Mobile App Promotion

20 Apr 2017

Free Mobile App Promotion

Business development profile makes you learn and explore that side of any business which can never be learnt from any text book, maybe that’s what people called work exposure, which you can only receive once you meet with different people from different profiles. The job of a BDM lets you experience the business and its clients in a different manner every time. My current employer Techugo- a top mobile app development company in India gives me the opportunity to explore the clients across the globe, who come with different perceptions and different expectations. Although they all look for a mobile app designed specifically for their business vertical, sometimes with a huge budget or sometimes with a tight budget lines. To keep all of them happy and satisfy with the app development process is a little challenging, but interesting as well.

No matter from where the client comes from, or the set of thoughts he is feeding on, they all have one same and simple requirement to get their app popular in the best possible way. App promotion should be taken as an investment of time and money equivalent to app development, so the more you promote your app, faster it gets acknowledged by the potential users.  On the basis of my experience, I and my team have collaboratively gathered a few major ways to promote your app with no monetary investment needed. Let‘s get started …


Blogs are the most read and enjoyed content marketing tool in today’s time, where readers get to read about your app in a unique way. Technology is needed, but to read about it continuously is a little demanding and you can’t expect your readers to go through the blog related to your app with a serious tech note, try creativity…when I talk about creativity to be infused within a tech-blog, then I mean, to describe the technology in a way where your readers can relate to and can make a justice with their daily routines. Not every reader is a techie by heart so don’t overtly involved the technology since the initiation of your blog, so you need to start the blog in a way that your reader would transform into your loyal app user. Also, set the frequency of the blogs and don’t restrict the blog publishing till your website, but explore and expand to various channels where your blog can be posted.


When it comes to get a popular app, you should not leave any stone unturned, another most significant aspect is SEO for your app marketing, to analyze the trending keywords related to your mobile app and build the strategy to boost your app ranking. The best SEO tools to get the pertinent keywords are: MobileDevHQ, SearchMan, where you can analyze and utilize the app related keywords effortlessly.

Social Media

Social media is a captivating tool for free app marketing, let me explain further: People all over the world stick to social media and people use it tremendously to share, view, upload any sort of information, so informing your potential users through the social media channels, like, FaceBook, Twitter, LinkedIn, Instagram  and Google+ and at many other social marketing websites, about your mobile app through the interactive posts would create a stir for your mobile app without any hassle. Keep the post uploaded at regular intervals but in an interactive way to grab the attention of your users.

Interactive Video

Just like the interesting images and posts, users also like to watch interesting videos, showcasing your app features or functionalities fitting the user’s demand in a funny, creative and a way where users can relate the content of the video and would feel encouraged to use your mobile app in a big number.

Snapshot Magic

Last evening only, I wanted to download a mobile game app, and I looked at the screenshots uploaded on the app store by a respective game app, but due to non-availability of captions, I could not understand anything about the screenshots and switched to another app, this made me realized that a good screenshot is important but if it lacks the pertinent caption or description, it serves no purpose. You can also upload the screenshots of your mobile app on the app store, but make sure that you mention the required information underneath the snapshot screens to give a brighter and clearer picture to your users and attain their attention.

Other Techniques

  • Mobile Website
  • Email Marketing
  • Developers & Entrepreneurs Groups on Social Media
  • Promotional discount


Whatever promotional activity you choose from the above-mentioned tips, but make sure to that correct marketing channel leads to the success of a mobile app; else many mobile apps get developed and lost in the chaos of never touched mobile apps. The app world vouches for many successful mobile apps, which have got bigger and famous only after adopting these free promotional ways, in the same way, if you will also invest in these promotional free versions, apart from your regular promotional strategies, it will help you gain a stronger and robust mass of loyal users, who would use your mobile app influencing many out there to download your app.

If you have got a mobile app concept and want to experience the top notch app development services, then you must visit Techugo –  mobile app development company. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:
Skype: aks141
Skype: ankit.techugo


Ankit Singh


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