On December 17, Techugo’s Head of Consulting & Business Ops (Canada), Animesh Bharti, talked about how entrepreneurs and enterprises can create the next health tech unicorn. From discussing idea generation to technology-led healthcare renaissance, he provided actionable ways startups and marketers can grab this investment opportunity.

Synopsis of Webinar

The webinar started at the scheduled time at 11:00 AM (EST)/ 8:00 AM (PST)/ 8:00 PM (GMT+4)/ 09:30 PM (IST) on Thursday 17 December from Techugo Canada location. The webinar focused on mHealth and how it is offering a great scope of investment for startups and entrepreneurs. 

mHealth unraveling a myriad of investment opportunities

The year 2020 has taught us a lot in terms of handling our health through the means of digital mode. In this context, the coming year is going to be a very different place in the healthcare sector. Indeed, the demand for digital health innovations would remain in force, which will trigger the interest level of venture capitalists. As every business is facing new reality calls, the healthcare sector is also revising communication and business between patients and doctors. 

We have also included a link to a non-video version of the webinar.

Listen to the full webinar here:

As we are stepping into the new year, we should know that hospitals are going to be a very different place in 2021 than it has been up until now. We all would experience the increased usage of mobile devices and wireless technologies in patient health care.

Techugo wants you to pick the opportunity!

The Q1 of 2021 will be a groundbreaking year for the growth of the healthcare platform and is likely to expand at 41%, with total investment growing by twofold.

The explosive penetration of smartphones and smart devices in the healthcare system has triggered the usage of mHealth apps across the globe. As mHealth apps are simplifying technology for all.

The engaging medley of the mHealth sector and tech is revolutionizing hospitals and healthcare organizations across the geographies. And the impact is much visible on the global mHealth market stat, that predicts to surpass $289 billion by 2025.

Tech analysts have predicted 2021 another big year for venture capital investment in digital health. And the biggest reason behind this is the vast adoption of digital health, which was fueled by further during the COVID-19 time. 

Are you ready to boost your revenue funnel?

Investment in the mHealth is an ideal option, and when combined with diagnostic and immune status testing, mHealth technology is proven to be a valuable tool to help mitigate the next surge of COVID-19 cases. Now, more and more medical professionals are relying on technology to simplify healthcare practices such as research, monitoring, appointments, scheduling appointments, and much more. And with this growing popularity, it seems clear that demand for digital health innovations will be high, giving a more engaging platform to the investors to consider the digital landscape.

How Techugo can help you?

You must know that there are challenges in building the mHealth app solution. No, I didn’t mean to scare you but wanted to help you understand that what essentials you must pay attention to, before taking a plunge into digital healthcare solution. To create a healthcare app product, there is a deep-level analysis, research, and other technical possibilities that have to be taken into consideration. You cannot move ahead with a simple approach, but you need to get a 360-degree view of the mHealthcare domain. 

But no need to lose your heart, to make things easier for you, we at Techugo are here to help you jumpstart your endeavor in building a next-generation mHealthcare product.

Final thoughts

We understand the market for mHealth apps is still young and evolving, and a large number of stakeholders are embracing this new tech trend to flourish their revenue funnel. Hence, finding the right company to manage your mHealth app development is crucial.

At Techugo, we know the value of creating an app solution that improves patient healthcare, and our developed mHealth app solutions have driven quality care, patient engagement, and improved clinical outcomes for some of the biggest hospitals and healthcare organizations across the US, UAE, Canada, and India.

To know how Techugo can help you achieve your goal, schedule a call with us today and to grab what all opportunities are waiting for you to create the next biggest mHealth venture, don’t miss watching the full webinar video here!

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VR in the travel industry has a long passage to cover, but considering the digital evolution during the COVID-19 time, has made it clear that VR travel apps are going to capture a good share in the market.

For travel companies looking to generate more visits, there’s no better marketing material than a VR app!

In this post, we have brought you some facts that what it means to run a VR experience for your travel business in 2021.

VR and Tourism & Travel sector

Virtual Reality offers power to the tourism and travel sector, to engage and entice potential customers. Indeed, the charm it creates is much more than any expensive travel brochure, and it paves a way for the prospective travel customer to get indulged with a 3D interactive experience. Now, it is very much possible for the traveler to make a smart decision and walk through the streets of Turkey and explore Topkapi Palace, and check the beauty of the destination.

In simple words, Virtual Reality is one of the effective promotional and advertising tools, enabling travel brands to offer a 360-degree video tour of hotel and destination, to divert prospects into the booking window.

The travel and tourism sector has a bright future in the post-pandemic world, as people would be drawn towards traveling and experience new things. Here, Virtual Reality technology can provide an entirely new level of traveling experience to customers.

What you can explore with a VR app for your travel & tourism business?

Try before you buy

Well, this very concept is very popular in the eCommerce sector, but VR has made it possible for the travel and tourism sector as well. It allows potential customers to explore the destination first before making a booking. It further gives an option to the users to get engaged with an interactive map within the VR app, to pinpoint directions, routes, and places of interest to your customers. It also gives them an option, to showcase the hotel resort or tour, to engage users and book the room, and worth to mention but it clearly conveys a message to your users that your travel company is transparent and authentic.

Give values to travelers

With a Virtual Reality app, you offer a unique experience to your users, that leads them to an immersive journey, facilitating a platform, where they can view the location, hotel room, where they can also take a walkthrough. Further, it also triggers users to make a direct booking on the hotel. It would be astonishing to know that it creates storytelling for users to visit the places with a new interest level. It goes without saying but this leaves travel companies with an ultimate marketing tool to grab the vast attention of the masses.

Kill boredom with VR technology

What can be worse than waiting in the airport lounge, or if due to COVID-19 there is a delay in the flight due to safety procedure for an unspecified number of hours. Yeah, that is the worst time for anyone out there, and this boredom strangulates all the excitement packed in the bags and brings annoyance at its best. Well, not anymore, with a VR app, travelers get the option to get a VR tour of the destination or vacation spots and re-establish lost charm back into the travel plan.

Is COVID-19 the right time to invest in a VR app?

Surprisingly, there is no better time than now to include a VR app in your tourism business. As everyone’s movement is highly restricted and the desire to visit a new destination to unwind, is on everyone’s bucket list at the moment. VR aims to transport travelers mentally to a different location, immersing them all but physically in that world. As the travel industry gets back on its feet once again, embracing VR is the best possible business practice to proceed ahead with. It leads travelers to get a 3D tour before touching down or land at a sight. In the pandemic, when there is a constant fear of invaded by a deadly virus, this technology can bring tourists a 3D tour of their location much before arriving at the destination. And worth to mention, it is highly different from mere pictures, and gives travelers to get immersed into the city before even setting foot in town.

How Techugo can help you?

At Techugo, we hold the expertise of crafting a variety of custom-built VR, AR, and 3D visualization experiences for the travel and tourism industry. We have already assisted some of the biggest travel and tourism brands across the world with a VR app experience.

Schedule a call with us to know more! 

We can help you transform the way your customers engage with your brand and their selected destinations.

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Techugo started its journey when 3 passionate tech-preneurs decided that the world needed a high quality mobile app development company. We started with the objective of offering the best solutions to the needs of our clients and have been successful in maintaining a high client retention ratio. Also, we are one of the leading Mobile App Development Companies. This stays true to the fact that we are proficient in learning about the clients’ needs and providing the solution that will take their business to the next level.

Since 2015, at Techugo, we have added more than 150 people to our team, becoming one of the premier IT solutions providers in the industry. The apps developed by our team have raised more than $64 million in funding. We have had the pleasure of working with a large client list spread across a wide range of industry verticals over this period of 5 years. We are also a renowned automotive application development company and it has been recognized by one of the popular research and review platforms of IT service providers, Topdevelopers.co.  Putting a smile on the faces of our clients is the driving force behind our success. 

A brief case study to highlight

Sterkla is an app that promises to put a world of coaches into your pocket. Sterkla came to us with a simple request, “to make an app that helps its users in connecting with the coaches located all over the world in a hassle free manner.”

Our team analyzed the requirements of Sterkla’s customers and built an app with a smooth and functional UI. (You can watch the delight on the customer’s face in the video review provided by client) 

The app got more than 3,000 downloads within one week of its launch.  Our portfolio overflows with such success stories, as at Techugo, we always strive to do work that we are proud of. 

By visiting Techugo’s profile on TopDevelopers.co, you will find video reviews of our satisfied clients, our focus areas, service specialty, industry specialty, and more detailed information that will help our potential clients understand why we are an efficient partner to commence your project with.

Who is TopDevelopers.co?

TopDevelopers.co is a B2B directory services provider of IT companies. The firm is engaged in the business of ranking IT companies according to their expertise level. This expertise level is determined by the analysts working at TopDevelopers.co after rigorous analysis of the company’s proficiency on various performance parameters. The list of top-performing companies in various genres prepared by TopDevelopers.co proves to be handy in selecting the perfect IT partner for any project.

“No matter the size of your enterprise, technology has both tangible and intangible benefits that will help you make money and produce the results your customers demand.” – Ankit Singh- Founder & COO

What more you should know about Techugo?

Techugo started its journey with one aim; to let technology surpass innovation. We never thought of a conventional approach to making an app, but our focus has always remained intact with creating a product that is useful and interactive for the users. We don’t look forward to integrating technology into a business model, but we think for the ways to let technology ease down the user-journey so your end-user can access the app at their fingertips. 

We started as a tech-startup with a determination to mark a change in the technology world, as we wanted to break that stereotyped approach of technology-infused app, that was used once and then forgotten. We wanted to make a breakthrough in the tech world, where users get the simple yet effective app product and can be accessed by anyone with ease. 

Our dedication and hard work got the result, and today we have crafted a revolutionary agricultural app for Fortune 200 company Dhanuka, which is serving 10 M Indian farmers and helping them to remove challenges faced in the agricultural field, via app technology. Our approach is different from our competitors, as we focus on quality than on quantity, and this gives us enough space to try our hands at different technologies and transform them into a useful product for users.

The post Techugo Declared As A Top Automotive Application Development Company Of 2020! appeared first on .

Oops it is my rent payment date, is there a way to pay my rent online?

The vicious threat of pandemic has forced all of us to do things a bit differently. Now working from home, ordering food/water, getting on video calls with loved ones, spending time in streaming series, and paying rent with online payment app is the new NORMAL.

No doubt, Coronavirus has brought innovation with a twist on our tables, where accessing services through digital mode is no more a DIFFERENT aspect.Let’s find out the options digital payment apps have brought for the tenants and landlords amid pandemic.

COVID-19 has encouraged digital revolution

The destruction caused by a pandemic is unimaginable, it has affected mankind, economy, community, and whatnot. But humanity cannot be defeated by this virus, and to help the global economy, mobile app technology is making a difference.

The COVID-19 crisis has accelerated the digital shift for every business and helping them to survive with flying colors. Here, money transactions have also got a lift from digitalization. And apps, have made it possible for everyone around us to process payments seamlessly.

The basic financial services are now digital, and paving a way for every company to transform into a FinTech venture. In this run, a Kuwaiti based PropTech startup is creating a stir in the UAE and Kuwait market, with Paying rent online with Ajar.

Are you curious to know more about it, and want to know how is it creating a difference in the real estate industry?

Then we recommend you to scroll down this post further, and unleash the magic yourself…

A word about Ajar

Calling Ajar one of the best online rent payments app in Kuwait, will not be wrong. To start with, you must know that Ajar word is derived from the Arabic word for rent, and it is a PropTech startup founded in 2016. It was functioning efficiently in Kuwait, before making heads turn in the UAE. However, during COVID-19, this very platform has gained ultimate success, as it is easing down the woes of paying monthly rents. This very app platform is founded by Shaheen Al Khudhari, who was born and raised in Kuwait. He always yearned to bring something extraordinary to people’s lives,and after multiple other ventures, Ajar came into the picture.

How does Ajar help tenant and landlords?

Most of the tenants have to commute every month to deposit the rent, in their landlord’s accounts, and that consumes a bigger chunk of their lives. In Kuwait, tenants face the brunt of paying in cash to the landlords, and the process of rent collection becomes a tedious journey.

This is where Ajar steps in and offers a simpler solution for paying rent and managing properties online. To be précised, since launch Ajar has expanded its wings, and facilitates rent payments to over 10 percent of Kuwait’s rental market.In the future, Al Khudhari has a plan to expand the app platform to Saudi Arabia and Egypt as well.

On being asked, that Ajar is launched in both UAE and Kuwait, Al Khudhari stated, “Both Kuwait and the UAE have a growing population of young, tech-savvy renters and a large real estate market that suffers from outdated practices and poor infrastructure. Locals in both countries are used to doing everything online – from ordering food to ordering a cab or cleaning service, so why not take their rent payments and home management online, too?” Al Khudhari said.

It is nothing new to be mentioned but the UAE market has got an appetite for innovation and with an app, this thirst gets quenched further.

How does Ajar work?

Ajar is an online rent solution with two portals; for landlord and tenant. It helps both parties to facilitate their day-to-day tasks and calculations.

“Our SaaS gives landlords the ability to automate their collection, monitor their ROI, gain insights about their properties, and take action based on data,” Al Khudhari said. With Ajar tenants get the freedom to pay rent online and get discounts and rewards.

How Ajar is turning into a lifeline for tenants amid COVID-19?

Surprisingly, Ajar has witnessed a 115 % spike in the number of new units added in March. With the help of Ajar, tenants are getting a safe, contactless payment alternative to cash, POS, and cheques. And the constant government guidelines to avoid physical payment has also got an alternative with Ajar.

“In Kuwait, our credit card payment option was a lifeline for tenants who still had to pay their full rent but were struggling financially. With banks announcing the postponement of all credit card installments for a minimum of 6 months, tenants who suffered cash shortages from lay-offs could at least continue to pay rent for their homes,” Al Khudhari stated.

Epilogue

Indeed, there would be more online payment apps in UAE, and payment shall see its future through technology only. Also, the future of the real-estate industry shall bloom with the integration of technology. At Techugo, we will ensure to keep app technology to be a part of your business and its offered services. Get in touch with us to find more ways to make your business technology strong with mobile apps.

We are here to help you, please do fill out the form below for a no-obligation strategy call.

We will elongate your sales funnel with an engaging solution for the online payment app in UAE.

Give us a call today!

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Do you know what it predicts further?

Yes, you thought of, very accurately, and that is the raising the competition bar, which is suffocating the bottlenecks of the existing apps, and it would be worsening the situation further, as every business and services across the world, are adopting the mobile apps at a frequent rate.

This condition leads to a more horrific situation, wherein an app needs to make every bit of efforts to help the help afloat seamlessly and survive the odds of competition.

In this run, every business owner picks the right marketing strategy to fulfill the requirement puzzle, and within this limit, many app builders in UK, recommend the most successful marketing strategies, and out of all one of the most cherishing marketing practice, picked by the successful apps.

Are you wondering what am I referring to?

I am referring to Quora…many of us know Quora as a simple Ques & Ans forum, wherein different users coming from different walks of life, reply to the questions, and that’s it.

But you would be surprised to know that Quora has much more efficiency, then it reflects, and can help your mobile app, to gain recognition among its targeted audience base.

Are you astonished to know this fact???

I know you must be, and just like you, I too was, when I first heard about Quora as an efficient marketing channel for your business mobile app.

In order to take benefit from Quora, there are few steps to be taken into consideration for an effective marketing plan to come into existence. Needless to say, Quora is a low-cost way to increase the mobile app installs and build app brand awareness, thus getting on Quora for an effective marketing strategy, is the best option…

With this article, you can further identify the best possible ways through which you can optimize the Quora for your app marketing plan. Let’s read further.

Step #1

Identify And Select The Relevant Quora Topics For Your App

Quora gradually has turned into a wealthy question bank for the users, who love to utilize the Quora services and pick the most relevant strategies out of them to help them further.

No prize for guessing, but Quora is the platform, though can encourage the users to trust your brand and download your app.

However, to make this happen, you are required to find relevant topics, fitting the requirement basket of your mobile app.

Don’t pick the questions with a random approach, rather do your set of research and then pick the question.

For instance, if your app is in the genre of cab booking, then search the topics which are relevant to your app, here you can include the right set of keywords to help your answer get identified.

Step # 2

Pick The Questions Smartly

Indeed on Quora, there are many answers and many questions as well, however, this number of questions would decide the user engagement to a large extent, where the users get to read your answer only when it is easy to be recognized.

If you want your answers not to get lost, then you must focus on the questions, which have received less number of answers.

It can easily be done in fewer steps, you only need to find a relevant topic, complimenting your offered services and simply navigate to its main page and click on the “most viewed writers” tab.

If you find that there are significantly more people following the specific question than the answer, then this is where you need to nail the deal. You would be surprised to know that an answer which is followed by many, gives you an edge.

On answering such question, an in-app and email notification is sent to all the followers, which boosts the views and upvotes, consequently leading to better visibility rate for your mobile app.

Step #4

Plan Your Quora Answer

I know it might sound little funny to you, because you may think that you always plan your answer, but here you are wrong.

When you will look closely at some of the answers shared on Quora, some are well-written and some hardly entice you, this largely happens due to the random approach picked for the answer planning.

You need to be ensured that you are actually writing in the right flow and able to answer the question, which is asked, it must not be that you are diverting from the topic and only forcing the sales pitch within your answer.

At the same time, you also need to consider the length of the answer and must check whether the answer is too short, has no real-time information, confused solution or speaks of off-track information.

If by mistake your answer too, has same attributes, then sorry to say, even if you are answering 100s of questions in a day, yet, it would bring no result, but would rather harm your business image, as there are chances Quora might put your answer in spam list or would remove your answer.

Thus, let your mobile app marketing go hand-in-hand with a well-formatted answer, where there are numbered points along with the other essentials to garner users’ attention.

Step #5

Be A Smart Writer

At times indeed, answering on Quora, sounds boring and dull at a stretch, thus you need not be a part of this daunting task, rather you can be a smart writer and yet be creative, by repurposing your existing blog/article content and transform them into easy-to-consume answers on Quora.

On Quora, many questions are similar but asked in a different way, so if you see something is there which is somehow the same already answered or mentioned about in your last post, then simply copy the link of the same content and give an introduction to your answer, this will help you to proceed with the cross-marketing efforts.

Rest assured it would not be duplicate content as well, as it is just a reference from a link.

Quora Do’s

• Always initiate the answer as if it’s a blog post, which triggers the user-interaction fully
• Include a series of formatting options and help the answer to stand out
• Let there be a video snippet to increase the user engagement
• CTA must be mentioned at the right place

Quora Dont’s

• Don’t add high-end vocab or too many technical terms, which readers cant understand
• Don’t write a thesis-sized answer, keep it succinct and meaningful
• Don’t overdo the app link pasting
• Don’t forget that your brand is represented by the Quora

These are some of the steps if followed accurately, can help your mobile app to get recognized by a relevant audience base through Quora.

Remember, a team of efficient app marketer can help your mobile app to attain the efficient marketing strategies through different means, henceforth you need to plan accordingly to drive the massive app downloads and user engagement for your mobile app.

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Yet technology can do little if an individual lacks access to basic amenities, which comprises of two-times food, sanitation, unemployment, education and many more. As a mobile app development company, it seems an out-of-the-question concept, to bring a change and improve the lives around the world of those, who actually need the basic necessities to start with.

However, at Techugo, transmuting the lives of millions through technology has never been a single agenda, but we have always looked for the ways consistently to solve issues faced by the under-privileged section of our society, where managing the food for one time is a task, and this serves many exploitation physically and mentally, faced by the kids even.

Thus, it is highly significant to create a platform, through which kids from such section can earn their own money, through skills and not the exploitation.

We look for the opportunities to ultimately build bridges to new possibilities for our generation and create a sub-path for others to follow.

To support our efforts, we decided to bring a smile on the faces of kids from Noida Deaf Society, where we gifted them some stationary items, books, clothes and toys, on this Christmas Eve.

We as a team decided to eliminate the conventional approach of celebration and decided to help the ones, who actually need our support and make their Christmas bright.

Noida Deaf Society is a not-for-profit organization, with Head Office in Noida (India), working for the upliftment and empowerment of Speech and Hearing Impaired (SHI) Children and Youth through quality education and job-aligned vocational trainings across the country.

Looking ahead over the upcoming years, Techugo has set a goal of supporting these children and their education- aiming towards a sustainable growth, but we need the support of philanthropists around the world, so our goal can be met.

But considering the incredible complexity of the issues a specific segment of society is facing today, it clears out the air, that any government, company, educational institution, nonprofit or individual working in isolation cannot address these challenges alone.

We all must work together to partner, creating local, regional, or national strategies and take advantage of the opportunities we together can provide to them. Henceforth, it will help to solve the world’s biggest problems, letting our young generation around the world to lead the way and carry forward this legacy.

We urge the IT leaders to come forward to work together and help the underprivileged ones to take advantage of the full potential of available resources to build a secured future for them.

It is this commitment that has led us to build strategy, interwoven in our work methodology to focus on mobilizing the necessities- deprived section and end the bugs, which are poisoning our society to a larger extent.

Techugo team invites support from every company, individual to come forward and participate in the CSR initiative and help our planet turn into a blessing, by bridging the gap between hope and possibility.

You can reach us at: henna@techugo.com
Skype: henna_techugo

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The number of Startups getting flunked is increasing and such failures make anyone feel highly uncomfortable to give a try to a startup.

I am assured, just like me, many young talents, with a superb idea, just curb down their dreams, thinking about the failures, but are we really doing justice to ourselves?

We all know it is a tough journey and includes many roadblocks. However after searching for some motivation to stay strong with my idea, I came across a blog (How A Fitness App Raised $1.5 M Before Its Official Launch), and brought my faith on getting this idea materialized.

In this post, it was clearly mentioned that how an app development company helped the startup venture to get funding before the app launch, which indeed sounded promising and I decided to reach the writer and luckily after few sheer struggles of arranging a face-time meeting, I got connected with COO of Techugo- Ankit Singh.

The conversation was really knowledge-enhancing and the comfort created by the speaker made me understand that how this company which is a startup on its own, could mark the exceptional progress in its niche in mere 3 years and helped various startups to get the funding through their business marketing ideas.

Thus, I decided to talk ahead with Techugo and tried to grasp the number of blunders which can kill the startup much before it does its first ever somersault of success.

So the excerpts from the discussion are here …

“NO certainly NOT…since a handful failed in their initiatives, does not speak the spectrum of possibilities, rather we must strive for a better future and growth and must look for the success stories of successful entrepreneurs.”

This was the very first quote from Ankit Singh, who continued it by saying, that there are many examples in the world which cite the significance of true success which can be attained through hardship, dedication, and proper planning and most importantly, we need to be more cautious and careful while making the right decisions for the health of our startups.

To help you understand in a sequence, I have complied the tricks and tips from him, in this post…let’s begin to understand the most basic reasons causing failure of Startup business…

Blunder#1

Assuming Your Concept Is Different

There is a revolution going on at the current time!

This allows the maximum people running or planning to run a startup, where they all have a common belief that their idea is unique and once started the money will start to shower from the sky.

However, this approach and thought process is absolutely wrong, because it takes you further caged in a shell, where your users can never reach you.

Your concept whatever it is should be well-defined to give a reason to your users to utilize it, so their needs can be met. If you fail to resolve the user’s requirements through your startup platform, then it can never reach the success, so ensure your idea is different from others and do your required set of research and planning before proceeding further.

Blunder #2

Staying Aggressive Than Positive

Yes, it does happen and you cannot deny from this fact, that when success hits the door, confidence rises, and when confidence rises, it shoots the arrow to over-confidence and unknowingly it presses the arrogance button.

Indeed, confidence leads to success and can help you turn into a real game chaser than a gambler since risk gives lessons, but on the other hand, arrogance curbs your innovation and understanding, which leads to epic failure.

Accept criticism and don’t be defensive, it will only bring the best out of you, and would lead you to do better in your business domain.

Blunder#3

Picking Wrong Resources

To grow is the evident dream of any startup, and to grow in numbers you need a good team to work along with.

Many startups due to their lack of experience, recruit wrong professionals for their work, they forget that for a start-up every employee comes with a cost and if employees are unable to justify their salary through their work, then it is a loss for the company.

Try to hire people who are good and have expertise in more than one thing, don’t look for what they know, but what they are willing to learn, this approach helps your company also to grow along with, because such employees always have a passion and burning desire to learn and explore more, in their zealous act they would find no boundaries to hone their existing talents and skills, benefitting your company at a larger extent.

Blunder # 4

Money Is The Only Expected Outcome

When you have a passion for something, you automatically give your best and it drives you to success, in terms of brand recognition and financial growth, so start a startup with that idea, where your heart lies not mind, since if you pick a startup idea just to earn money, you can never bring innovation, creativity and your product would face the redundancy after a small gulp of success.

A startup idea with passion and dedication infused together, always look for the ways to make the company grow more and reach the customers more efficiently, but a startup idea with money behind, always curb its existence, due to  no passion and dedication invested in the startup concept, so start with a concept where your passion can do full justice.

Several startups start and die their infancy death due to the presence of some of the above-mentioned factors and unfortunately are some of the top and trending reasons why startups fail.

Also, apart from that the Mantra I received for the day was; “I have learnt from my experience, that you should never let the success to rule you, once you allow it, the real essence of your identity reflecting through your start-up vanishes and give a very weird and alienated experience for your users, who fail to connect with your startup and abandon it as a consequence, leading to startup failure.”

Indeed, this information helped me in abundance and I found it quite useful. I truly hope that one day very soon, I will be a successful entrepreneur and will be wiring a blog about my elevator story with you all soon…

With my sincere Thanks to Mr. Ankit Singh, I bid adieu to all the future and existing successful entrepreneurs and my lovely readers….Remain glued to this space for more interesting stories coming your way…

However, share your experience to pep-up the motivation to be built around the startups, which would encourage others as well to give a try to their dream.

The post Blunders That Provoke Startup Failure appeared first on .

This statement indeed fits the bill very well today, wherein marketing rules the business strategy for every domain and blogs, which is a very much part of the content marketing, and is leading the game of every business across the globe.

How many times as a blogger, you wrote, invested your passion entire day and at the end, you reduced to sobs, while knowing that your blog is not receiving the attention, you were expecting from it. Many bloggers do write and gain attention, but many bloggers write, but their blogs remain on the 3rd and the 4th page of Google search result and despite having enough weightage, these bloggers are never able to garner the attention of targeted audience on their respective blogs.

It is indeed heart crushing fact, but it does happen on daily basis, and we all go through this, but what are the measures to overcome this issue? What are the ways to increase the Blog traffic?

The only aspect which keeps on troubling you constantly as a blogger, that what lacks in my writing? Am I writing too much out of the context? What am I missing out on largely in my content quality? But looking at the content, when you find the content is quality enriched, then why there is no considerable blog traffic occurring? if this issue you too are dealing with then reading ahead would certainly be a beneficial aspect for you. 

Be A Regular Writer

Gone are the days, when writing a blog once in a week, could save you from the dreadful situation of losing the blog traffic, so in order to get over this issue, you need to write more often than before, this would help your blog to get its audience through the solution-offering blog.  Also the moment you increase the number of blogs, ultimately your content is recognized by Google, helping you increase the visibility chances further.

Share More Frequently

When a blog is posted, it is often strategized with a plan to post once and then forget, but eventually you don’t need to sleep on your blog after posting it once on the different media channels, rather post and share more than once. Albeit, many marketers consider this factor full of arguments, but you don’t need to fall for this confusion trap, believe me it does really help your content to get visible, and update your audience with the essential information required by them. 

Don’t Miss The Tags

A blog becomes highly recognizable due to its quality of content, the solution it provides and the tags it consists of. YES, I said tags, it might seem a useless activity to you, but you need to understand, these tags, can help your blog to be highlighted and noticed by the average reader, who is looking for the required information, through tags. Don’t miss on the tags, rather search for the pertinent tags, which can be posted along with the blog post. It not just helps the users to find your blog post, but also the search engines take a worthy clue from it. 

Infuse Keywords

The very first time I heard of the keyword, I found it little finicky and could not relate to it, but sooner I realized, what is the real worth of the keywords, when I searched more about it deeply. A keyword is something, which makes your targeted audience to locate your blog effortlessly, so you need to understand that the accurate keywords must be inserted within the blog and should not be over-used though, so make it a practice to garner the view from the targeted audience through the right set of keywords as a part of your writing. 

Integrate SEO

SEO- search engine optimization is a serious job, and you cannot take it for granted at any cost. When a piece of writing in the form of blog/article/small write-up or any other ways is shared on the internet, this writing has to be optimized for the SEO to be found further by the search engines. SEO lets you control the correct dosage and the number of targeted keywords to be inserted in the blog, so the wrong usage would not lead to blog rejection from the Google. So integrate SEO to boost the targeted audience on your blog page. 

Work On Aesthetic appeal

A blog is a mere piece of writing, which only a number of readers would prefer to read ahead, but adding a hue of colors and images- depicting the analytical view, would help your blog to be liked and appreciated further by the readers in abundance. It is shocking but a fact that many readers feel bound to open your blog, depending on the images shown in the banner.

Forums Always Work

There are various portal offering the forum chats, herein you can always share a link to your blog, and write a few attractive words about it, increasing the chances of getting clicked and liked by a huge number of readers, who would turn into your loyal readers.

Indeed the good content is irreplaceable, but to make the good content to be noticed, you need certain strategies, which would only help you to increase the blog traffic and of course a curve line on your face.

On the other hand if you are considering to give a shot to Content Marketing+ SEO services, then suggesting a sordid option to you, would be an absolute NO from my end, so I have brought a trusted mobile app development company in India- Techugo for you, which not just caters the mobile app development services but the digital marketing services to the clients across the globe.

With Techugo- top mobile app development company , you can expand your business with a mobile app, and can also opt for the digital marketing to boost your sales chart. To know more about Techugo, you can visit https://www.techugo.com/ or you can get in touch with the Techugo team at:

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Is it not convincing enough? It’s but obvious for an entrepreneur to avoid the risk factors with the new venture, unless the marketing initiative is fool proof and required highly at the current time. So if you also find a mobile app platform a not so convincing idea for your brand promotion, then you must read ahead, without losing any further wing in the battle….here we go, let’s read…

• Visibility 

The most significant aspect required for your business at the initial stage is to remain visible to its prospective customers, but do you think is it easy to be achieved with a brick and mortar platform, of course not, because with every brick and mortar destination you need to follow certain protocols attached to it, but you always need a platform which is available and visible to your customers, 24/7 without a fail, so mobile app is the best solution for your requirement, where your customers would look at your brand logo and app icon whenever they will scroll down on their mobile phone.

• Accessibility 

For any business domain, whether an established brand or a small business, to remain accessible to its clients is the top most priority. Although it is not possible for your offline business, but is very much possible with a mobile app platform, which lets your business remain available to your users across the globe, with high accessibility and no risk involved of time and zone barrier.

• Brand Recognition 

When a small business takes an entry into its respective domain, it gets a little challenging for it to get its name and identity get recognized, since competition is way too higher and sustain and beat the competition are two different aspects, and generally in order to sustain the competition, brands miss to beat the competition. To beat the competition one needs to come above all hurdles of competition and must be users’ favorite brand, which can only be achieved easily with a mobile app platform, because your app icon available on your user’s mobile screen will spread the brand awareness and people will recognize your product/services to buy and get noticed in the respective business market.

• An Edge Over Your Competitors 

Usually, business owners from established brands opt for the mobile app, and small-business owners don’t follow the mobile app trend more frequently, so if you would pick a mobile app solution for your small business then it will give you an edge over your competitors.

Build A Connection 

There is a chaos of different marketing strategies in the market and users get confused and feel desolate in the hub of roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing, this all collectively make you lose your user base, since they can’t feel related to your services with these aspects only. So in order to develop a sincere connection with your customers, a mobile app can come handy and can help you to stay close to your users and listen to their requirements efficiently.

• Business Promotion 

Your business can have high-potential, but due to the lack of a right set of promotion, it may be lacking a deserving and wider user base, as a small-business owner, you need a tool to promote your small business aloud and must grab a deserving recognition for it. This is not impossible, but tough, due to the number of existing businesses in your domain, so a right business promotion tool can work wonders for you, and that is a mobile app platform, where your users can get a massive information about your product and services with a mere touch on their Smartphone. With push-notification, you can keep your users updated about any upcoming services.

• Easily Money Transaction 

People walk and roam in the markets and end up doing the window-shopping since they don’t get much to see from outside and go for something which suits their taste buds. With a mobile app, your every product and service has detailed description, which can lure the users to go ahead and buy the services. The easy payment gateway integration helps you to grab maximum purchase, since your mobile app creates a window for your users, where they can hop in, pick the service and pay in a fraction of seconds. This ultimately helps you to have a larger user base, who wants to pay and try your services with your mobile app.

• Location Based 

Many times it happens that we are out and suddenly get a message on our phone about any particular offer/ discount in our vicinity, which helps us instantly to make our decision. This is very much possible with a mobile app, where a location based notification lets your users to pick your services instantly.

A mobile app acts a two-way communication channel between a customer and business. A small business can go bigger and huge with a mobile app platform and encourage customer loyalty. So if you are thinking to get a mobile app for your small business, then no need to over-think anymore, with the above-mentioned benefits you can easily calculate the number of blessings to be bestowed upon your business through a mobile app. A mobile app will not just help you to get the exposure but also reach out to more and more number of potential users for your business vertical.

If you have got a small-business and planning to make it go bigger, then you must come to Techugo- a top mobile app development company in UAE, we have helped various brands and small businesses to get their niche through our developed mobile apps. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

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Mobile App & Your Business

It would be worthless to mention the need of mobile app for your business, yet if there are some users who need a fast brush-up,  then lemme elaborate: with a mobile app you open the doors of never ending success for your product, your product and service remains visible 24/7 to your users , has better accessibility with no zone and time barriers, earn from your mobile app platform, create a brand recognition, improve customer engagement and many more reasons are there, which are so prevailing to make you opt for the mobile app for your business instantly, but after getting a mobile app the next big issue arises in front of you is to market your mobile app. The app marketing is a vast subject and needs to be catered efficaciously to nail the deal.

Why App Marketing

Yes, this is the most common question asked by the clients, where they feel if the mobile app is way too good, then people would attract to it, but this is what they mistake, even if your mobile app is unique, its app concept is different, yet you need a platform where you can translate the beauty of your mobile app and escalate it seamlessly to your potential customers. The reason behind is the users; who are too much engrossed with their daily routine, that they don’t get enough time to explore any new and upcoming mobile app on the store, so you need to shout aloud to your users to reach them with a sweet note of your mobile app arrival. Confused how to do it? Let’s commence the journey….

• Social Media

It is wonderful to know that social media channels are the robust marketing tools, which are free, accessible and the best part is they reach the maximum audience in no time, so you need to talk about your mobile app on every possible social media channel, which are available on the internet till date, this will zero down the chances of your app being ignored from your potential user base.

• Content

Yes, content is the leading app marketing tool, which allows you to reach your potential and targeted user base, without any flaw. Indulge in the blog, article, press release, infographic, ppt and small updates related to your mobile app and get them posted on every social media channel so the readers get to know about your mobile app and its functionalities in their desired mode of reading. Do not make the content sound so technical; add some personalized effect on every blog, so your every potential user can smell the freshness of the content.

• App Teaser Video

A mobile app is highly crucial for the businesses and unless your users will find that how this app is going to serve the purpose, they would never pick it, so in order to show the significance of your mobile app, get the teaser video for your mobile app, showing its functionalities and features in a unique way. Ensure your mobile app first teaser does not cross the limit of 15 second and is very engaging.

• App Description

That small description showing just below your mobile app screens in the app store is your app description, which users read to grab more information about the app. Here do not write what features your mobile app has, but mention what purpose your mobile app serves. This will help you to get attention from your users enormously.

• App Screens

App screens should not be plain Jane but must speak the functionality of your mobile app at large. When your users will notice the app screens, they will be enticed to download your mobile app.

• Feedback

Many business owners create a great mobile app, promote it well, but miss one of the most important factors that is listening to user’s feedback. When your user is unhappy or distressed due to some problem in your mobile app’s feature and functionality, they post a feedback, and if you do not reply to those concerns, then you are allowing the issues to erupt as a volcano, which would sweep down your mobile app along with, so when your users speak something for your mobile app then listen to the problems they are facing and rectify it instantly. This step will help you garner a loyal and genuine user base for your mobile app.

These are some of the app marketing strategies, which, if followed well, can help you get a successful app product for your business requirements. If you are willing to get your mobile app developed by the experts then you must get in touch with Techugo- a top mobile app development company in UAE. You can get in touch with the Techugo team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

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