Willing to buy branded stuff? Have to fill your grocery racks? Need to visit a physical store?
Don’t stress yourself too much, as every brand and every other product is easily accessible to everyone on the mobile. It existed in the pre-pandemic world as well, but the virus outbreak has made us use mobile shopping at large, and has won the heart of the target market.
It is expected that by 2022 the growth of e-commerce will reach up to $845 billion!
Well, this means mCommerce is here to stay longer, and considering the demand, many trends are going to dominate the ecosystem in 2021 as well. Let’s read this post to understand it further…
1. Mobile shopping is the first choice
Well, it is very much evident that digital transformation has brought a significant change in the way we access services. And here mobile commerce is winning the race with a distinction. Whether it is a sale or a normal monthly grocery shopping, mobile commerce has got everything covered under the sun. It enables users to make the payment faster and checkout without any sort of hurdles involved in-between. That helps consumers to experience a glitch-free journey that allows them to make the payment with a single touch and make the purchase without standing in the queues and brings you more leads.
2. Best technologies on the way
A few years ago the usage of AR, VR, and AI was limited to some sci-fi app concept that was beyond imagination. But the necessity of today has brought a new flavor to the business models, wherein Millennials and Gen-Z prefer to shop online with an élan. And this is where to meet the demands of the new generation, brands have integrated the AR, VR, and even AI in their business models, to improve their shopping experience.
3. Social commerce; new kid on the block
Gone are the days when social media was just a platform for entertainment only. As time has progressed, we all are getting the best possible means through social media to sell products from our most-picked social channels. With the advent of technology, in the coming years, the social channels will also rise and evolve to become a prominent channel for brands to sell their products and reach a completely different user base in no time.
So stay tuned for 2021 to witness social commerce as the new m-commerce trend for online shopping.
4. Chatbots for constant support
How do you feel, when you know that your favorite brand or product company is shut in that particular hour, and cannot answer your queries?
Yeah, that is a very helpless situation, and you think what can be done. Well, not anymore, because chatbots are here to help customers without any stoppage throughout the day and year.
That sounds so enticing, and do you know how this could be made possible?
Yeah, you guessed it right this was all due to the chatbots integrated within a business model, which becomes a personal assistant and guides the consumer to purchase the right product.
5. Voice search
For a business to improve its branding the visuals have always been proven as a valuable aspect, but the latest trend of voice search has changed the game for online business models. Now brands are no more sufficed to visual identity only, but they can be heard too. With this new trend, consumers prefer to make buying decisions that are voice activated and are widely accepted by different users coming from different walks of life.
6. Smart site search & navigation for increased conversions
It goes without saying but consumers look for ease and comfort while accessing the products online, and any clutter in the user experience will bring their interest down, and increases the chances that they will end up buying something else from your competitors.
Isn’t it so scary?
Well, yes, for a business it is nothing less than a nightmare, when their targeted consumers, prefer to opt for the similar products from competitors and not from them. This largely happens, when users find glitches in buying a product seamlessly. Therefore, it is recommended to embrace the smart trend of site search, which allows customers to simplify navigate and complete their product search. As a result, it enhances the users’ experience and encourages them to purchase the products.
7. Image recognition technology
Well, the concoct of the image recognition market is unique and highly useful in many terms, and owing to its greater usage, it has gained popularity in the market. This could only be possible with the advancements made in Machine Learning, which is going to change the face of mobile commerce for the years to come. Indeed, this trend would be a greater asset for the users to search and buy a product through image recognition only.
In a nutshell
eCommerce is a platform that boosts the credibility of products and lets businesses to grow out of bounds. Here embracing the new trends always help, and lets businesses accept the digital transformation to reach new heights.
If you want your business to be a chosen brand on the online platform, then don’t escape the opportunities offered by mCommerce and help your business stay relevant for the users.3