3 Aug 2018
Updated on July 19th, 2019

Broad Core Search Algorithm Update Will Affect Your Website Ranking

Broad Core Search Algorithm

The speculation of SEO experts, regarding an impending Google Algorithm update, seems to have come true. The search engine giant, on Wednesday, announced that a “broad core algorithm update” was rolled out earlier this week.

Google again captured the users’ attention with something interesting once again, and that is none other the ‘Core Search Algorithm Update’.

The announcement was posted on the official Twitter handle of Google and shared by Danny Sullivan.

“This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March”

Albeit, the core search updates take place at various times throughout the year, it is done with a core aim of letting the quality of the website to get improved and these updates only help to reward your website.

Google has an aim to make the improvements for the better results and this is what the new update holds in its basket.

This update largely going to help you improve the presence of non-performing website pages and will change the mechanism to help your website attain a number of benefits from the under-rewarded pages.

Difference Between Google Core Algorithm And Broad Core Algorithm?

Sadly and as expected there is not a complete and full-fledged overview of the algorithm updates from Google’s end.

But it is visible that broad core update has better and interesting search results opportunities and lets the users get the relevant result of their said queries, which clearly indicates that now entire focus would be on the content of your website, not the quality of the site.

This is what Google has to say further, on why you may lose the ranking after a broad core algorithm update: “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may perform less than well, now. Instead, it’s the changes to our systems that are benefiting pages that were previously under-rewarded.”

Content Is Your Weapon To Fight The Broad Core Algorithm Updates Of Google

It is likely that your website too will get affected by the new updates, but you don’t need to lose patience on it.

You simply need to fix the mayhem caused by this update, by revamping the content of your website.

Yes, the mere transformation of the content would bring a solution to this problem forever.

The content strategy you follow must be unique, effective and relevant to target the audience, failing to which you can never fight the update.

Earlier the content available on Google generally spoke of the keyword-centric result, but with this new update, the entire focus is shifted to topic-based result.

With this approach Google wants its SERP to provide users with insightful content that can come up with exactly what they are looking for.

So instead of creating the clustered topic, craft the unique and interesting topic, which would make the users stay hooked to your content.

How To Deal With The Google Broad Core Algorithm Update

  • You can simply attain back the lost glory of your high-ranking pages, by conducting a comparison with the site that has replaced your position.
  • Understand what is there in their content, which really makes the change in the website.
  • In the run of adapting the changes, just wait for few days, as Google holds the history of rolling back the changes.
  • Now take the clue and let the content written from a new and unique way.

As suggested by Google, this new broad core algorithm update would focus on content quality, so you need to invest more time and creativity to help your website to rank higher on the Google search, and this can only be possible with the quality-laden approach of the content you would share with your users.

If you are truly wondering what and how this update would change the fate of your website ranking, then get in touch with a leading mobile app development company in UK to make you understand and help you rank your website higher.

And let your website to receive its deserving recognition with the latest advancements imbibed within.

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