20 Dec 2022
  
Updated on December 30th, 2022

How Can You Increase Mobile Conversions in Your Store?

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Surbhi Bhatia

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mobile conversions

As an e-commerce business owner, you know tracking conversions is critical to your business’ success.Unfortunately, it is impossible to fix what you don’t track.

Did you know that mobile conversions can be tracked separately from desktop conversions? This could make a big difference in the success of your store. Sometimes what converts a customer on mobile is not the same thing as what converts them on a desktop. This means that mobile websites can have their own problems that could hurt your sales.

It is obvious that if you are looking to sell something online, an Android or iOS application is the best option. Most consumers prefer this method of communication.

Therefore, this article will focus on building an e-commerce mobile app. We’ll also discuss the best ways to increase conversions of e-commerce mobile apps.

So, let’s get started?

Here’s our take on how to grow your ecommerce business

What’s an eCommerce Mobile App?

Before you can learn how to make an e-Commerce mobile app, you must first understand what it is. An eCommerce mobile app allows potential customers to buy and sell goods with just a few clicks from their mobile phones.

In recent years, eCommerce has become one of the most prominent type of entrepreneurship. This can be used to refer to both the sale and provision of services. As a result, we see new opportunities for many kinds of businesses.

Companies need to be innovative to offer a positive customer experience due to the increasing competition in the global market, to develop mobile apps for mobile sales channels.

These e-Commerce solutions must combine a variety of exciting features with no restrictions on the functionality of the “add to cart” button. In addition, these solutions should allow buyers to make a purchase in one click, while still being attractive to them, encouraging future purchases.

Also ReadImportance of Ecommerce Mobile App in Your Business

Top-Notch Trends That’ll Drive the eCommerce Mobile App Market

Before you move on to how to build an eCommerce app, it is important to first understand the main trends in the eCommerce mobile apps market for 2023.

Chatbots

Chatbots are a popular way for companies such as Spotify and Lyft to communicate with their customers. According to statistics, 54% of consumers prefer to communicate with brands and sellers using chatbots over phone calls. In addition, chatbots allow customers to communicate 24/7.

Chatbots are able to receive and analyze customer data, thanks to modern technologies like AI and ML. This allows chatbots to predict the next question clients may ask and give them a better answer.

Omnichannel marketing

Omnichannel marketing is a key trend in modern eCommerce. It allows customers to fulfill their orders from anywhere they choose. Omnichannel marketing allows customers to communicate with companies via one channel, whether they are purchasing online or on their smartphone.

Personalization

Customers want more than just their name at top of marketing emails to feel relevant. Customers want to be heard, and they expect companies to give them relevant information at the right time and place.

By customizing advertising, brands can ensure customers see the products and services they are interested in.

Voice assistants

We all know the voice assistants Siri or Alexa. Voice search is extremely convenient when shopping online. According to statistics, voice search is used by 51% of online shoppers to locate the products they are looking for, and 22% to place orders.

Also ReadBIXBY VS SIRI VS GOOGLE ASSISTANT WHICH DIGITAL ASSISTANT IS BEST

8 Steps to Build an Ecommerce App

Let me first give you an overview of the 8 key steps for eCommerce mobile app development.

Step 1.

Techugo prioritizes the research stage. It is essential to conduct competitor research and interview users, as these are crucial for understanding the behavior and patterns of our target audience. This helps us to choose the best app platform and feature set for our target audience.

Step 2.

Setting goals is the foundation for eCommerce mobile app development. These are 3 questions to help you establish your goals.

  1. What are my problems?
  2. To whom am I selling the product?
  3. What is the best way to know if my idea is successful?

Step 3.

Before you decide on the technology for eCommerce application development, it is recommended that you get to know your business. Be aware of the development cost and inventory and choose the CMS, database, and scalable framework.

This information will make it easier for you to decide whether to launch an Android or iOS app. You must target the mobile platform that your target audience is using.

A great idea can be turned into a product if it has the right technical stack. A tech stack is a collection of components such as:

  • Frontend (interface to the app);
  • Back-end (processing on a server);
  • Development (platform with interfaces and libraries);
  • Support (technologies that improve app performance and security).

You should think about:

  • Programming Language (Java/Kotlin to Android);
  • App development tools (Android Studio);
  • UI Framework (Jetpack Kompose);
  • Android UI.

The same applies to iOS:

  • Programming Language (Objective C or Swift);
  • IOS Mobile Development Tools (XCode and AppCode);
  • UI Frameworks (UIKIt and SwiftUI).

The following list contains programming tools for cross-platform apps:

Step 4.

You already know what your users want and how to satisfy them.
Thus, popular prioritization strategies and frameworks for your business model can be used to help you choose which product feature is the most important.

Step 5.

As I said, eCommerce apps should offer more than in-person shopping. UX&UI design offers a unique opportunity to make your eCommerce app stand out. Your business’ voice and identity will be defined by your design. Your customer will remember you by your choice of colors, appealing visuals and seamless transitions between pages.

Step 6.

Remember what we said about product features that should be given top priority? The MVP stage is where you should focus on the most important features of your eCommerce application. I recommend that you continue to evaluate the product and make further improvements.

MVP seeks to understand what users think about the future product, and reduce development time, risk, and allocate more resources efficiently.

Step 7.

Once the MVP has been released, it is time to gather product reviews from customers. This is a process that allows you to see how your customers interact with the app and captures feedback. It is important to collect feedback in e-Commerce app design as it allows you to determine what works and what doesn’t for your target audience.

Step 8.

Iterating is the last thing to do. We can see from the market leaders that eCommerce apps are never static. It’s efficiently meets the dynamic needs of the market and users. 

3 Things to Consider While Building Mobile Ecommerce App Development

App development is not without its limitations. These restrictions require special attention. However, e-commerce app development does not differ from other areas. These are some things to keep in mind when creating an eCommerce app.

1. Data Security

Signing in to an eCommerce mobile app requires that users provide their personal information, such as their home address, credit card number, and the number of their mobile phones. Your users have come to trust you and that is a good thing. You cannot disappoint your customers so make sure you take steps to ensure their privacy. Here are some steps to help you do this:

  • Use a private cloud: You should ensure that your provider offers a personal cloud if you plan to store user data in a digital cloud.
  • Set access rules: You might limit access to certain services to premium subscribers.
  • Alarm system: You can quickly react to any emergency and minimize its negative effects by being quickly notified.

2. Scalability

You need your digital product to be scalable in order to support an increasing number of users. You might think it is wrong not to consider the app’s ability to scale at the beginning of eCommerce mobile app development. The truth is, you must forecast the app’s growth at the start of development and plan the architecture of your app accordingly.

3. Stability

Other factors that can impact your app’s performance include instability and frequent crashes. Users would rather not stay with an app that is inconsistent or poorly balanced. Therefore, you should aim to achieve stability in the performance of your app.

  • Run QA tests;
  • You can make several iterations of the same product.
  • Get feedback from other users
  • Fixed updates.

Design Challenges

How to create an eCommerce mobile app with no problems? Well, there are many challenges involved in any process, especially when making a new product. Let’s start with the design challenges.

1. Usability

You must first understand the basics of how to build an eCommerce mobile application. Everything from registration to checkout must work properly in order for a mobile app to be truly seamless.

Mobile applications’ usability is an important part of development. It plays an integral role in creating a user-friendly interface and efficient application. Your application will be abandoned if it is not useful or valuable to users.

2. Trust in the brand

It can be difficult to gain trust. This is a problem that you might encounter when creating an eCommerce mobile app. Your business will be trusted if users feel secure in your app and are confident that no one will steal or embezzle their money.

3. Consistency in the marketing strategy

Stick to your marketing strategy. You will gain more users the more you tell people about your app. Marketing is essential!

4. Conversion Rate

This problem is similar to the one in a How to Build an eCommerce Mobile App question. Your conversion rate will increase if you promote your app through multiple marketing channels. The conversion rate is also affected by usability and UX.

Different CTAs or appeals can dramatically increase conversion rates. These things must be tested as we do in our UX lab. We will discuss this later. It is possible to try different strategies, and it won’t be a problem.

Mobile Conversion Strategies for Your Store

This is the right time to answer the most frequently asked question: How to increase mobile conversions in your e-commerce store.

BUT FIRST…

What is a mobile conversion?

What comes to your mind when you hear or see the term “mobile conversion”? Conversions can be defined as purchases for many. For mobile, this would be someone who purchases a product in your store.

Conversions go beyond just buying products. A conversion is a promise from your customers. These commitments may vary depending on the stage of the buyer’s journey.

How can you increase your mobile conversions? Continue reading to find out more.

Useful Tips to Increase Your E-Commerce Business’ Conversion Rate

It doesn’t matter if you are a seasoned entrepreneur or a beginner in the business world; it is important to make your website user-friendly as soon as possible.

Here’s what to do.

1. Create a website and a category that are effective

Your homepage is the first impression your customers get.

Adidas, for example, displays new and popular products on its homepage without clutter. The simple design increases usability.

It catches visitors’ attention and keeps them up-to-date.

UX performance is maximized by presenting a well-organized drop-down menu that allows you to quickly access the categories.

A well-organized category section will make it easy for customers to find what they need. This will increase your conversion rate.

2. It’s easier to do an on-site search

Your customers need your help to find the right product. An easy-to-use search bar on your site will increase conversion, sales, and engagement.

These are some of the most effective practices for on-site searching:

– Enable autocorrect, autocomplete, and filters

– Auto-suggest & recommendation

– Typo-tolerant search boxes

– Offer extensive filters and facets

– Mobile-search compatibility

3. Improve Product Listing and Filtering Performance

To optimize product listing performance and filtering performance, and increase conversion rates.

4. Mobile website speed up

Desktop computers are more powerful than mobile devices on average. Desktop computers also have a faster and more reliable connection speed for accessing the Internet. Although it may not always be true, this is the reality for most people.

Mobile devices can have slower page speeds because they are less powerful.

You (or your developer when you are developing and designing your website) will likely be working on a computer at your desk. This means you will only be able to experience the website’s speed on the best device.

5. Use a sticky “Add to Cart” button

It can be frustrating to scroll up and down on mobile devices. For example, it can be frustrating for your customers to scroll down to your product page in order to read the full description. Then, scrolling back up will take time to add the item to your cart.

There are many distractions that can occur before the button is clicked. Someone sends them text messages, they realize they are hungry, and they turn off their phones. Or, their roommate next to them starts a conversation.

You might consider adding a sticky “Add To Cart” button to your mobile ecommerce website. Sticky buttons are able to follow the user as they scroll past the embedded button “Add to Cart” and remain visible.

6. In addition to email, collect phone numbers

Email is the best way to contact someone via their desktop. You can also reach them by phone if they are using their mobile device.

It can be very powerful to have your subscribers’ numbers and their permission to send you SMS messages. The average response rate for SMS messages is 45%. This means that almost half of the people who receive your message will respond!

To increase email open rates, you can also use SMS messages. You can also use SMS messages to remind people to check their email.

All you need to do to start collecting phone number opt-ins is to add phone number fields on your opt-in forms.

7. Allow Product Comparison

Online shoppers love to compare products. Allowing customers to compare products can help you convert them into customers.

Notably, Best Buy offers product comparisons that allow customers to compare the features and prices of different products.

It is important to understand your customers’ deciding criteria. Furthermore, the conversion rate can be optimized.

8. Streamline your checkout process

Visitors will abandon their shopping carts if it becomes more difficult to shop on your e-commerce site.

Based on the cart abandonment data that we discussed above, this is particularly true for mobile devices.

Do you know the number of clicks it take to make a purchase? Are shoppers required to scroll back and forth in order to complete their information? Is it difficult to see the cart and locate the checkout button? These are all important details that can make the difference between a good and bad checkout experience on your mobile app or website.

9. Clear CTAs

Clear calls to action improve user experience and increase website usability.

IKEA, for example, has a cart icon that allows you to add the product to the cart. A heart icon lets you save the product for the next purchase.

These icons are universal, so it’s easy to understand them and shop at Ikea.

Use striking CTAs in your popups. Popupsmart is a user-friendly popup service that integrates seamlessly with your website. It offers modern popup designs and conversion-boosting popups.

10. Availability of Mobile-friendly payment options

Do you remember sitting on your couch, your phone in your hand, and just about making a purchase? Then suddenly, changing your mind because your wallet is too far away.

Mobile users may use password managers to keep their credit card information on the app. These password managers are not used by everyone. However, digital wallets are becoming more popular to make online shopping easier and quicker on mobile devices.

Final Word

The eCommerce app development industry is experiencing a boom today due to several factors: increased smartphone usage, pandemic, consumer desire for new circumstances, and consumers’ desire to find them.

An eCommerce app can give your business many advantages, such as quick access to users and competitive advantage. We also reviewed the top eCommerce players, so you can now see some trends. The bottom line is to focus on the customer and find the most user-friendly solution.

Contact us if you are looking for product support and assistance when creating an eCommerce app.

So, what are you waiting for?

Schedule your first consultation today!

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