4 Jul 2017
Updated on May 9th, 2019



Ankit Singh

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Mobile App Marketing

When the app is developed the next challenge comes app marketing, it can easily be achieved if the correct set of app marketing is picked, but unfortunately many business owners and app developers do not believe in mobile app marketing, and plan to trust on their archaic methods, since they have a bundle of myths already imbibed within their thought process, which stop them from trying the new marketing strategies, so today we have brought some of the most common myths practiced by many app developers and business owners unknowingly, and stop them from experiencing the deserving success for their mobile apps. Just read ahead and debunk the myths associated with app marketing…

Why App Marketing Is Mandatory

A mobile app can never gain its recognition, if your users are not aware of it, this all can be maintained, if your mobile app reaches to your potential users through a mode they are comfortable in using and this can easily be achieved with app marketing. The app marketing is a vast subject and can be accomplished through many ways, but unfortunately, many people have a pool of myths with them, and they restrict themselves with the usage of different app marketing strategies. Below mentioned are some of the most common app marketing strategies myths which shun away the chances of absolute success for your mobile app. Let’s take a look….

  • Social Network Is Not Must


Many people have a myth associated with their thought process, that social media is only for the young generation and it has nothing to do with app marketing, but hold on you are absolutely wrong, social media platforms are not assigned to a particular age group but is open and used by all, and the worldwide access to social media platforms at all the time, make it a perfect reason to promote your mobile app through it. The most you will post the interesting facts about your mobile app, the more you will gain the deserving recognition.

  • I Don’t Need Analytics


I know, you know your customers better than anyone else, but it is a way too hard to know every need of your every customer, and judging the requirement of the entire group on the basis of the few, is absolutely wrong and not healthy for your mobile app. So DO NOT feel analytics are not for you, they are very much for you, so utilize these analytics to know what your customers want from your mobile app, since your customer’s requirements vary from one to another and changes time-to-time, so the analytics tool would help you with learning the exact from your customer’s end and manage and control your app features and functionalities on the basis of your user’s demands effortlessly.

  • SEO Is Not For Me


Many people are well-consumed with this fact that their own knowledge of advertising the product or services is sufficient and they do not require SEO keywords and tags since it is of no use. You are absolutely wrong if you are feeding on this thought because SEO works wonders for your mobile app, without an expert SEO services, you can never reach your targeted users, because the SEO recommended keywords and meta tags, always help you with reaching the targeted and potential customers based on research analysis to give you confirmed result and success.

  • Blogs Are Not Meant For me


I know it sounds crazy that blogs and other written material help you in abundance with app marketing, but it is true because the readers get to know about your mobile app. So don’t leave content marketing by thinking it to be an unnecessary feature in app marketing, but invest your energy in content marketing for your mobile app, describing its features and functionalities in a unique way. Just a few things you need to remember are, that your content should not be long and boring, but it should be crisp, engaging and not repetitive, do not write only blogs, but write articles, press release, short write-up, infographics and any other required material to describe your app and its functionalities to your potential users.

Indeed, these are some of the app marketing myths, and more are there, but I hope by debunking the above-mentioned myths from your marketing strategies, you would be able to carve a niche for your mobile app. You always need a top mobile app development company in UAE to integrate these app marketing strategies within your app development process, and at Techugo- a top mobile app development company in UAE, we pride ourselves of utilizing these app marketing strategies for our clients’ app projects. These strategies help our clients’ app projects to gain the recognition in their business domain while boosting their revenue further.

If you want to give your app concept a mobile app marketing, you must get in touch with Techugo, since we have developed the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. We are just a call away, just reach us at the earliest and trust me the discussion would help you gain a better insight of your mobile app requirement…we are waiting for your call….

You can reach us at:

Skype: aks141
Skype: ankit.techugo

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