Do you think an app becomes successful on its own?
Of course not, because an app has to go through a long process and must undergo a series of strategies to finally come out to be called a successful product, which is further utilized and picked by the targeted audience.
However, the changing scenario has led to a growing economy and this growing ecosystem has originated the digital space where every service and the technology is further optimized with the hands of Digital marketing.
The term Digital Marketing, or DM I fondly call it J, has emerged as one of the most powerful online businesses, which further makes all of us highly familiar with the SEO, content marketing and rest of the strategies from the bandwagon.
In the current era, the concept of Digital marketing has developed and has given a new technique of using the infusion of marketing and technology. so let’s dig out a little bit more about the undisclosed facts about digital marketing.
- It is also known as web marketing, online marketing, and internet marketing as well.
- This popular form of marketing has paved new ways of earning a huge surplus from the business.
- Many businesses and brands adopted this modified version of marketing to make the best use of their business.
- The ideas to infusing the digital platforms into the marketing strategies have changed the digital experience of the users.
- The users get acquainted with numerous experiences in their daily life where now they prefer the use of technology instead of doing it manually.
Nowadays there are various kinds of digital marketing campaigns which are run by the owners for the growth and development of their venture.
Different Types of Digital Marketing
There are various kinds of Digital marketing methods which are prevailing in the market in order to reach the customers. These methods are…
- ASO- App store optimization
- Search engine marketing (SEM)
- Influencer marketing
- Search engine optimization (SEO)
- Social media marketing
- Content marketing
- E-mail direct marketing
- Content automation
- Display advertising
- Campaign marketing
- Social media optimization (SMO)
- E-commerce marketing
- Data-driven marketing
These methods are useful with the availability of internet access. But there are certainly other ways of digital marketing which do not require internet access like SMS and MMS, callbacks and on-hold mobile ring tones are few examples of the same.
Impact Of ASO On The App’s Success
A mobile app gets noticed by its features, and these features gain recognition in the market, though the efforts invested by Digital Marketing via App Store optimization (ASO).
It is one of the most popular forms of digital marketing. But prior to discussing ASO benefits and how it works, let’s discuss what is ASO.
In layman’s term, ASO is a process in which the online visibility of an app and its features, logo are promoted to be affected in a positive manner or we can say it is about enhancing the online visibility in the list of the search result page.
These are the unpaid results as sometimes businesses have to pay to enhance their visibility. The results which are not paid can be termed as organic, natural or earned results. The purpose of affecting the visibility is to improve the ranking of the website in SERP i.e. search engine results page.
The concept of higher rank is to increase the web page traffic as if a website will appear very frequently in the list of search results, the possibilities of getting more visitors will increase and if the crowd is more on your website then definitely it will turn your visitors into customers.
This is one of the good approaches to earn high profits and increase the productivity of the business. In this process, there are different kinds of search which are targeted by ASO. This includes academic search, news search, image search and video search as well.
Now lets’ discuss further the working of ASO, it first considers the working of search engines and then act according to the computer programmed algorithms. This algorithm considers various aspects like the behavior of the engine, keywords, and terms generally used by the people for searching, what are the topics people search for, and which search engine is opted by the people to search their queries.
How ASO Helps Your Mobile App?
ASO is the best strategy to help your app to gain recognition and gain visibility in the app stores and it helps your app in many ways, such as:
- It drives more traffic to your app
- Helps the app to gain visibility
- Increases the conversion rate
- Brings more download to your app
Remember, app development is just one phase and there is much more to make the app successful, and out of all the banking business for your mobile app marks a huge deal.
In the current scenario, something which irks the developers most is attaining the ranking for their mobile apps on the respective stores.
App ranking is important in the store as by higher app ranking your app is shown in the top result of the keyword searched by users on the stores. Thus, even if someone doesn’t know about your business mobile app, will get to know about it and if the ranking is good then people feel more reliable to the app. Thus, leading in more downloads of your business mobile app.
So you must integrate ASO very well in your app development process, by giving attention to some of the steps, like:
- Keyword optimization is the most crucial part of the app ranking process as your app’s chances of ranking higher increases due to organic research, hence use it wisely.
- Your app can not use names which are likewise to features in the phone like a camera, a gallery in the phone. Rather it must be a unique and catchy name which must include every bit of your app
- Write an app description, which attracts the users to download your app, don’t over-stuff with the keywords.
If you want to avail the best ASO services for your iOS app development process, then it is always recommended to get in touch with a leading app development company , which holds the expertise not just in the development but also in marketing strategies, so your app can garner its deserving recognition it the right digital marketing strategy.1