Senior Marketing Manager (6-8 years)

Description

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  • Energetic and intuitive marketing strategist with exceptional leadership and communication skills.
  • Proven ability to identify opportunities and deliver effective strategies to generate results.
  • Experienced in strategic marketing planning, branding, and product development.
  • Adept in online and traditional marketing, and highly skilled in visual communications
  • The Senior Marketing Manager is responsible for driving the success of Pursuant products, services & brand promise in the marketplace.
  • Skills
    • Articulate product and service offerings, key benefits and messages for use by sales and marketing
    • Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
    • Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
    • Drive campaign management for client acquisition programs across multiple channels
    • Create content for corporate marketing collateral, website/blog/social media, and other initiatives
    • Provide assistance on press releases, contributed articles, presentations, events, and conferences
    • Internal reporting and other duties as assigned
    Responsibilities
    This person will:
    • Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
    • Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
    • Develop and deliver appropriate field sales enablement tools
    • Develop, establish and maintain marketing strategies to meet organizational objectives.
    • Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
    • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

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