24 Feb 2020


A new Warner Bros movie has been released! Yippie!!!

The mere mention of a Hollywood flick opens doors of creative visualization in our minds, and when it comes to Warner Bros, then expectations are on different levels,

Since WB integrates the proven formula of creativity & innovation into their production.

Can you imagine a Hollywood flick getting renamed?

Well, it sounds nothing less than imagination, when the greatest creativity is shown in Hollywood, has to go through a title change, but it has happened.

Yes, you may not believe your ears, but this recently happened, with Warner Bros. movie, which got to be renamed and for better SEO ranking.

To help you solve this puzzle, we have brought this post here today…let’s grab a quick look…

Warner Bros. renamed the Harley Quinn movie for better SEO

Recently Warner Bros released a movie; Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn). The title went big to accentuate the movie and concept. However, the opening weekend turned out to be disappointing and that triggered the movie makers to think about what went wrong.

After analyzing the series of events, Warner Bros. realized that it was the title of the movie that didn’t help the movie to gain its deserving recognition. Since it was way too big for the movie and the audience couldn’t grasp it. 

On the other hand, from the technical view, the length of the title failed to capture the attention on the SEO ranking.

What’s the name now?

Well, after enough analysis, now the movie name has been changed from Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey

This has helped the movie makers to reach out to the audience with ease and on the other hand, the moviegoers are able to find tickets online with ease.

What does it depict?

The changing of a name might sound something normal and not so unusual to some out there, but what we forget, that it is not simple or easier, as it seems.

The name change is a reminder to every brand out there, suggesting that SEARCH plays an important role in brand marketing strategies, and to this game, every big, mid or small size brand fits into.

How the name change affected?

It is a mystery…NO it isn’t!

The SEO works largely on the search result and Google ranks those title, content, which are easy to be tracked. The title of the movie being lengthier didn’t capture the attention and couldn’t swell the movie tickets sale.

What you must take care of?

You must not forget that the business of branding is a tricky business, which cannot be won over, with simple tactics. 

A surprising fact suggests that more than half of searchers only click on brands they find within the search results.

Even in the case of Warner Bros, the search played the bigger role, wherein the film’s original title, that used a common phrase and hid the leading character’s name.

This largely failed the branding approach that could match the content intent.


Movies, books, websites, blogs or any other content that goes through the audience through online reach, must abide by the rules of branding and search engine options. Failing to which you can never gain the recognition, in this highly competitive world.

Last not the least, just keep watching this space for more engaging tech news and updates coming to your way all the way from Techugo.


Ankit Singh


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