18 Jun 2018

How To Make Money From Your Free Apps


Techugo Pvt. Ltd.

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Free Apps

Minting money out of your mobile app??? I think it’s not at all a sin to be considered rather if you will look closely and analyze your aim behind the app development then you will be surprised to know that every app speaks of only one thing that is the business expansion which would instantly result into making more money out of your app.

So you don’t need to feel shy or scared to discuss this view further, rather you must ensure that your mobile app is having enough number of features and functionalities which can actually trigger the app monetization model.

During one of my visits to UAE countries and while addressing a seminar, I was bombarded with a same but paraphrased J question, that how a FREE mobile app can make money???

I believe it was interesting enough to know the curiosity people hold out there, and really motivated me further to give a response to these question, and here I am today…

First of all, you must know that Free App model is one of the best strategies for your app, as long as it does follow the right strategies…

A report suggests that mobile application users spend 24% more on in-app purchases than on paid apps.

Now without talking much and discussing the wrong part, I would talk on point and that how to get the revenue model for the free app.

  • Advertising

Using ads to monetize your mobile app, is great and simple. I myself have entertained many of the in-app advertisements while playing the games and gaining the lives.

The best part of this strategy is that you get paid when the ad is displayed and if users click then you also get paid when user install it.

There are 3 types of ads, ads, picked by the users, such as:

  • Interstitial Ads– these ads are the full-screen pop-ups, which are displayed at specific time frames.
  • Banners or display ads– These ads generally appear in different sizes and stretch at the top or bottom part of the screen. The size of these ads let the users interact freely with the app.
  • In-App Video Ads– These ads are displayed automatically, or used as a ‘rewarded video’ and are also being taken for any in-app reward.
  • Native Ads– These ads are created to fit effortlessly as per the main concept design of the app and would seem a more natural aspect of the mobile app.
  • Incentivized Ads – A most preferred version of ads by the users, which allow the users to get rewarded through ads.
  • Email Marketing

I know it is not something very new or unique you must have heard from me today, but this old method is indeed a powerful technique to help you monetize your mobile app.

There are different ways in which the email marketing can be proven fruitful, the very first thing you can do is by simply asking the users to share their email address with a pop-up box and as a return reward you can offer the free features, in-app currency, or any engaging aspect, which can create a win-win situation for both of you.

By collecting the users’ data, you can take a hold on this by asking your users to get engaged with your mobile app platform, in the event of not using your mobile app for quite some time.

You can reach to your users and update them about any new feature ant the functionality your mobile app has received.

  • Sponsorship

This monetization model is a robust feature to help your app. It provides the app to the targeted audience on behalf of another company. Although getting a funder is indeed a challenge in this task since a funder with the same taste and the same targeted audience would really spike the challenge further. Just for an update, there are two main types of sponsorship deals are Agreed revenue split, which is generated by the app and the Monthly sponsorship fee, which is paid by funder for app maintenance.

  • Subscriptions

The subscription feature allows the user to access the unlimited features and the restricted content further with the subscription fee.

  • In-App Purchases

This type of In-app purchases let the users buy a variety of virtual items directly from the app to experience the seamless app further.

  • Freemium Upsell

The Freemium apps are given free of charge, but it contains the paid or premium features, which can be accessed through in-app purchases.

The users first need to download the free version and on finding the app worthy enough they can pay a certain amount to access the premium version.

These are some of the examples which really help your Free app to adopt the monetization model, but you must ensure that your mobile app has the functionalities and the features which take the users to stay glued to your mobile app, and this is only possible when you decide to proceed with the best mobile app development company in India, and that is none other than Techugo.

Now if you are thinking that why Techugo, then you must understand that Techugo has already gained a number of accolades by designing and developing a series of a large number of successful mobile apps, for the Fortune 500 and Global 2000 companies along with the budding startups, and has helped them to find their niche through the impeccable mobile app solutions.

Willing to know more???

The best way for you to come out of this confusion bubble is by getting in touch with the Techugo team and help your mobile app concept to garner the platform which would only be full of best possible monetization methods.

Get in touch with Techugo team today…

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