A dating platform
that craves meaningful
relationships!

Bringing back a sense of belongingness by connecting people who are looking for love or friendship.

Blixr App
Blixr App
The Concept

The concept of the platform is to deliver a trusted space with the aim of renewing the real-world connections. The idea erupted with an increase in the number of people looking for friendship or love with exciting experiences.

Blixr Concept

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Platform

  • Blixr is a seamless combination of dating and events app that gives a refreshing touch to the monotonous market.
  • Allows connecting new people in the vicinity and cherish the quality moments.
  • Simplifies the process of making new friends with common interests.
  • Delivers a secure platform and enables complete transparency for better results.
Service

Mobile Application & Website

Country

London

Industry

Dating, Event, Restaurant

Goals

Our goal was to develop an exquisite and privacy-focused social app by breaking the monotony prevailing in the app market. The aim was to focus on the efficiency of services in order to establish a strong foundation. With Blixr the major focus was on enhancing the different ways people connect with each other online.

Challenges

The first part of our goal was to acknowledge the challenges involved in the development. With Blixr it was mandatory to bring the authenticity that the online dating world was majorly lacking. It was important to bridge the gap present between dating and event applications.

Roadmaps

The development was conceptualized with an aim to deliver quality to the user base under all circumstances. The roadmap was constructed with an objective to make a genuine difference and to help the audience witness a brand new world of online dating.

Solutions

The implementation of innovative ideas delivered excellent results that focused on privacy, inclusivity, transparency, and holistic experiences. The application was able to bring people closer by ameliorating the experiences they shared together.

Our Design Process

The foundation of the entire design process was focused on enhancing the capabilities of the application and to tackle the complexities attached with it. The process was broken into four manageable chunks which helped to eradicate the presence of any ill-defined concept.

Idea

  • User Persona
  • User Stories
  • Market Analysis

Research

  • User Journey Map
  • User Interview
  • Survey

Prototyping

  • Sketches
  • Wireframe
  • User Testing

Design

  • Illustrations
  • Design System
  • Animations
Design Strategy

The design strategy constituted of six major steps. It was created with a motive of communicating the brand- Blixr to the audience. The curated blueprint followed a clear direction that influenced each and every aspect of the overall design towards the goal.

Business Goals

The goal of Blixr was to promote meaningful relationships and hence, the complete strategy focused on achieving the same.

Critical Success Factor

It was important to deliver value to the user base and that was the critical success factor of the entire project.

Target User

The strategy took into account different aspects like age, gender, interests, location, technical competency.

General Task

It was necessary to shape and focus all the design elements towards meeting the major goal.

Technology Constraints

For a successful design strategy, it was necessary to look into the technical competency of the targeted user base.

Cross Channel

The strategy also focused on maintaining design consistency across different channels.

Project Scope & Timeline

A visual representation for communicating the milestones, dependencies, and necessary resources was created in order to implement the strategy. To develop an effective project, timeline boundaries were defined with a strong project scope statement.

Concept
MVP
Final Product
Week 01-04
Research
Strategy
Week 05-08
Branding & UI Design
Week 09-20
Development & Testing
Week 21-25
UAT & Beta Launch
Technology
Stack

The selection of technology stack before writing the code was highly important to power the app. The team navigated a seamless way to select a tech stack without getting stuck under the mountain of overwhelming options. The combination of the selected software products and the programming languages boosted efficiency during the development process.

Paper
Prototyping

In order to successfully implement the user-centric design process, the team switched to paper prototyping to develop an app that meets all the user expectations and needs. This approach delivered useful feedbacks that enhanced the process of development.

Paper Prototyping
Paper Prototyping
Paper Prototyping
Paper Prototyping
Wireframe

The development team created a technical blueprint of the app concept. The technical troop jotted down their heads together in order to find out the best possible screen sequence, navigation, and features for one of the most remarkable applications. The seamlessness attached to the app wireframe eventually delivered unmatchable results.

Blixr Wireframe
Interface
Design

The interface design consists of elements that are easy to understand and access. Boosting the consistency helped in the quick completion of the task while keeping the efficiency on point. The complete interface design focused on elevating the user satisfaction.

 
Interface Design
All Screens
Blixr All Screen Design
Design System

Take a look at the design system in order to understand the different aspects attached to it.

Typeface
Font Style
Text Style
Roboto
Roboto Regular
Roboto Medium
Heading 1 24px
Heading 2 20px
SF-CompactDisplay
SF-CompactDisplay Regular
SF-CompactDisplay Medium
Heading 1 24px
Heading 2 20px
Colors
 
Gradient
RGB (40, 123, 228)
#287be4
RGB (57, 168, 216)
#39a8d8
RGB (66, 192, 210)
#42c0d2
Blend Mode (Normal)
Style (linear)
Angle (-90)
Scale(93)
Our aim was to bring back the sense of love and belonging with Blixr in the users' lives. With Techugo, we were able to fulfill our motive to create a platform where people with common choices & interests can meet at an event and share exclusive experiences together.
Clients View

Blixr

London
Project
Workshop

In order to bring out the best possible results, the development team worked round the clock to analyze, assess, and discover the best way to accentuate the project further. The concept was analyzed keeping the market needs and the competition on priority. The app wireframe helped the team to fetch a clear picture of the development process, and later it was elevated with the app's prototype.

Clients View
The Result

The collective initiative and efforts from both the ends helped the development of an outstanding app like Blixr. Its ability to garner revenue is a by-product of the services it delivers. The commitment and the hard work of the team resulted in its gargantuan acceptance on Playstore and App Store.

Launch product with us

For years we have been dedicatedly following our passion and delivering business strategies, application design & development services to our clients, with an ulterior motive of bringing excellence to mobile app development. Launch a product with us, as a breakthrough is unattainable with a bootless brood!

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