7 Jun 2019
Updated on June 10th, 2019

Sign In With ‘Apple’; Google’s And Facebook’s ‘End Game’


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Most of the time we use our Facebook account or Google ID, when we want to login to a third-party account. Apple announced a direct alternative for the same, at WWDC 2019; its annual developers’ conference.

‘Sign-in with Apple’, helps to authenticate users to third-party applications. According to Apple, this tool shares very limited personal data, with app developers. Apple wants to concenter its position as a privacy-oriented company, when compared with Facebook and Google. It comes at a time, when security and privacy are  general hot-button topics.

This latest tool, that Apple announced on Monday, is coming this fall, as a necessary update for developers. This tool can be used on every Mac, iPad and Apple Watch, but Apple demonstrated it on iPhone. If someone is using this service on Web, then it can also be operated on Windows and Android. It uses our Apple ID and not our e-mail address, in order to verify our credentials. This tool keeps us from being tracked, in ways we may not even realize.

Along with the new camera and dark mode feature, Sign-in tool is also a part of iOS 13.

By providing iPhone owners safe ways to log-in to online services and apps, the company is throwing light on its age old commitment to privacy. Here is everything we need to know about Apple’s new Sign-in tool.

How does it work?  

This tool uses our Apple ID as necessary information to sign into apps and websites, instead of our e-mail address. We need to verify our identity, by tapping 3D touch with our fingerprint on iPhone 8 or with Face ID for an iPhone X. And after that, compatible apps display options to either tap ‘Sign In with Apple’ or ‘Enter e-mail’.

This tool uses our iOS device to authenticate our personal details, instead of social account log-ins. This is because, log-in from a social account makes us vulnerable to being tracked online.

How is signing in with Apple different than Google and Facebook

Apple is taking a shot at Google and Facebook, by claiming that its tool provides minimum user data to third-party apps. Signing in with Google and Facebook might seem a lot easier, but the personal information they demand, is later used by them for targeted ads. By using Apple’s Sign-in tool, third-parties can have a hard time to fetch users’ data, as they will be redirected to a new e-mail address, every single time.

Sign-In tool provides us more control over the permissions, that app and website have access to. We can select the applications, that need to ask our permission, each time it request location data from Wi-Fi.

Why did Apple make this tool?

Apple’s new innovation challenges the idea, that we need to immolate our privacy, in order to be on various online platforms. In addition to this, the company started creating the tool when its own employees, started questioning the system’s integrity. The employees began to think, whether its services could be ameliorated.

With this Sign-In tool, the company claims convenience without a toll on privacy. Its a part of Apple’s plan to inculcate privacy as a major feature when it comes to enhancing sales. The company’s competitors use their sign-on feature, to craft a customer profile, to design targeted ads.

What if we wants to use an e-mail address instead?

This innovation allows us options to choose from the real e-mail address or the dummy one. We can either hide our e-mail address and have the company create a random one for us in order to share it with the app. The website or the app gets the placeholder e-mail. But the messages are only forwarded to our actual e-mail address. This technique protects our identity.

We can disable the e-mail, whenever we don’t want to receive any notifications from those websites.

What do we need?

The company is going to make some further clarification about any extra requirements. But for starters, we need to have an Apple ID, at the very least.

When can we start using it?

This new life changing innovation will be available, at least on iPhone. But this is going to take place only after iOS 13 launch, that is due this fall. But for now this latest OS is only available in beta, for the developers. The public beta is going to come this July.


To sum up the entire blog, this innovation, as described by Apple’s software chief Craig Federighi, provides security and simplicity. This Sign-In button enables users to experience an alternative to setting up an username and a password, for a particular service. Apple service provides minimum and necessary data. But Facebook and Google use these sign-in buttons to connect us to our broader advertising profile.

It would be far more difficult for third parties to connect. Because to redirect to a system with a different e-mail id is difficult. As they wont be able to correlate any information by comparing the e-mails.

This is a great innovation when it comes to iOS app development. But presenting a new Sign-In option, could lay serious problems, for Facebook and Google. They have often used SSO systems to build their own API and code, into outside apps. This helped them to generate whooping revenue.

This development will surely create an inclination towards Apple’s new Sign-In tool. Even executives trust Apple with the data’s security, when compared to the ad-funded companies like Facebook and Google.    


Apart from this, a number of other features and applications have unraveled during the Apple’s annual developers conference. For more updates, announcements or highlights, on WWDC 2019 event, stay tuned.



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