People often go berserk about mobile apps, wonder why? Technology has taken mobile apps to a level where it can be customized to fit the user’s pocket.
The crowd of mobile apps on the app store has led to a different attitude to be harvested among the users, and that attitude is fondly called ‘Being Picky’ about the selection of mobile apps. The need for retail apps for any business is under NO DENIAL stage, due to the strong circumference of technology around us.
It is the most ubiquitous term in every business to convert every lead into sales, but the on-going competition, pressure of the user’s demand, and technology stir make it all a little tricky and challenging.
As a retail app, one needs to acquire a series of mandate features, failing to which, any app, no matter what concept it carries, will doom to failure. To save you from the horror of depletion, one must give attention to some of the most important features to be integrated within the retail app to make it successful and survive in the Odd River of competition.
Your app features will extract the good apps from the jungle of bad apps and this filtration can only be achieved, if your dream concept meets the right guidelines through the top mobile app developer. Following are some of the important and much-needed features for the retail mobile app, take a look:
Include varied payment options
I read somewhere ‘Variety is the spice of life’ and this adage justifies well the retail mobile app payment option as well.
When you go for shopping, your indulgence does not limit to one particular shop or an option, rather you look for more variety to suit your taste and convenience, same applies to retail apps as well, you should not restrict the payment option to one only, but let the customers pay the way they want to.
The recent demonetization act in India has already uplifted the cashless movement, so integrate mobile payment options like Apple Pay, and Google Pay, along with the debit and credit card payment options.
You should follow these options religiously within your mobile app, because, if your users fail to find their convenient payment option, then chances are higher than your competitors will be picked over you.
Don’t let there be any tech-hiccups in purchasing experience
Users want to take full usage of the mobile apps and the options erupted out of competition, lead to more demanding nature within the users.
You have to be extra careful while providing the retail mobile app for them, because any loophole or delay in the transaction process would mark a bad experience for the users, and they would feel cheated and consequently would avoid your retail mobile app from every angle next time.
Remember, any technical glitch in the transaction process would make you lose the sales, so make sure that your retail mobile app will create a happy purchasing experience for your users which will be smooth, quick, and error-free to make the users visit your retail mobile app time and again.
Users can track
The ultimate fear of a user is to never receive the product after buying online. The better way to win their trust is by letting them track the product delivery. Online Shopping should be an experience with your retail mobile app, then a nightmare.
Your mobile app needs to give a discovery process to your users where they can get the actual information about the product, which is not showcased to rave about your product line, but to give them a factual condition to know what is available and what not and how long it would take to deliver.
Yes, you cannot let your retail app go without the latest technology. Don’t forget to include the latest technical advancements like AR/VR, Chatbots, AI and other relevant technologies in your retail app. This would help your consumers to get a unique experience and also will give them every reason to stay loyal to your brand always.
Bring location intelligence
This era speaks technology, designed for the user’s convenience, so as a retailer, you need to make sure that your user would get a sense of comfort while using your app. You can enhance their experience by allowing customers to find the products easily, integrate the product location with mobile coupons and price comparisons to get the maximum attention of your users.
You can also add another exciting feature of call for service directly to the users, where they can directly call from their Smartphone and find out about the services, such as real-time product availability, physical store locations (if any); product suggestions; and integration with the customer’s personalized shopping and cart lists.
Give them a personalized feel
Early in the morning when you log in to Google on your birthday and Google shows Happy Birthday Greeting with your name, you feel on top of the world.
Although the feature is all about certain technology which grabs the information from your Gmail account, the feeling it gives is beyond expression. I agree, with the competition claws getting tighten on you, it gets a little difficult for you to achieve this task, but if achieved can make you an instant hit amongst the existing and potential users.
Learn about your users buying preferences and provide suggestions based on the user’s unique and individual tastes. This will involve your back end to manage the data, which will give the information based on the user’s particular style and brand choices.
The coming years will bring more competition to the retail industry and the smart retailers will see the value of investing in a power-packed mobile app for their business needs. But unless the mobile app serves the purpose which is based on the customer’s requirements, then it would be a complete waste. You need to be a little extra wise while picking the mobile app developer for your retail app, who cannot just be your developer but would turn to your partner in development.
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