Mobile App

26 Mar 2018

How To Engage The App Users

My app is not receiving enough downloads now, I don’t know what’s wrong with my app? Earlier there was a good number of users, but gradually they are decreasing and I seriously don’t know how to tackle this issue?

It is a very common issue and most commonly heard problem from the end of business owners, who suddenly notice a major drop in the number of app users and the app downloads steep down to minimal level…it is indeed a concerning issue for the health of a business and the mobile app, but the issue gets more severe when you don’t find the ways to address these issues, and in the meantime, the app keeps on losing its audience and ultimately dies the untimely death…

Such issues cannot be taken lightly and need to be addressed with a prompt response…let me explain you how…

Engaging App Users

First of all, you need to understand that getting an app and making the users engaged to your app are two different aspects, and they both need to be addressed with different strategies and the techniques to help the app to combat the challenges thrown by these two factors.

I totally concur with you that making users download the app is the not cake walk, but at the same time keep the users stay engaged is equivalent to fire only. It is proven that 70% of mobile apps are downloaded and forgotten by the users, so the real litmus test begins when you have to keep your users stay engaged to the mobile app, this can easily be achieved with the below-mentioned techniques….please read ahead…

  • Keeping Onboarding A Seamless Experience

The moment your target audience pen your app, the onboarding process is the very first conversation screen with your users. The best technique to make it flawless is integrating exactly what you expect from other apps as a user.

Your onboarding need not be a tutorial of the app, rather it should focus on how the app would offer benefits to the users.  Add more visuals and minimal content so the users stay engage with the creative color theme and the graphics.

  • Don’t Set Rules With Log-In Process

Log in or sign up are the features which are essential for your app’s security and your users understand this concern very well, but you don’t need to make it a century long journey, by asking unnecessary details, believe me, it irks the users, so don’t try their patience…

You need to keep the sign-up process available with the social media login as well, which will help the users to save their time and log in by filling their social media credentials and access your app in no time.

  • The App Needs To Have A SPEED

When I mention app speed than I am clearly hinting at the technical hiccups your app would take due to any technical issue. Your app users have plenty of options available in the app market, and if your app product gives the technical glitches now and then and curb the app accessing, then they would certainly look for another app.

Test, test and test…don’t skip testing your app’s each and every functionality or any feature, because if your app takes the unwanted breaks in-between then your users would certainly abandon it.

  • Excessive Dose of Push Messages

Push messages or the push notifications are the delicate aspects of your mobile app, if you fail to offer them correctly, and then it becomes a headache, but if you understand and imply them accurately then push messages to become an asset for your mobile app.

You need to give the excessive dose of push messages to the users, rather you need to maintain a frequency depending upon your market research and you must allow the users to shut off or switch on option for the push messages so users can enjoy than getting bugged due to it.

  • Regular Upgrade

Your app is a piece of technology, so it needs to be upgraded time and again and must introduce the number of new features to the mobile app so the users will get some fresh and innovative feature to try with your mobile app.

You need to keep in touch with your mobile app development company to integrate the required changes at the regular intervals.

Engaging the app users is an art, and needs to be attained with the due course of time, the role of your mobile app development company plays a huge role here, so you must pick a top mobile app development company like Techugo, which has enough exposure and the experience to keep the app users stay engaged with the mobile app.

20
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By:

Techugo Pvt. Ltd.

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