14 Dec 2016
Updated on May 15th, 2020



Ankit Singh

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Mobile App Development Strategy

Building a successful app does not only require the app strategy, but there is something more beyond imagination. Yes, you got it right, it is the step to perform to achieve the goal of attaining successful mobile app, and that is Mobile Analytics. 

Mobile analytics are an integral part of every business basics; the app analytics help any business to measure and assess the mobile app marketing field.

What you should know about Mobile Analytics?

When we start a business, we do complete research on its pros and cons, mobile analytic works on the same parameter. It collects the user behavior data and from those metrics determines which action to be taken to implicate the best possible strategy for user retention, engagement, and conversion. 

These mobile analytics help you to attain deep insights into your app. You get the robust data platforms before developing a mobile app, it has a pool of questions to understand your user’s behavior, such as: 

  • How often your users just visit pages then quit? 
  • In which section you get a maximum user visit? 
  • How your users remain engaged and who are the users? 

These all questions, coupled with the best practices help your mobile app to turn into a successful app.

Benefits of using Mobile Analytics

  • Mobile app analytics act as a blessing for your app development process;
  • They develop an efficient mobile marketing strategy;
  • Help you to understand the app features in terms of user experiences;
  • You learn more about your targeted audience;
  • You can learn and evaluate user behavior;
  • App analytics help drive ROI over every aspect of performance;
  • Measure user-acquisition performance;
  • Support direct, customized user messaging.

Mobile App Analytics Increase App Downloads

By 2020, the number of mobile users worldwide is forecast to grow to 7.26 billion!

It clearly states that app downloads would surge up and users would get ample choices to download the different mobile apps from the pool of varieties. 

To combat this situation, business owners need to integrate mobile app analytics to understand the demand of their targeted users, it will also help you with the following points:

  • You would focus only on the right audience and features and it will save time and resources
  • The metrics would help you to know the user experience of a mobile app
  • You would understand clearly that app download is futile if the app is not used frequently
  • You would develop and update the marketing strategy to create a brand identification

Identify when marketing campaign is achieved

No doubt, in the current spectrum there are several choices available for marketing, and this makes marketers spoilt for choice. However, with this vast choice comes along the confusion as well, to select the best strategy for your targeted users. Here, app analytics come for the rescue and allows you to see whether or not you are spending your money and time on the right acquisition channels. It goes without saying, but by identifying the right channels, you can utilize your time and marketing budget in the right platform.

Top 5 Mobile Analytics

App Retention

The mobile app analytics metric helps to engage targeted users and retain your targeted users. For every business owner, the most important factor is to track the number of users who opened the app for the first time and constantly compare that to the number that return to the app. This key metric lets you integrate the pertinent app strategy to attain the targeted users’ attention and retain them by implementing the engaging app features.

In-app Referrals

This mobile analytic strategy encourages and tracks the referral codes, which leads to the app’s success. In-app referrals are such an important factor in the overall success of your app that you should also track them separately. This particular strategy spread the word of mouth publicity of your mobile app through the digital mode.

App Performance Analytics

Even if your app has got a wonderful design and user experience, but its performance is not praiseworthy, then the success rate of your mobile is destined to be doomed. These analytics help you to monitor every time your app would perform poorly, crash, give errors, and take slow load times. If not taken care of, then the poor app performance would lead to user drop.

App Ratings and Review Analytics

When your users rate your app, it is the clearest indication of how efficient you are to improve your app based on the user’s feedback and ratings. A review and rating play a significant role in making a purchase decision. The app reviews help in the overall success of your business. This feature would give the unbiased approach of your mobile app to your potential users.

Targeted User

This mobile analytic is the most crucial for your app success. Users are not of one particular type, the variety of users demand for an app, which can be used by all. The multiple user types, require the different ways to engage them within the same app. You can segregate the users based on their age, salary bracket, industry, gender.

The implication of mobile analytics within your mobile app is a discipline to be followed if you’re building a new app, or need more insights for an existing one, this guide would assist you with creating a successful app recipe with all the tried & tested ingredients. App analytics helps you to enhance and optimize every single app marketing effort not to go wasted and help you to achieve your personal business goals.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”

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