19 Dec 2022

Why do you need a winning social media strategy?


Surbhi Bhatia

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social media app development company

Social media play an integral part in most people’s daily lives. Some use them to share stories, and others for fulfilling business goals. It seems like life is impossible without spending time online. We were intrigued by the possibility that a new software product could be a lucrative project, so we set out to learn how to build a successful strategy and how to create a social media app.

So, let’s get started?

Different social media apps

You probably think of social media apps when you hear them. Therefore, let’s take a look at the most popular social media platforms that invite user engagement, and what problems they try to solve.

1. Social networking apps

The first social network apps that come to mind are Facebook, Instagram, etc. These apps are designed to connect people and offer a platform for sharing thoughts and experiences. They have become marketing tools that can be used by both large and small businesses. Additionally, LinkedIn is also a social network app that nurtures business relationships.

2. Media sharing network

How do you create a social media application for sharing media? These social media networks allow active users to share all types of media, such as videos and photos. YouTube, Snapchat, TikTok, and other media-sharing channels allow users to create, upload, edit and curate their content and share it. These platforms allow all the potential users to create profiles and add information about themselves. They can also interact with other creators and comment on videos and photos. These platforms are now even more attractive to the public because users can now monetize their content via AdSense and special programs such as the YouTube Partner Program, sponsorships or donations, patronage, and other programs, like the YouTube Sponsor Program.

3. Social network review

These apps give social proof of products and services. They also allow people to search for information about companies without wasting their time. How do you create a social media platform for reviews? Yelp or TripAdvisor are great examples. These sites are allow you to leave reviews and ratings about restaurants, hotels, and beauty salons. If business owners read the reviews and use them to improve their businesses or enhance the user experience, these platforms can be a great resource. Companies can also use social media platforms to promote their brands and self-promotion.

4. Discussion forums and community

Despite the fact that discussion forums are losing popularity due to social networks, they remain relevant to many communities. How do you create a social platform for discussion and community? Reddit allows people to share their experiences, connect and discuss small topics. Quora, another forum that allows people to ask questions about virtually any topic, and receive answers from other users. It can sometimes be difficult to find a community through large platforms such as Facebook. Discussion forums allow for the creation of smaller communities with people who share common interests.

5. Content curation and bookmarking

How to create a social bookmarking app with additional features and a clear monetization strategy. Bookmarking sites allow users to organize their websites and resources by categorizing and tagging them. Users can save the best parts and discover content from others. Pinterest is also used to market businesses, blogs, YouTube channels, and other creative works.

6. Blog and publishing platforms

These platforms are not to be confused with content management systems (CMS) such as Wix or WordPress. Publishing and blogging platforms let users create profiles, share posts, and discuss various topics without the need to build a website or pay hosting fees. How do you build a social media platform for blogging and self-publishing? Medium and Tumblr allow people to post their thoughts on large platforms at any time. As a result, businesses have a great opportunity to share information about their products and company with millions of people.

7. Anonymous social networks

Anonymous social media sites allow users to share stories and ask questions without sharing their identities. These sites are particularly popular with teenagers, who often want to discuss controversial topics but don’t have the support of their families. How do you create an anonymous network app with a lucrative monetization strategy? Whisper is the most well-known app. It allows users to share their confessions with the public. The subscription model charges users a monthly fee.

8. Microblogging

Plurk and Twitter are the most well-known microblogging platforms. Users can post short entries of up to 280 characters. You are encouraged to comment, retweet, and join in the discussions. This feature is attractive to business owners who can use it to promote their products and/or services in a fun and engaging way. Users also love this method of blogging, as not everyone has the time or desire to maintain a blog website. It is much easier to post small entries, news, messages, and comments about current events on microblogging platforms.

Benefits of creating a social networking

You can create your own social network and reap many benefits. Reaching your community on your terms is only one of the many benefits.

These are six more:

1. Apps for social media that are customized allow for more personal relationships and interaction

It is a great idea to cut out the middleman. There are no restrictions or rules when you own the digital platform you use to interact with your community. You want to ensure that everyone who follows you sees what your thoughts are. You can reach your community quickly with your own social media app.

2. Gain a deeper understanding of your community

You are the one responsible for creating a social media platform. Because you are the one hosting the party, you should have all the information about your guests. You have the freedom to interact with your community at your own pace. Additionally, you can access all data regarding the people most interested in you and your activities. This is great news for social media marketing.

3. You can be more creative and innovative by creating your own safe space.

Traditional social media platforms can make it difficult for creatives to connect with a wide range of followers, fans, and subscribers. However, your creative vision does not have to be compromised if you have the ability to create and manage a social media platform.

You have complete control over your social media app. You don’t have to condense important sentiments into a limit of 280 characters. There is no standard, universal approach to design or functionality. You will have more control over the look and feel of your community space.

4. Monetization is easy with custom social networks

Many social media platforms do not allow you to sell products or services to your community. Digital marketplace options can be integrated into your social media platform by creating your own customized social media app. You can now do things like express and one-click purchasing.

5. Say goodbye to the end of your life

There are many creators and businesses that use social media networks. This means everyone is competing for attention and space. The algorithms used by social networks to determine which content should be shown are complex.

There are no complicated algorithms or news feed spaces to manage when you create your social media app. You and your audience are all that matters. You’ll reach everyone every time you post.

6. Get rid of all distractions

You can create your own successful product to keep you and your followers from the distractions of busy social media platforms. No ads, no ranting people about the latest news headlines or cat memes distracting your audience from your content.

You and your app users will be free from all distractions by creating yout own social network.

Social Media App Development Stages

Let’s take a look at how to create your online presence via social media like Instagram, step by step.

There are seven main stages.

  • Research & Analysis
  • Tech Requirements Specific Document
  • Prototyping;
  • Design
  • Development
  • Testing;
  • Launch;
  • Tech Support.

If you want to achieve the desired results, each step must be taken seriously. If you leave one step out, it can cause a break in the sequence and lead to inefficiency in subsequent actions. For example, without proper research and analysis, it is impossible to write the tech requirements specification document. The chances of obtaining a high-quality product are reduced if you don’t have information about your target market, competitors, and the markets.

Next comes prototyping, and then design. Specialists work on the visual aspect of a social media app and consider the interactions between them. Prototyping is a stage that helps to identify and eliminate inconsistencies prior to the development process.

The process of finding bugs in an app is called testing. This includes the Stabilization substage, which deals with bug fixing.

Professional tech support is required to ensure the app’s optimal performance once it has been launched. When the project evolves and new features are added, post-release support will be necessary.

Also Read : Techugo & Josh: Revolutionizing the Face of Social Media App Development

Why You Should Have a Social Media Strategy

This is the perfect time to answer the most common question: Why do we need a social media strategy? Social media marketing strategies are a plan that outlines how you will create and share content on social media platforms. It also enables you to engage with your audience. This strategy covers all aspects of the process from market research to creating content and evaluating your results.

You’ll struggle to achieve results without a strategy. It is unlikely that you will attract your audience to your website by simply posting links to blog posts. You won’t be able to tell if your social media efforts are paying off if you don’t have clear goals.

Let’s now look at some of the key benefits social media can bring to your engagement with your followers.

1. Expand Your Reach

You likely already know the popularity of social media. Social media is used by 59% of the world’s population as of July 2022. This is approximately 4.7 billion people, and it keeps growing!

Additionally, social media is used by the average person for over 2 hours every day.

These statistics are even more encouraging when you pay for ads on social media. Advertisements on Instagram and Youtube have a potential reach of 2.4 and 1.4 billion, respectively.

Social media is a great way to promote your business and get your content seen by new people. It’s up to you to select the right platform for your blog.

2. Increase Brand Awareness

Brand awareness simply refers to how familiar people are both with your brand and with your products or services. This is a step beyond just brand recognition as it measures how well the public can remember specific information about your company.

To retain customers and gain new leads, you need to increase your brand awareness. People will choose your company over other competitors if your products and services are the first to come up when they search for what they need.

Twitter offers many opportunities to build your brand and increase awareness. However, it is best to post across multiple networks. This will allow you to reach different demographics and increase your audience faster.

3. Online Authority

Consumers have so many options for information online, making it crucial to be an authority in your field.In addition, shoppers want to be confident they are buying quality products. Therefore, you can show your customers that you are knowledgeable and that you will provide the best value for money.

Your target audience will determine the best way to achieve this. LinkedIn, for example, commands a certain level of authority because it is a network of professionals that can be connected.

4. Boost Engagement

Engagement, loosely defined as any interaction between customers and your brand, can boost your business’s success in many ways. For example, engagement can increase brand awareness and loyalty as well as improve your online visibility.

Engaging with your brand through social media is a great way to get involved. It allows users to interact with your brand in a number of different ways, including:

  • Follow your accounts
  • Commenting on your posts
  • Re-post your content
  • “Liking” and “reacting” to your content
  • Use branded hashtags

5. Provide Customer Support

Your customers will have a positive experience using your products or services if you provide customer support. It is essential to build brand loyalty. Customer complaints and problems can be addressed quickly and efficiently to show that you value their business, and they will likely return to you for more.

There are many ways to offer customer service. However, social media allows people to quickly get in touch with you. For some, messaging or simply tagging the brand in a blog post may be easier than navigating your knowledge base, talking with a bot or tracking down your contact details and waiting for a reply.

Social media support can be a way to enhance your image in a number of ways. Customers can see your responsiveness and prompt service by publicly responding.

Amazon is well-known for its Twitter support account. It can quickly answer users’ questions by dedicating a whole profile to customers.

Also Read: How To Attain Success On Social Media Platform For Your Mobile App

Essential Features To Have When Creating a Social Media Application

After we have discussed the various options available for building your social media app you might be curious about what features to consider when creating an interest-based network.

These are the key points to remember:

Profile. Profile. Users can create a personal profile to include information such as name, address, photo, etc.

Posts. Users have the ability to post messages. In addition, users should be able share to information and news with others, as well as discuss topics with other members of the community.

Notifications. This is a way to notify people of any updates or items they’ve been “tagged in” for. Push Notifications are also available that allow people to update their phones on the go without needing to log into the app. Push notifications are an excellent way to keep your users engaged on social media or in your mobile app. You can use them to notify users about new content, updates or special offers. It’s important not to overdo it. Too many notifications can quickly become irritating and cause users to turn off the app. You should find a balance for your app, and then stick with it.

Search bar. This makes searching easier for groups, topics, and people.

Friending options. Users need to be able to send friend requests or follow others to view updates in their news feeds.

News Feed. It is the central area where users can view what’s going on in the lives and friends of people, groups, and individuals they follow. This feature is undoubtedly the most important of any social media platform. Therefore, it is essential that your app has a well-designed news feed. In addition, you should ensure that your content is relevant and timely, and that users can customize it to their preferences.

File uploads. Users can upload media, such as photos or videos.

Resource Library. This is a central area where you, as the platform owner, can store relevant content assets like videos and PDFs. You can then share them in the appropriate spaces.

Subgroups and groups. You can set up a group, but also subgroups. For example, if your network or community is focused on people who are passionate about photography, then you might want sub-groups that specialize in wildlife photography or event photography.

Moderation tools. The best thing about your own social media network is that you don’t have to worry about strangers trolling your Group, or trying to defame it. Moderation tools like shadow banning or editing comments on your social network are a great way of removing any harmful activity.

Livestreaming. People are more used to live streaming. A live streaming option is a must. Therefore, it is a great way for people to instantly connect and even do demos of products or exercise, such as product demonstrations.

Customization. You can customize the look and feel of your social media network to match your brand. Your domain name can be customized and changed to reflect your brand.

Security. Data Ownership and Management.

Analytics. You need access and analysis to track your users’ location, device type, engagement levels, and other data to ensure that you provide the best possible user experience.

Administration Access. This feature allows you, along with those you have assigned roles, to manage your site, block unreliable visitors, and perform other administrative functions.

Monetization. Are you looking to monetize your community or social network? When creating your social network, it is important to have options for monetizing this.

Need further assistance? Connect with us at Techugo- a leading app development company for more info!

Social Media App Trends

Every business owner has a responsibility to keep up with the latest trends. You must be aware of technology if your business relies on it. Popular social networks release new features every year that attract and engage more people.

Let’s take a look at the most recent developments in social media and see if they are affordable.

  • Video. Short videos, such as YouTube Shorts, have been especially popular these days. Videos that are less than one minute long are more likely to get viewed in its entirety. You can also stream live;
  • Ecommerce. Social media is a good option for sales. In the past few years, users have been actively using e-commerce apps to make purchases.
  • VR. Metaverses are worth your attention. This is a direction that media giants are trying to take and allows users to create new, amazing worlds.
  • Artificial Intelligence. These technologies include chatbots and in-app recommendations. They also improve searches, forecast marketing, better searches, and other data-centric services.

How to Market a Ready-to Use Solution

You can get various services free of charge in well-known app stores. Through monetization, developers get paid for their solutions.

There are many ways to make your product more profitable. Consider all the possibilities, but keep in mind that each one may not be right for you.

We can take a shortcut when it comes to social media apps and think about monetizing similar solutions like the following:

  • Paid subscriptions
  • Physical/virtual product sales;
  • Sponsorship paid or advertising
  • Notifications;
  • Events & activities that are paid


The market for social media apps is highly competitive but still very profitable and attractive to businesses. You will need to have a team of professionals in order to realize your social app ideas. Techugo, the top social media app development company, knows how to create a social media application that looks great, works well, and gains traction in the app store. Contact us to discuss your idea and begin working together on your project.

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