22 Dec 2015

Win Customers This Holiday Season With Your Mobile App

Mobile is climbing the digital marketing ladder harder and faster than ever; to leverage this augmenting mobile opportunity, as a marketer you need to be on your toes. Your pro-activeness can enhance your customer engagement and lead conversion through mobility and web application.

Research reports of many digital marketing firms have confirmed that mobile apps are defining the new paradigm of customer interaction. According to a report by Flurry, “Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day from 2 hrs and 38 minutes per day in March of 2013.” Also, almost 86% of the time spent using mobile devices is spent using one or the other mobile app by the user.

So, what are you waiting for? Even the Christmas is ‘round the corner now! Be prepared with your mobile and web app to take advantage of this holiday season to the fullest. Follow these 4 simple steps and be the winner for the rest of the holiday shopping season:

  1. Rope in Social Media

Leverage the hullaballoo of social media this holiday. Create attractive messages with a dash of Christmas charisma and treat your customers and potential with a perfectly-tailored Holiday-themed advertising.

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Social Media helps you target right audience, at the right time, at the right place. Platforms like Facebook, Twitter, Instagram, etc. can help you segregate your target as per their location, demography, and interest. You can then target your prospects here by displaying relevant ads while they are engaged with their social activity. And thus, get benefited when your viewers will share links of your products in their friends’ group or create wish lists/shopping lists to share with their friends later.


  1. Offer Significant Discounts

Nothing matches the joy of discounts for customers in holiday seasons. They not only expect significant discounts on holidays but also consider it to be a decisive factor during the holiday shopping decision-making process.

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If you want to retain your existing customers and attract new ones, offer them special deals that are not only relevant but also personalized, if possible.


  1. Push Notifications

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According to a research data of Marketing Land, Push Notifications drove 42% of all app opens in 2014 November, giving it an extra edge over the crowd of ads and messages. Leverage this x-factor of push notifications and stand out to attract your customers and prospects alike.


  1. Re-engagement/Re-targeting

The statistics of cart abandonment – close to 70%, is awful enough to drive you away from any online marketing. But, when you look at the brighter side, targeted email or notification immediately after cart abandonment results in 46% higher open rate than standard marketing efforts.

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So, exploit this opportunity for your benefit and convert your leads to sales for enhanced revenue; not only this holiday season, but also after this peak shopping season.


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