How would you feel if your favorite brand fails to make an online presence, the first and the foremost thought to cross your mind would be the lack of trust factor and inconvenience…and certainly you would switch to another brand with an online presence? It is worthless to mention the significance shared by the online presence for your business, since it has gone more crucial than ever before and does not merely create the better hold on reaching potential customers, but also it would increase the search ranking of your website. Have you ever wondered that how the search ranking of a brand comes on the search engine’s first page and what it takes all to bring the online traffic to your website? The answer to these questions is- SEO (Search Engine Optimization). Let’s learn more about it…
What is SEO
SEO- Search engine optimization is the process, which affects the visibility of a website on a web search engine. It offers to attain a more natural, organic and well deserving results by search engines efficiently and effectively. In return, it helps you to attain the healthy quantity and quality online traffic to your website.
Benefits of SEO
- Makes your website more visible and increases your organic search rankings
- Brings your business more relevant traffic with high conversion potential
- Builds trust & credibility
- SEO is cost Effective
- SEO is Highly Measurable
SEO methods and techniques are ever evolving due to the epic transformation of user demand and tech evolution, which make it much harder for the businesses to stay on the top of the search engine charts, and fall into the blind well of wrong SEO, which result in the instant decline in the online traffic, conversion rate and doom in the business profit. There are quite many mistakes to be avoided to succeed in the long run. Today I shall share the common, yet relevant SEO mistakes to be avoided to attain the desired result to match your efforts…
- Wrong Keywords Selection
Your website is searched based on certain keywords, which ought to be based on the preference of search engines and users. It is highly important for you to pick the set of words, which are used by your potential customers.
The most common mistake opted by the SEO representative is the focus on nonstrategic keywords and waste their time and efforts on those keywords, which are way too competitive to rank successfully. I agree, that it is not always easier to pick the right keywords to generate more online traffic. The trick is to look for keyword synonyms, competitor brands and related topics to optimize the user search. Also, you can utilize the tools like: Google AdWords Keyword Planner, Google Trends, SEMrush and Moz Keyword Explorer to initiate the optimization of right keywords.
- Not Hiring The SEO Expert
Many companies believe that a little online research would lead to full fledged knowledge of SEO, and would bless them with the professional knowledge of SEO techniques, but eventually SEO is not merely limited to the basic concepts learnt from the internet, rather it requires a well-versed knowledge of SEO trends to chart on the top of the SEO rankings. Don’t fiddle with your marketing strategy with the half-baked knowledge of SEO basics rather hire the services of an SEO expert to gain a better and productive traffic on your website.
- Content With Low Quality
You go online and read the content for which purpose? Of course to gain some new information and if you don’t find the quality content, you would simply opt for the other option available on the internet, pertinent to your searched topic.SEO aims to let the people find the quality and relevant information quickly, with the advanced technology the search engines today are able to filter the poor content from their search results, so if you are uploading low-quality content just for the sake of uploading the content, then it would never help you improve the search rankings, because your competitors are already uploading the superior content, so your worth due to the low-quality content can never mark its worth. The tip here works for you that DO NOT invest your energy in attaining the low quality content, since it would only hamper your significance in the search ranking order.
It’s a very common practice availed by the many SEO executives, where they suffer from ‘Fat-Thumb Syndrome’ and believe blindly in ‘Cut-Copy-Paste’ from one place of the internet to another, considering their SEO content upload demand is over. But unfortunately this practice can never be a successful step for your top ranking game, since the plagiarized content would lead to the prohibition from the search results completely. Certain content can be taken as a quote or a statement picked from its original source, but it must clearly mention the ‘original source’ of that content piece. Invest more time in your content marketing strategy and aim to develop original content only.
- No To Black Hat Technique
Many SEO executives live with a common myth that if more number of keywords would be stuffed in the website, it will gain better traction of potential customers. Albeit, this formula does not fit the current trends of SEO and are a very much part of the “black hat” technique. To explain it further: Every SEO executive is well versed with two major SEO techniques: Black Hat and White Hat. The Black Hat tactic involves the search result attraction by violating the search engine guidelines, which includes: keyword stuffing, purchased links, link exchanges, hidden text and links, blog comment spam. At times you tend to get a better search result by utilizing these tactics, but on a long run, Google monitors, penalizes and even bans websites, which practice the Black Hat Technique. On the other hand White Hat technique involves the practices, which require a great deal of research and analysis, but make your website in the top ranking page efficiently, so ensure that SEO executive only practice the White Hat technique and would not fall for the tricky Black Hat at any cost.
- Don’t Skip Title Tags & Meta Descriptions
If you think that the targeting the keyword make you accomplish the job, then hold your horses, since the title tags and meta descriptions are equally essential elements of SEO strategy and cannot be given a miss. The effective placing of Title and Meta tags, can lead to the optimal performance of your content. Also the inclusion of image tags within your content to help gain the attention of the user more effectively.
Well, with this information I simply aim to re-create the belief that there is no ‘Shortcut to success’, rather it involves passion, dedication and trending techniques to make a successful path for your vision. As far as SEO is concerned, it is a fragile concept, which needs to be handled with care, failing to which, would only attain the harmful effects on your business, so pay attention and don’t let yourself be fooled with the incorrect elements revolving around every business wall. If you are looking for the top-notch quality app and web development services, then you ought to hire a top mobile app and web development company, which can solve your business requirement efficiently, but to search for such company is not easy, due to the massive amount of various options available in the market, so we have eased down the pain for you and have brought the filtered and chosen destination for your web and app development requirement with Techugo – a top mobile app development company.
At Techugo, we take pride in developing the mobile apps and websites for the leading brands to startups and our mobile app and web development team has the expertise to create a unique variety of mobile app and web solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of the top mobile app and web designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.
You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app and web requirement.
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