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App Store Rating

22 Oct 2016

How To Improve Your App Store Rating & Reviews

It’s well-known fact, that the opinions of others are crucially important in our purchasing decisions and habits as well. The opinions can be for the restaurant, shopping, school and even the mobile apps. Albeit, opinions, and reviews in terms of the mobile app, affect the app visibility and the app store search results and how likely they will be featured in the app store.

The app market is flooded with a variety of mobile apps and has much more to offer to the customers. A user opts for any mobile app, only once confirmed that how much the app is downloaded by others , what people have to say about it, how is it reflected in app stores and whether your app meets users’ expectations or not. With such a myriad of options available, your mobile app sail on the hot water pool with competitors just a tap away to sink your mobile app. The unconscious competition has given a rise to the quality bar and every app owner needs to work vigorously improve their App store ratings and reviews.

Why App Rating

When an app is launched, the single and the major motive every business owner aims for is to make the maximum app download happen, but it’s not that easy as it is sound. With a huge variety of mobile apps in the market, users have gotten pickier and are not easily convinced. App ratings work as a ‘social proof’ for your mobile apps that they are genuine enough to be downloaded. App ratings help to generate the required revenue from the mobile app and provide the customers a platform to prove worthy enough for their time and money. A low average rating app always gets ‘pass- away’ signal by the customers, the lower rating influences your conversion rate and consequently heart-breaking revenue.

How to improve app store rating

The current app store vision needs positive ratings and reviews to stay ahead in the business, but unfortunately app ratings and reviews are not much obvious to occur on their own, also you can’t expect people to write wonderful reviews about your app, people generally don’t provide the most positive feedback but the most acerbic comments are picked to flash on your app rating.

Satisfied clients are a tool

It’s hard to please everyone, not everyone would like your app, so don’t target those unsatisfied customers, rather talk with those, who are engaged and satisfied too. There is a way to carry out this task, create your personal in-app survey system with the help of your app development company with interactive custom graphics. On identifying the most satisfied users, next determine the perfect time to ask them to rate your mobile app to improve app store rating.  By launching a ‘Rate My App’ prompt just after the launch of the mobile app, not just frustrate the user but can also garner a negative review. You need to wait till the user achieves a remarkable milestone within the app, got a successful purchase or completed the hardest level in the game. With these small but relevant moments, the user enjoys the success and is in happy phase, and you work and play with their psychology to turn their happy moments into a productive outcome for your mobile app.

Be An Attentive Listener

Nobody likes the negative feedback, but user usually leaves you with a negative comment, due to some issue faced. Don’t over-stress yourself, but thanks your customer to alert you about the said problem and try to fix the bug at the earliest problem. Remember imperfections can be turned into your assets, if worked upon at the right time.

No excessive Pop-Ups

There is a misconception, that app reviews are biased towards negative reviews so in order to attain the maximum positive reviews, mobile app developers go a little excessive with pop-ups. Although, it helps to notify your customer, but it shouldn’t turn into a horrific episode for the users, due to which they would never install your app again.

Social Media

Social media channels can come to the developer’s rescue when they seek the most honest reviews. App developers need to make it far easier for the users to voice their concerns and positive experience. This will allow your app to reach out to a larger circle and the positive reviews would ultimately lead to word-of-mouth publicity for your app, leading to better revenue for your mobile app.

Blog Your mobile app

The content can influence your potential and existing users on a much larger scale. Select the different mediums to showcase your mobile app blog. Get your app acknowledged by the pertinent bloggers in your field can be complex initially, but once identified, these bloggers would influence your users majorly.

There are much more ways to improve your app store rating. Undoubtedly, negative ratings and reviews have the major impact on the search discovery of your app. But if you follow above-mentioned tips to boost your app rating, it will help to build your mobile app more successful and keep your users happy. Let our team make it much easier for you, just get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your mobile app requirement and attaining the superior app store rating for your mobile app.

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Skype: ankit.techugo


Vaibhav Sharma


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