience and integrate voice search keywords to ease the searches.
You can also add segments like ‘People Also Ask’ so that they can have an overview of your project.
People feel more connected when you evoke some emotions. So instead of becoming a marketer, try to be a full-fledged human while adding a sense of fun, entertainment, and sarcasm to the content. Moreover, you will have multiple opportunities to grow with fun games and quizzes.
Podcasts can be tomorrow’s future as they can effectively hit the brand value. While covering a topic that your audience loves to know about, you can reach a wider audience and expand your brand reach.
Users generally love using those solutions where their voices are heard. But, if the content is not matching their interests or is not bringing light to their problems, they will uninstall your product soon. So, ensure that you have managed it all perfectly.
Promotion always proves to be a high ROI on the app. Therefore, invest in all such promotions telling how your app is solving problems. The better the users feel connected, the more you can uplift your product.
In a Nutshell!
Content marketing could be your shot if you look for a low-cost way to market your product worldwide. You can reach a wider audience, improve customer engagement, add more to the success ratio, deliver the best outcomes, and provide value to your audience.
From this blog, you will have everything at your fingertips. However, if you are curious enough to know more about App Marketing, then you must reach out to the experts of Techugo, where we have a full-fledged team of marketers and developers to help you sail your boat.
Get in touch with our team to bring your mobile app concept into reality. The discussion would help you to gain a better insight into your app requirement and will help you market your app with appropriate app marketing strategies.