mobile app benefits

3 Nov 2016


We are the oldest manufacturers in our field, our business is 25 years old, we already are a brand, our customers are very loyal to us…..we don’t need the mobile app to promote our business, our customers are way too much satisfied, these all claims we usually get to hear as an adage from some of the business owners. 

Are they really right? 

Well, it’s not hard enough to answer this question, but to answer it with logic is something, which is needed. 

Some of the business owners from various industries still live with this misconception that loyalty of their customer would stick to them, even if the rest of the world goes digital.

They might sound clichéd to most of us, since we know it’s the digital era, and we are too much well occupied with our daily chores. 

They might be correct with their thought process but the world has already shrunk at the axis point of technology, covering our lives under the tech-umbrella.

A mobile app for your business- is it really a good idea?

We all want special tech-bricks to fill the wall of our lives with the comfort of conveniences. Looking for the special time to shop or look offline for grocery, cloth, cars, house-rentals, and many other things, is a PERIOD now.

We all look for the things to be at our fingertips, mobile apps have helped the consumers in many ways, so the business owners. 

The cycle of benefits has worked so well for both the sides; business owners and customers, so just to understand the concept of mobile app benefits for every kind of business, let’s take a dive into the technicalities involved in garnering the better business revenue.

Brings non-stop accessibility

Whether you have a small, medium or big business, opting for a mobile app is never a bad choice. People are busy and love to spend time on mobile devices to browse any sort of information around the globe. 

In order to grow in business, you need to remain available to your customers not depending on a particular time zone, but as per their time zones too, which means your presence to the customers should be 24/7, regardless of day or night. 

To achieve this, with brick & mortar business space is not possible, on the contrary, with the mobile app, it’s not just convenient but possible as well. This helps build loyalty with customers because your business is in front of them at all times.

Availability on digital mode

Being compared to websites, mobile apps provide a much faster-required result and works offline as well. So your users don’t need to spend their precious moments, struggling to access your web browser by entering a URL and waiting for the site to load. 

It increases customer engagement because with mobile apps they can quickly connect with businesses they most commonly want or need. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business.

A tool for reputation management

A mobile app is a single broadcaster of your image as a brand, by sharing the real-time feedback and reviews from your customers. 

Also, it would help your business to identify the pertinent issues cropping up in the product or services and handle them before it turns untreatable chaos. The mobile app used for review or discussion forum lets you know what is liked and disliked by your customers. 

It will help you generate a productive vision for your certain product or service, either to increase the manufacturing more or for slow-selling any particular product item.

Cost- saving option

Mobile apps reduce the costs of SMS messages and paper newsletters. They make the entire notification process secure, instant and personalized. 

If you are in a service business, such as a fitness center, art studio, salon, etc., then your targeted customers can make appointments or sign up for their sessions through a smartphone or tablet.

Convenient ways for payments

Mobile payment is a big time-saver for the customers, they can shop and pay for the required services via phone, tablet. 

Mobile apps come with the mobile payment feature, which lets the customer stick to your services for longer and experience the benefits come along with the use of your services.

Social-media shout

Mobile apps incorporated with social features such as comments, likes, or even in-app messaging, let the users connect with a larger number of people around the world. Once other people beyond your existing users start using and download the app, it will turn into a social platform. 

Social features motivate users to spend more time in the app. Mobile apps that integrate social interaction features receive a boost in engagement, retention, and monetization. 

Your users would get the benefit of a successful combination of mobile app and social platform and would pick your services over others since social media allows a connection to be created between your customers and business and they can reach you anywhere and at any time.

Logo branding 

Mobile apps let your users have your logo on their mobile phone screens by default; consequently, it will help to create logo recognition for your brand. Facilities provided within the mobile apps would let your logo recognized as a brand and will place your business at the forefront of your industry.

A marketing tool

A mobile app itself is a marketing tool for your business, as it lets your services to get noticed and recognized by a wider range of audience base in no time. You only need to bring your services on the apps, and let the world know about your offered expertise.

No doubts, with mobile apps, business owners can take more control over their customer’s likes and dislikes. Mobile apps are the perfect medium to interact with customers in a completely new way. Mobile apps are the surest way to secure a strong presence in the industry, you as a Brand; through mobile apps, customers can appreciate your services and demand for the changes they expect to see in your services. 

If you are looking for a mobile app for your business, you can get in touch with our team to discuss further your mobile concept to bring into reality. The discussion would help you to gain a better insight into your mobile app requirement.

You can reach us at:

Skype: aks141

Skype: ankit.techugo



Ankit Singh


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