21 Dec 2016


Brand Reputation

“Building a business involves much more than the simple dedication and a brand is not recognized overnight, you get to miss several family & social gatherings, skip your desires and then it takes A LOT to achieve that goal”….

These words were told to me by my Grandpa when I chose to be involved with one of the top mobile app development companies in India – Techugo, as a Business Development Executive. 

I listened to his words and tried to relate to my job profile and sooner I realized how wise his words were?

We spend years of dedication, sacrifice, and passion to yield the best out of our brand, but suddenly we find a fall in the number of customers and the potential customers take a trip to Mars, bidding goodbye forever.

Worst of all, it turns out tough for us, to figure out the main reason behind this downfall and we continue putting efforts to survive against all odds, but it does not survive. 

It’s a very casual story to be found in business, where many of the recent startups or established businesses collapse silently. 

The reason behind this major downfall is the failure of a brand’s reputation on mobile.

It might sound cynical, but this is the hardcore fact. Today’s era is largely depending on technology and is opting for the online reputation of the brand before hitting to try option.

What is mobile brand reputation?

Commonly known as an abbreviation ORM (Online reputation management), is a strategy and process to monitor, identify, and influence the digital reputation and credibility of any business online. 

To make a perfect combination of brand identity and resources, the inclusion of mobile apps is the most obvious aspect to make a healthy pace with the latest technology trends. The striking and surprising feature of brand reputation on mobile is, if an effective strategy is chosen, then it would yield more business revenue, but if a loose plan is picked, then it would lead your business to doom. 

The online review affects 66% of purchasing decisions and once integrated proportionally, it brings a pool of benefits along with. Following are some of the reasons to learn the significance:

  • Increases sales
  • Builds trust and credibility
  • Eradicates the wrong words about your product
  • Counters negative attacks
  • Increases qualified traffic to your website
  • Elevates sales and lead generation
  • Builds a successful and ongoing identity

Smart Tips To Manage Your Brand Reputation

It might sound different, but your brand also lives, breathes, and grows through the brand reputation. As an adage suggests, “If you want something to last forever you need to treat it differently”, the same applies to your brand as well, if you want it to last longer, you need to imply the appealing traits within your brand identity to make it evergreen.

 Review/Feedback/Star Ratings

With a surge in technology, everybody tries to try the product virtually before buying it. To encourage product sales, reviews play a huge role. A study has revealed that 73% of users always leave a negative review if they find anything wrong with their mobile app experience. Reviews can boost up the sales, since every user judges the mobile app by reading the review, before downloading the mobile app. So the content of reviews can leave a positive or negative impact on the viewers, depending on the content of the review.

Target right audience at the right time

Mobile app reviews are essential to increase the growth of your business revenue, but at the same time, something which matters most is taking the review/feedback at the right time. To explain it further, you need to know when to ask for feedback/rating from your users, for instance: if they have cleared a tough level in the game app or has won an app reward, then it turns out to be a perfect time to ask for the review, since they have achieved something, which is delightful for them, so they would give the best rating/feedback to your mobile app. 

On the contrary, if you would disturb your users randomly to rate your app, out of frustration, chances of receiving negating rating/feedback increase.

Add variety to brand management

In this era of innovation and technology, people are glued to social media like never before. They are watching every possible space on the internet to grab the information about their favorite product. Don’t simply depend on review/ feedback/ star rating within your mobile app, but broaden your horizon and post about your product at other feedback/ review sections:

  • Social networks: Facebook, LinkedIn, Snapchat, Instagram
  • Review sites: Opinions and Mouthshut
  • Social Bookmarking websites: Digg 
  • Blogging communities: opendiary, livejournal
  • Microblogs: Twitter, Plurk, Pinterest

Content management

The most significant tool for the positive brand reputation of your business on the mobile is strong content marketing for your brand. A brand’s reputation depends on word of mouth publicity, which can be attained easily with content writing; you can hire or avail the services of experienced content writers, to create a strong content with relevant keywords to be published for your brand, so your brand reputation on mobile can be enhanced. You can opt for separate coverage, such as:

  • Positive content for SEO optimized articles
  • Press releases and websites
  • Optimized videos
  • Industry-based blogs
  • Banner ads
  • Social media campaigns

Add touch of advanced technologies

Yeah, there are many advanced technologies booming in the market currently. And if you decide to integrate the most relevant ones in your digital portal as well, then it will be hugely beneficial. For instance; a real-estate portal can take the benefits from AR/VR technology and eCommerce portal can get better user-engagement opportunities from payment feature integration.  You need to find out the best technology to accentuate your services.


Every business has its own unique goal, challenges, and set of restrictions & opportunities. Your brand is the foundation of your business. The size of your business does not matter, it can either be a small business or a corporation, but something which influences your brand to grow further is every single action which you take. 

Every word spread about your business through a tweet, FB post, Insta image, blog, app review, all collectively carve the representation of your brand. 

All you need is, to follow the tips mentioned above to identify and provide the correct solutions to help your business grow and prosper. 

Reach Techugo to shout out your business excellence on the digital space. Our team of top mobile app designers is here to assist you with every step of your mobile app development strategy.

You can reach us at:


Skype: aks141

Skype: ankit.techugo

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