25 Feb 2017
Updated on July 22nd, 2019
What Makes a Successful Wallet App
Since the demonetization act sneaked into our life with a bang sound, there has not been a single individual who is still remained alien with how to deal with the financial matters through a mobile app. When it comes to mobile apps, we know and relate to them most with a gaming apps, beauty apps, eCommerce apps and now mobile wallet apps as well. A payment gateway app or mobile wallet app is not a new concept, yes, you heard me right, these apps are very much available and existing in the app market for a longer time, but a very limited number of people from the society used it, in India specifically, but demonetization has turned the game and now every existing mobile app offers the payment gateway integration within their apps.
How this broad change has occurred, worth to mention, all the credit goes to our honorable PM Modi, whose decision not just helped to remove the black money out of the Indian economy, till some extent, but now even an 8 year old knows apart from the gaming apps, that what is the PayTM and the cashless movement is the latest fad and talk of the town. It’s a well-known fact that when it comes to manage the financial aspect, we all play extra cautious and curious, so the monetary aspects can be handled with brains not the hearts. It is indeed a dream come true, where even a local tea-hawker is able to accept payment for your daily hot cups of tea, through wallet app, but unfortunately many a times these mobile payment apps create technical issue, which gives at times an unwanted feel to quit the app and opt for another option, but there are certain features responsible for such glitches to occur in the wallet app, which, if taken in consideration in advance, during the app development process, then your wallet mobile app can do wonders, so let’s begin the discussion further:
Location Based Service
What is the first thing which comes to your mind when you use a mobile app, but of course everything under one roof? In the same way, when your user picks the wallet mobile app they should be given enough shop hunting options, which can elaborate it further that which shopping destinations support their mobile apps, it will not just help in the favor of your mobile app, but will also create the popularity of your mobile app amongst your potential users.
The basic doubt every customer has, that how would I know what happened to my money in case of transaction failed and how much I spent, it is a very basic but logical query raised, so be transparent and clear to your users, and integrate the functionality in your mobile app which would give them a sheer status of their transactions, it would help the users develop trust factor with you.
FB is a heavy application and we all know it requires sufficient data, so it can work well on 3G and best on 4G, but the same Facebook when rolls on in Kenya, has the light version, which can run seamlessly on 2G network as well. Is it surprising? For me it was which meant that a same app can be heavy or light also, depending on the demand. The same theory is needed to be applied on your mobile payment apps as well. You have to ensure within the development cycle that your app is easy and light weight, so would not take more time to display. Maybe you have hit the bull’s eye by creating a wallet mobile app, but if your mobile app fails to be easy and lightweight it would never reach the hearts of your users.
Security Should Be Your Priority
Security and money always go hand-in-hand; you can never miss either. Although technology has made the most favorable advancement, yet the threats related to security have cropped up from every angle, such as: hackers and Cybernetic attacks. With a wallet mobile app you need to play extra safe, due to the constant money cycle remains connected to your bank account, so security must be the prime concern of every mobile app developer while developing the mobile payment apps to keep the existing data and money transfer a security checked concept.
Everyone loves to be rewarded and if the reward comes from a payment mobile app than it is the icing on the cake. You must offer coupons, discounts, daily deals and promotions via mobile apps. Through these coupons, your users can carry and redeem the coupons easily, without a fear of losing them and can avail the discounts offered by your mobile app, this would increase your user base and also your app popularity would get multiply sooner.
Investment made in mobile payment apps, would be worth to look out for, which would continue to increase your business revenue by the passing time. The ongoing demand of online shopping has made the mobile wallet or e-wallet one of the hottest payment technologies. If you have concept related to mobile payment app, then you should not delay it further, rather pick the stream and let the technology play the role in your monetary demands. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.
You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
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