Content Marketing

7 Nov 2016

Essentials to be followed for app content marketing (Updated)

Mobile apps are getting wildly popular, so the competition is rising at a heating speed. To make a mobile app sustain in the app stores, you need to opt for a more robust app marketing strategy. 

App marketing does not limit to a particular segment but is a vast method and content marketing, is the most significant part of app marketing, it can surface out to description content, image content, video content, user review content…and more and more. Content marketing can be proven quite effective if planned and initiated much before the launch of the mobile app.

A quick review of Content Marketing

Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and whitepapers and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy.

You can make people aware of your upcoming app product and will get it noticed by the targeted customers and it will make you appear to be an expert in your field and you would have the appropriate users available to download and engage with your app beforehand. 

SEO and content marketing complement each other so well and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app, to make it functional you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your readers’ mind and they would rely more on your services.

What are the different ways to achieve it?

App marketing can be performed in various ways and many benefits can be availed from content marketing. It aides to app downloads, with the app store link or app landing page link in the content, it will encourage the users to download the app. 

You can be more creative with content and come up with something that will attract the audience. To know the content marketing strategies, you can select your distribution channels carefully and your target audience for each of the following content marketing options:

Social Media Channels

Social media channels are the top-selling marketing plan to distribute your content and build a good level of social media engagement. While distributing your content via social media, write interesting and short posts to encourage your users to share the content with others.

Email Marketing Content

Email marketing is a content strategy to be followed, which has various interesting features, you can share oodles of content with your users, like videos, screenshots, blog articles, user reviews, etc. Make it a mobile-friendly template for the ease of the users and make sure that the content would deliver the value.

Guest Blogging

Guest blogging is an interesting initiative to call for external bloggers to post their blog content. Guest blogging is free but is posted once found original and useful, you can hire an expert content writer as well, and who can write app-related blogs to get your app higher exposure.

AdWords Content

With AdWords, you need to play safe about the content of your display ads and the content of your landing pages. The landing pages must call directly to download the app along with supporting content such as user reviews, screenshots, and videos. Adwords, help you to analyze the data for mobile user acquisition and engagement.

Tips to create engaging content

  • Keep the content original
  • There must not be any out of the context content
  • Language should be friendly 
  • Follow the formula of short & simple

If you are curious enough to know more about App Marketing, then you must not go anywhere.

You must reach out to the experts of Techugo, where we have a full-fledged team of marketers and developers to help you sail your boat.

Get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight into your app requirement and will help you market your app with appropriate app marketing strategies.

You can reach us at:
Skype: aks141
Skype: ankit.techugo


Ankit Singh


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