6 Mar 2017
Updated on September 7th, 2017

Why Marketing Is Not An Unnecessary Expense


Ankit Singh

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It was a mere resume, which I casually looked at while discussing the new openings in my company, Techugo- a top mobile app development company. It was just another day, when a sudden chit-chat with our HR turned into the most serious issue of how people make their resumes these days, although it was not something for me to care about, but I was forced to think that why a resume is supposed to be all filled with the needed ingredients to sell yourself, then I realized, my question held the answer, SELL, yes the way we promote movies through conferences, press-release, media and the way a company advertise its product through advertisements, all have a common motive behind, which is to SELL their product, services or skills. It is harsh and bitter but without a proper channel of marketing, you can’t success and can’t reach to your users.

Although, the word marketing, seems very small with one word letter, but actually it can take hours to days to understand it deeply, since it is a very broad topic with the most vital aspects integrated within to make a business happen successfully. Let’s explore the factors which make marketing a much needed aspect of your business, although there are quite many factors which lead to the increase the sales for your business, but since I am associated with a top mobile app development company-Techugo, and my job role is of BDM, so am finding it more convenient to discuss the need of marketing to increase the sales growth in the mobile app development industry, so let’s begin the interesting voyage of marketing essentials:

Research Your Market

As the adage suggests, practice makes a man perfect, in the same way a properly channelized research can make you excel and hit the right button of marketing. Research is the key aspect of marketing strategy and can’t be left out from any angle. Many a times we get to see unwanted calls coming our way from the inbound marketing team, the basic marketing concept these inbound calling agencies forget to implement is to do a thorough research of their targeted customers, failing to which leads to chase the wrong set of users and wasting time and energy. You need to enhance a very robust market research strategy to save yourself from the future grief. As an app development company you also need to do proper research on what is required and at where, which would help you save from the horror of ‘Selling ice to the Eskimos’.

Speak About Benefits

The first time when you see an advertisement on TV, for hair care, what you most look out for is that how that product would benefit you, rather than what it offers. If people can’t relate to your product in any ways they will never use it, no matter how many good features it consists of. The same rule applies to mobile app development process as well, instead of focusing more on what features your mobile app offers, and you need to show your users that in which ways your mobile app would benefit them. The way your users feel connected to your mobile app speaks a lot for itself and helps you win the major battle of marketing with this step only.

Talk Real

Just by simply saying that your app development company is best in the world, does not make your app development company at top charts. Your work speaks for itself, you have to inform your users through the app case-studies, you have developed in the past and how it benefitted your client’s end users. Offer a factual, not the fictional information to your users, because users have become very smart today and can judge what is wrong and what is right for them, so play a role of a smart and intelligent marketer and showcase your work to your users in the best possible manner to accentuate your work strategy and the app development process you follow.

Build a Relationship

For most of the users, using the word ‘to build relationship’ is just a marketing gimmick, and they always have a pre-conceived notion that the term relationship is just temporary, and would evaporate once the mobile app would go live. As a mobile app Development Company you have to ensure that every promise made should be an eternal commitment and you will stand along with your client in every need of your client related to mobile app throughout or even after the development of their mobile apps. You have to play proactive to listen to their concerns, problems and must pay a heed to their requirements. In doing so, you don’t just make one client happy, but also open the door for the million others potential clients, who would like to utilize your app development services, based on the other client’s genuine feedback.

Your Body language Speaks For You

There are quite many people existing in the world, holding the delusional thought that no matter what is your tone or the body language, but if your work is good, people will hire your services….wake up day dreamers, such thought is a period. If you don’t have positive body language and confident tone, then even though you are too good at your work, but your services will never be hired due to your attitude towards your client. You have to work on your tone and body language, and making them more confident, since if you sound diffident, which means you are unsure of your services, so how can you expect a client to trust your words and offered services.

If your marketing strategies are efficient then your sales chart would grow exponentially, don’t think that marketing is a superfluous segment to promote your business, rather it is a very strong channel helps you getting brand recognition. As an app development company you must hear the problems by your client’s end user and give them an absolute solution and give more focus to your marketing planning to grow your business further and will offer a perfect mix of opportunities to you to meet your business goals and create a path for your further success.

At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

Skype: aks141
Skype: ankit.techugo

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