20 Jul 2021
TrueFan- Harnessing India’s Unconditional Love For Bollywood Celebrities!
Techugo Pvt. Ltd.
A 3 hour long Bollywood movie embodies the rich Indian culture in a form that allows the audience to consume the dripping love in every possible way. During those 180 minutes, every single person in the theater escapes to a parallel universe to experience the drama, fights, love, sadness, betrayal, friendship, and passion with their favorite celebrities.
The industry successfully blends realism with fantasy, narrative with spectacle, music with dance, and dialog with emotion. The cinema mirrors society, but at the same time, it also reflects the values, desires, hope, and traditions in a way that leaves an imprint on the audience.
A charismatic approach that’s driven by spellbinding scenarios reflecting the deepest desires of every fan in a way that makes them want a taste.
A friendly peek?
A closer look, perhaps?
It is India’s profound love for Bollywood and the celebrities that tempts us to have a cherished connection. We long for Bollywood’s enchanting aesthetics and to experience the fascinating world in an intimate manner.
The willingness to harness the unconditional love for celebrities is the only reason that inspired the creation of an extraordinary ‘Celebrity-Fan Engagement Mobile App‘.
TrueFan- Bringing India’s Biggest Superstars Closer To Their Fans!
Truefan is a popular Celebrity-Fan Engagement Mobile App whose sole purpose is to bring India’s most extravagant Bollywood celebrities closer to their fans. In addition, the platform facilitates personalized interactions with users’ favorite Bollywood celebrities.
The startup aspires to accomplish the lifelong dreams of millions of hardcore Indian fans and gets them closer to their idols.
Let’s learn how the application came into existence!
TrueFan’s foundation is based on the country’s never-ending love for Bollywood celebrities. The application allows the users to get video calls and messages from actors like Hrithik Roshan, Kareena Kapoor, Ranveer Singh, and Tiger Shroff. In addition, users can enjoy entertaining filmy quizzes and win a once-in-a-lifetime opportunity to have a delightful chat with their favorite stars.
By providing a platform to communicate, TrueFan successfully bridges the everlasting gap between the fans and celebrities.
What Was Our Goal & How We Reached It?
We aimed to create a digital platform for celebrity-fan engagement. The initial part was to acknowledge the challenge in the entire development process. Then, our creators concentrated on enhancing the platform’s authenticity and developing a rich backend, as the majority of its functionalities were dependent on it.
Our developers took performance and scalability into consideration to deliver exquisite experiences to the user base. Their choice of programming language and framework was based on the goal of achieving technical superiority. Thus, we navigated a way to choose the tech stack without getting stuck with the overwhelming options.
It was necessary to create a user interface that streamlines the communication between fans and stars. This need inspired us to build a UI that prioritizes the interactions and complements the User Experience journey for everyone.
We designed the application to focus on glorifying the features and functionalities of the app. Furthermore, we eradicated the scope of any possible complication by fabricating the design process into four different parts; Idea, Research, Prototyping & Design.
Clients’ innovative ideas and their incorporation by Techugo Team delivered remarkable results which focused on bringing fans closer to their celebrities.
As a result of our collaborative efforts, the app was able to enhance the experiences of fans and stars.
These are just a few of the specifications, but there were many technicalities involved during the creation of this revolutionary app. If you wish to know more about it, then make sure you connect with our experts.
Now, the biggest question remains-
Were we able to help the TrueFan team with their idea?
Were we successful?
Well, let’s find out!
The Final Result- How Exactly The App Turned Out?
Our created application has now onboarded celebrities like Hrithik Roshan, Kareena Kapoor, Ranveer Singh, and more. It has 1 lakh+ verified users in just 6 months.
TrueFan has successfully raised a total of $4.3 million in a seed funding round from Ronnie Screwvala, media industry veteran & serial entrepreneur. The platform’s investor’s list also includes venture capital firms Mayfield India and Saama Capital.
The popularity of this celebrity-fan engagement platform is also inviting multiple high-profile partnerships. Chingari, India’s very own short-video sharing platform is now going to collaborate with Truefan for unique offerings for its user base.
With a 4.7-star rating, it has 1 Million+ downloads in just 6 months!
And, we all know that the craze is just getting started!
Create With Techugo!
TrueFan is just one of our creations. We have developed many top-ranking applications for acclaimed brands and emerging startups from various domains. Our #6StepSuccessStrategy and design-led engineering allows us to create delightful digital platforms that can help your business mark a global imprint.
We utilized our innovative DNA to help global brands get hold of their audiences’ attention. If you want a sneak peek, you can visit our social platform on LinkedIn, Instagram, Dribbble, Facebook and more! We are working to generate change and dedicatedly moving ahead to help the world witness the true potential of mobility.
Sounds like a team you want to work with?
Connect with us to share a figment of your imagination. We will handle the rest!
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