Mobile app, this word strikes a balance of technology and innovation within us, but this balance can bring disaster if not followed appropriately. As a user, before downloading a mobile app, we go for thousand more other ways to satisfy our pool of requirements and check the feedback/reviews, star ratings before downloading. Undeniably, the app stores are flooded with different mobile apps, and you name a service and an app related to it, is available on the app store, but there has been a bigger number of mobile apps available, which are not even downloaded for a long time, although the app developers had put efforts on those apps and also the reason for which those apps were developed were never met. The crux of the talk is, if mobile app development process is not picked carefully, then your mobile app can never see the sunshine of the success. I don’t mean to scare you; rather I meant to get yourself prepared. Prepared for the betterment of your mobile app future and survival, many a times an app is developed and get extinct without being noticed by anyone in the app market. There are certain methods, if followed religiously can turn the game in your favor.
App Platform Selection
Every app developer needs to understand one common app platform can never fit the need of every user. Only by considering that Android would work for the mobile app requirement, then let’s get the confusion clear, that users of every app platform exit in the market, so you need to develop your mobile app on more than one platform, depending on your targeted audience demand. So research and check which mobile app platforms are mostly used by your audience, accordingly pick the suitable options, don’t make your decision on the basis of your last client’s choice or your choice, because every business has its own set of requirements.
App Needs To Meet The Demand of Customers
We agree, its way too hard than thought of, to keep the users hooked to your mobile app. If users don’t get what they want, even though your mobile has the best UI/UX, your users will never be attracted to your mobile app. The formula is simple, when you walk in the market and you don’t get what you want, and then rest of the stuff, even of the superior quality would never catch the glimpse of your eyes. Every user downloads an app for a reason behind, if that expectation does not come across after the downloads, so it is very much obvious that your app would be uninstalled and would get a bad word from your users. The app functionalities/ features must be made only after sifting down their demand and proper planning channel should be created to meet that demand in the most constructive way of mobile app.
A Well-Planned Version is Required
I will share my personal example, my 8 year old niece downloaded a cooking game, but the app had no proper way to showcase the information, the menu buttons were hidden inside the guide section, for sound settings, the game had to be re-started and many more other problems. Once she complained this to me, I found the game app functionalities very tricky for 8 years old, so I deleted the game instantly and downloaded the other options available in the app store. The same can happen with your mobile app as well, if users will find no systematic approach within the app and would quit the usage of your mobile app. Remember, users have a huge demand, they want the mobile app to serve their purpose and should have a seamless interface, where they don’t need a help of a third person who can decode the usage efficiently. Ensure that your app offers the information easiest way.
Many app developers flaunt their unbaked knowledge and integrate millions of different features within one mobile app only, which force them to neglect the required concentration on selected and few features. What they fail to understand that unless the app has a clean look and have less features, it can never be successful. Other features need to be introduced to your mobile app gradually with the app updates. Just for an illustration, WhatsApp on its launch had minimum features, which helped the users to get accustomed to its usage and existing functionalities, later stages WhatsApp received many other features, on the basis of users demand and expectation, had they launched all the features with the first version of the mobile app, then the app would never have gained such a huge chunk of user base which is increasing at every second. Do not implement the unnecessary features in the first go, rather study your user’s usage and demand and accordingly make the feature integration in the upcoming app upgrade.
The app icon is your brand image management tool, users see your app icon on their phone screens and it works on their psychology to remember you as a brand every time they click on your app icon. Your app icon should be created precisely to create a global identity for you, do not pick the design randomly but let it be carved out to attain the perfection, avoiding it would be a disaster for your mobile app in the long run.
An app development process begins with a concept, but completes with app developer’s efforts, skills and experience. You need to ensure that you have picked a right mobile app development company for your product/service, failing to do so, can create a major problem in the mobile app existence. The perfect strategies picked for your mobile app development help in the ‘Survival of the Fittest’ in the app market. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
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