18 Dec 2020
How To Optimize In-App Video Ads In Mobile Apps?
Mobile apps are the axis point where the bulk of transaction takes place today and trigger the competition to another level. However, there are big giants such as Facebook, Snapchat, Instagram, among many others, which are hogging the limelight and are the hot-favorites on the users’ smartphone.
In such a complicated environment it’s pivotal for every mobile app to generate revenue while keeping the users engaged in the app. At the same time, they have constant pressure to maximize app downloads, hence the monetization strategy takes a backseat.
But not anymore, as the upcoming trends of in-app video ads are garnering the spotlight and helping brands to build an improved revenue funnel.
Are in-app video ads really IN?
Well, to be précised, mobile app video ads are flourishing rapidly and this is capturing marketers’ attention in a mobile-centric world where their core focus is on generating higher ROAS-Return on Ad Spend.
TBH, the reason behind this approach is all about offering a non-intrusive ad user experience, which precisely targets the consumer base, while giving them a shot of entertainment without disturbing their flow.
Global in-app advertising revenues are expected to reach $226 billion by 2025.
Excited to know more?
Just keep scrolling this post further…
A quick look at in-app video ads
Hmm, a very valid question. However, you must know that apps have a higher CTR- click-through rate compared to the mobile web. This ensures in-app advertising is a proven tool for marketers to get higher ROI. With an in-app video ad, the chances for increased engagement enhances and helps a business to promote its services to millions of users and drive quality traffic.
But to get catapulted ahead of your competitors, you need to play wisely and implement app video elements intelligently.
I know you’ve got that adrenaline rush by just visualizing that how your app can grow with an in-app video ad, and now you want to know what are the next steps…
So to help you reap the benefits of this highly lucrative practice, I’ve compiled a few essentials to integrate it within your app.
Essentials you must consider while integrating in-app video ad
1. Select the right ad format
There are multiple mobile ad formats available, such as Banner, Interstitial, Native, and Video. Here proceeding ahead with a video ad, certainly gives your business more reasons to stay engaged and get the personalized treatment. Research on the best way to make it more effective for your app type, and then implement it further.
2. Pay attention to ad fraud
Ad fraud is nothing new, and you must know that it has increased highly. You need to include an extra shield of security because it will not just destroy your ROI goal, but will prove detrimental for your app’s branding as well. You can analyze ad fraud by including a deep learning algorithm and including the blockchain technology, to detect and predict fraudulent ads.
3. Comply with data privacy
Mobile advertisers have to comply with the data privacy and must ensure that ad is failing into the guidelines of GDPR and CCPA. So the authenticated approach can be followed while using users’ data.
4. Keep your focus on user experience
At the end of the day, you are making an app for the users, and if they are not happy with the end-results, then no matter what special features or technologies you have integrated, it is nothing but a piece of trash in front of the users. Today’s app users are very finicky when it comes to reacting to mobile app ads, if they feel bothered and annoyed then they take no time to switch the app. You need to ensure that you are offering video ads that are not disturbing their experience. Some of the most common and preferred video ad formats are:
- Full-screen video – In this format you get the undivided attention of the users with a full-screen ad that offers additional branding in the end card.
- Native – These ads don’t give a “feel” of an advertisement and hence offers a seamless experience.
- Rewarded video ads – As the name suggests, these ads offer a reward in return, and are very popular in the gaming apps, where after seeing a particular ad, a user gets additional life or unlock some level.
5. Start small first
there is always a scope to grow. You can be wrong in your first attempt or might end up making certain mistakes, but that should not deter you from using your creativity and imagination further. I recommend you to proceed ahead with a small budget and later determine which direction to move in forward or expand your budget.
6. Pick a budget that SUITS you
Every company and brand has a different marketing approach, and there is nothing as such MAGIC BUDGET that fits in every marketing initiative. You need to assess and decide which budget suits your ad advertising strategy, and if required you can cut the corners to make it fit within your budget pipe.
In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience. However, you need the right app development company at your end to make everything fall into the place.
For more insights and best practices, reach our team of experts, who have given a boost to top-notch brands on the global forefront.
We hold the expertise, experience, and technical acumen you need to make the most out of mobile video advertising.
Schedule a call with us today.