Mobile App

27 Mar 2017

Mobile App: An Inevitable Necessity For Your Business

Don’t you dare to come late on my engagement, I received this message on my WhatsApp and was glad to be a part of the friend’s celebration, but her engagement reminded me of my commitment made to my client to deliver the project by this weekend. No worries, I can manage everything, I am experienced and can make a smart choice of shopping done online, with this serene thought process, I almost collapsed on the expensive sheets of mattresses which I bought online yesterday, to be honest the Mac PC am using currently to scribble down to brag about online shopping right now, was also an online purchase. I am not insane to discuss the repetitive usage of online shopping constantly in this blog, but it depicts the life of a commoner of today’s scenario, who indulges into online purchase now and then due to the scarcity of time available after work.

Let’s not derail from our main topic, I started to pack my baggage and simultaneously, started to plan the app project delivery in time. Everything was smooth with its approach till the Sunday hit on my door and I asked my roommate to tell me the online presence of the particular shop, from where she bought her dress and I liked it enough to wear the same of that sort on my friend’s engagement. So the detail of shopping venue goes like this, excerpts from her talk: “you can either go by metro, auto or cab, although metro is a much better option, you just need to enter the ‘xxxyy place’ and simply go to the right-hand side lane, the shop is very grand and is very popular, you can ask anyone…that’s it”, I listened to her with wide opened eyes and asked just one question, “ can you tell me the app for it”, to which she replied more succinctly, “NO” and I felt appalled that such a big shop, with a huge variety available and expensive dresses and no mobile app?

Why A Mobile App

Beware!!! I am not writing this piece of information only because I work as a CTO with a top mobile app development company- Techugo, but the sole reason behind writing it today is only from the perspective of a commoner- who has to deal with Mon-Fri/sat work schedule with after work stress and personal life management, a commoner- who does spend time on Smartphone to reduce the stress, a commoner – who remains with very limited time frame to manage the emergency occasions purchase, so enjoy the online shopping as much as it is possible. If you are still clueless with the urgency of mobile app for your business and feel unsure that why you need to build a mobile app for your business domain, then you must stick to this and must read it further to understand why a mobile app is needed for you as a necessity.

Stay Visible

Just go in the past, not too far, but this morning only and check, how did you start your day? You got up on the alarm, saw the notification of new WhatsApp message with your half opened eyes and with a yawn opened the app link and checked your message, then hit your daily routine and booked a cab/ auto to reach your workplace through a mobile app, again on the way you checked your email, sent some pictures…through mobile app only….and again while reading now, you have just picked your mobile to check the beep of WhatsApp or any other app notification and the process would repeat itself several times, till you are going to hit the sack tonight. Did you understand why I used this example? To make you understand that maximum time a common person spends is on Smartphone to access various information and other benefits. So developing a mobile app for your business would give your customers an access to your latest or upcoming offers with a pop-up notification, ending more targeted customers and calling the potential customers too.

A Direct Marketing Bridge

Apps are utilized not for one simple purpose, but lies there are different benefits to be enjoyed by the users, such as: general entertainment, booking cab/tickets, search features, user accounts, messengers, news feeds, and much more. Every single benefit you want your customer to access from your business, will be available to them at the tap of their fingertips, and the push notifications give a clear indication to your users about any sort of special sales and promotions offered by your business domain, which would develop a sheer interaction between you and your customers with a bright future lying ahead.

Value to Your Customers

We all love to be rewarded in one or another way, so offering a loyalty program to your customers through your mobile app would make them remain engaged to your mobile app and would offer the consequence of myriad of downloads with more number of returning customers to your brand.


Who does not want to acquire fame? I think the answer comes as Yes…I agree that you already are very popular in your vicinity, but there is no harm to expand your popularity with a platform which is used by everyone in today’s time. An app not just help you to reach a wider audience, but would build the brand recognition also for your product, and your product would be acknowledged with an app icon on your user’s Smartphone screen, reminding them of your product and the services offered by it 24/7.

Customer Engagement

Let me cite my personal example from the incident I mentioned above, after not finding a mobile app for that particular brand and with no free time to visit them in person, led me to choose another brand, which had the online presence and helped me buying the product from my home with a mere touch of a fingertip. The same way customers like me, who are in abundance due to today’s demanding schedule, require a source to reach you as per their convenience. A mobile app for your business with additional features of help desk can really make a difference in the way you interact with your potential or existing customers; they would feel comfortable in accessing your services.

Nail The Competition

The competition exists in every field with a mere difference of lesser or more, depending on the business domain you serve. Mobile apps are still expanding and getting their presence acknowledged in the small industries, so here you will get an edge over your competitors and offering a mobile app to your customers would strike the balance between innovative approach and tech adoption ending in offering a smart way for your customers to access your services easily then compared to your competitors.

It’s not an easy decision for most of you to opt for a mobile app for your business, thinking that you are already doing GOOD in your business, but don’t forget that the ongoing popularity of mobile apps can lead your business go behind. So it is a serious advice from a customer that ‘If you don’t have a mobile app yet for your business, then you are really missing something which can lead to a major business issue in the long run’. A mobile app would help you get a better hold to know your customer’s demand and requirements and work accordingly without a fail. If now you have decided to opt for a mobile app for your business, then you must opt for a mobile app development company which offers the required services, to know more, you can check our other blog “HOW TO SELECT A TOP MOBILE APP DEVELOPMENT COMPANY, to help you in making a smart decision for your mobile app development company with an ease.

On the other hand, for our followers, a little information about Techugo; at Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:
Skype: aks141
Skype: ankit.techugo



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