24 Jan 2019
Updated on July 19th, 2019

How Marketing Helps App Development?


Techugo Pvt. Ltd.

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App Development

Thinking about app development can sometimes be little too much for your brain and might irk you further, without knowing the benefits oozing out of it.

Henceforth with this post, I would like to address the most common questions related to marketing and how it can help you further in gaining momentum with your app’s success plan. Thus, first, let us be clear about what is marketing?

Marketing is a strategy, which is utilized to gain the customers’ attention while keeping the one you have and keeping them satisfied with your products. Marketing is the most prominent role of any business, without marketing your business will stand nowhere on a global scale. The marketing industry is a creative industry which includes advertising, distribution and selling the app product.

So, what is digital marketing for an app?

Digital marketing is a process to market your app product over the digital world mainly on the internet but also on digital gadgets or any other form of digital medium. Digital marketing cannot be separated from the technological development process.

Different Digital Marketing Services For An App

With the help of a digital marketing strategy you can help your business boost and yield a huge number of customers by making strategies on how to promote your business. There are various digital marketing services provided to help your app expand such as:

  • Search engine optimization– With the help of SEO services you can help your app be more visible on search engine by using the keywords which will be searched by more number of people. With help of keywords, your app can be visible on the first page of the search engine sites. But do remember to keep keywords in a limit.


  • Social media optimization– As we all know more than half of the population on earth is engaged on social sites and what a great medium it will be to reach them all and even get their feedbacks directly, with the help of SMO services you can help your app to reach to people on social sites


  • Search engine marketing– it is the paid marketing where you pay the search engines like Google, yahoo etc. and your app advertisement will appear on the first page of the search engine you have paid.


  • E-mail marketing– By E-mail marketing, you can send messages in bulk to many people at once. Thus, helping you reach the mass at one go.


  • Affiliate marketing– With the help of affiliate marketing you can pay a website and they will promote your app product on their webpage, which will lead you to reach your targeted audience.


  • Mobile app marketing– With the help of mobile app marketing you can gain downloads of the mobile app.


  • Branding– With the help of branding service you can get your small company to become a brand on its own and let your business reach the global level.


  • Designing– We all know how much a design matter for a mobile app, without an attractive design no one will be visiting the page or checking a mobile app.


  • Online reputation management– By the help of online reputation management you can help your business gain a positive reputation among people as all the positive feedbacks of the customer will be visible to everyone thus, gaining the trust of the people.


  • Content writing- With the help of content writing services your text can attract customers as by reading text regarding a product or service the customer finds the company more reliable.


  • E-commerce marketing-With the help of e-commerce marketing services you can generate sales and raise awareness among customers.


Why Do You Need Digital Marketing Services For Your App?

As the number of people visiting shops physically has decreased but the number of people visiting stores online has increased tremendously so this shift of customer to virtual shopping has led the companies to shift to the virtual world for selling their product.

Thus, to sell your product online you need digital marketing services.

According to the report, 79% of people search online and Forbes study shows that 82% consumers research online.

With the help of digital marketing service you can know about the people visiting your page, their area or region, their gender or age, interest of the viewer, for how long they visited your app, from the type of gadget they are opening your app, and you can also know how someone became viral over a night or why someone lost their customers.

Still not convinced ???

Well let me give you some more reasons …

  • Cost-efficient- You can plan a digital marketing strategy with the company who provides service for digital marketing within a budget which will be efficient and less in comparison of other methods of advertising such as television, radio, newspapers etc. If your budget is well planned then it can be less in comparison to traditional marketing.


  • Reaching a larger audience base- While using digital marketing services for your company you can reach the wider audience within a small investment. You will be found on the go wherever your customers are visiting in the digital world.


  • Time-effective With the use of digital marketing service you reach the maximum number of audience in one click and you can hear the audience feedback directly for your product


  • Engaging campaigns- With the help of various media you can engage in campaigns which will help in the passing of your campaign from one person to another thus helping you to get connected with more people thus, obtaining more number of customers.


  • Becoming a brand- Every company wants to become a brand and digital marketing give you the platform to become one, by promoting your company on various platforms thus helping you to get in more number of eyes and helping it to make viral which will lead in more number of customers and gaining rank on search engines.


As in today’s time everyone wants to use digital marketing service to promote their business but with so many companies providing services you get confused, henceforth you must ensure that you are picking the right top mobile app development company, which has a strong team of app marketers, app developers, and app designers, to scale your mobile app to new heights.

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