13 Jun 2020

FreshOnTable App Boosts Sustainability In Agricultural Sector

Mobile app technology is the reason why different sectors are stepping up and fully adopting the digitalization. Today we will talk about one such invention in the food & agriculture sector. So without any further ado, let us begin.

FreshOnTables is a Dubai-based startup that uniquely promotes sustainability in the agriculture sector. The brand is doing so with the help of a user-friendly app. It has created a digital marketplace that smoothly connects all the local farms straight with the households and businesses. The application was launched by an entrepreneur from the UAE. Let us know more about this food delivery app.

Available on both Android and iOS platform, this app was launched last year in order to-

  • Support food security in the country
  • Encourage healthy living
  • Decrease carbon footprint by sourcing local
  • By selling locally it supports local communities

This is amazing work in progress. FreshOnTables is a good example for entrepreneurs from all over the world. It opens up a doorway for the locals to get hold of better services. The pandora of opportunities it provides is invaluable.

As the world is fighting a war against an invisible warrior, the hustle is actually transforming our perspectives towards metabolic health. This is the reason why UAE residents have become extremely health-conscious. Millennials are now looking out for vegan and organic options on the table. The upheave in this demand will be now handled by the application- FreshOnTables. The process to get healthier food options has been made easier with it.

The founder of the application says that he locally sources all the food options like fish, poultry, fruits, dairy, vegetables, eggs, meat, and whatnot. He then delivers them within a time span of 24 hours to the users. He is currently working on a hyper-local model with UAE farms. FreshOnTables is also used to deliver local food-based products, for example, tea, coffee, honey, chocolates, dates, gluten-free baked goods.

Benefits Of App Like FreshOnTables

Mobile applications possess a quality to bridge the gap present between the user and the businesses. It has the capability to eradicate all the loopholes and hence delivers a smooth system. Applications like FreshOnTables act as an inspiration for a lot of entrepreneurs who are looking forward to maintaining the integrity of the ingredients by adopting digital means to source the food locally. It is not just like any other grocery app, but it has a lot in store. So without any further ado, let us look into some of the advantages provided by FreshOnTables to gain a better understanding.

  1. End of the cold chain process

As the food will be available locally, it wouldn’t require to travel extra miles, which would decrease the emissions of greenhouse gases. This start-up clearly skips the cold chain process and it makes sure that the food always tastes great with 100% freshness. The startup abandons the use of waxes and preservatives on fruits and vegetables. This is a piece of good news for the health-conscious crowd as many supermarkets use unnatural means to make their products look fresh.

Our veggies don’t travel long distances, which helps our environment and ultimately our planet. We like to maintain the integrity of the ingredients we are sourcing to ensure a flavourful experience when cooking or for any food business, says Chopra. 

  1. All in one application

The wide variety provided by the application is loved by its user base because it makes it simple for them to plan nutritious meals. There are special features for businesses that consist of bulk orders. Local farmers can simply manage the products with the help of this application.

“Our platform easily meets all fresh food needs of our customers, and all food choices are from local sources. We aim to meet the price point and freshness quotient while staying true to our sustainability objectives. We are also the only pure marketplace solution directly connecting farmers and buyers. Although there are brands offering fresh food delivery, our platform offers traceability through the ability to see where each product comes from. Moreover, we offer much more local variety at competitive prices. As a result, our product is superior to both consumers and businesses,” says Chopra.

  • The brand meets the food requirements of the users
  • Options are provided from a local source
  • The platform is truly dedicated to boosting sustainability
  • Connects farmers and buyers directly
  • Provide local variety at a great price

We adhere to strict hygienic and safety practices to ensure your delivery is made with your health and well-being as a top priority, says Chopra.

It is successfully creating a strong network of buyers and farmers with an aim to develop a sustainability loop in the country. It wants to make local food sourcing-

  • Smooth
  • Simple
  • Accessible
  • Traceable
  • Profitable


The scope of the online food delivery app is unmatchable, but it takes a mix of right teammates to create an application like this. If you too want to explore your options in the online business world, then reach out to TECHUGO, a leading mobile app development company today.

But until then, stay tuned to this space for more information.



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