22 Dec 2016
Updated on April 27th, 2020



Ankit Singh

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social media app

I will post it right away, did you check his latest post, and are you on insta? 

These are quite common things to hear these days, in our social gatherings, office lunch-hours or casual phone calls, the next moment you are clicked or covered by the press, you are available to flaunt your talent & skills to the world, through social media app. 

To discuss further, now social media rather being a fad has become a necessity for all of us, and used on a wider scale. Social media is a reason for the people to meet online, to grow business opportunities, and to get information. 

Social media app is not a platform to be enjoyed by a specific age or section of the society rather it is used widely and has become an instant sensation for the people around the globe to meet, discuss and share from any place without any hassle, and it is not merely dedicated to enjoy and share but it has also become a tool for every business to attain benefit from.

Benefits of Social Media App

The number of benefits associated with social media app development cannot be described in a few words, there are ample of benefits every business can achieve from the social media app. It is a great medium to know more about your customers, engage them to make your brand into a well-known brand. Following are some of the more benefits you can get from social media app:

  • Social interaction
  • Information seeking
  • Entertainment 
  • Relaxation
  • Sharing information
  • Expression of opinions
  • Run targeted ads with real-time results
  • Generate the highest converting leads
  • Increase website traffic and search ranking

Social Media App Development Journey

Any app for any business can never be designed without any research or essential features while developing the mobile app. For social media app the development process needs an instructive guide of the development procedure, following are some of the features to be considered, before opting to build the social media app, you should consider:

  • Fewer Numbers of Steps
  • Personalized Treatment
  • Choose the correct network
  • User-Centric Content

What all it takes to craft a Social Media App?

Every app which is built on a strategically planned structure has to go through a few steps. These steps not just help the app to attain a wonderful and unique structure, but also let your users experience the never-before app platform. These steps, accumulated create a critical phase in creating a successful social media app, the steps are:

Build a strategy

A well-built strategy for your mobile app can help you to achieve your target more systematically. This step involves understanding the concept and its related strategies, followed by the market demand and its requirements, after analyzing the requirements, market competition, and target audience, a final strategy is built to cover the concept with a fabric of unique app strategy.

Mesmerizing app designing

This is another very significant step in the app development process, which decides the successful future of your mobile app. Designing the app involves sketching, wireframing, prototyping, and app screens.

Seamless app development

The social media app development process can be more successful if the development and design process runs together and are not rigid with a stagnant approach. Since the social media app is used by all age group people, so bringing innovation and creativity at every step of development and designing is a must. After prototyping of social media app, you need to develop servers, databases, and APIs.

Quality assurance at its best

The social media app is considered to be the most utilized app by the users daily, so it is necessary to leave no scope for error. You need to provide manual and automatic testing of every part of the program and their correct interaction in the program, so the built app would turn out to be a masterpiece.

Engaging metrics for Social Media Application

Developing and running a mobile app is a serious business and needs a lot more care and attention to survive on the scale of user engagement and user acquisition. Not a single user would continue using your app if they find it complex, boring, and not of their use. 

To achieve the goal of a successful social media app, you need to follow a set of metrics, which can analyze the off and on-demand of your user’s requirement to fit into the shoe of the most downloaded app on the app store. Some of the key metrics are mentioned below:

  • App Retention 
  • In-app Referrals
  • App Performance Analytics
  • App Ratings and Review Analytics
  • Targeted User

The social media app helps you to connect with your targeted customers more deeply and efficiently. It works as a two-way channel for your business.

You can echo your sales pitch on a social media platform!

Final thoughts

Further, it helps in reinforcing the healthy relationship with your customers.

To get a successful app solution for your business, it is highly recommended to reach out to the team of experts at Techugo. We take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs.

Reach us today to book FREE 30 min app consultation with us!

You can reach us at:


Skype: aks141

Skype: ankit.techugo

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