Analysing the Rise of Micro-Mobility Platforms with ZeMaas’ Multi-Service Approach

Suppose you are in a situation where you need to do the following in 5 minutes!

• Order dinner
• Book a quick ride 
• Sending out a parcel

Scrolling through different apps would make you want to throw away your phone!

But imagine doing it all from one single platform! That’s welcoming micro-mobility platforms.

So let’s welcome here on the reading, ZeMaas! 

What’s that? If you’ve ever wished there was one app to rule them all, ZeMaas is basically granting that wish. By blending,

• Food delivery
• Logistics
• Fleet management
• On-demand rides 

All into a multi-service ecosystem, ZeMaas is reshaping the way cities move, deliver, and connect.

Keep reading to learn more about how ZeMaas exemplifies a multi-service approach that can redefine urban mobility and service delivery.

Get ready to explore:

• What micro-mobility platforms really mean today
• How ZeMaas is raising the bar with its multi-service model
• The cost to develop an app like ZeMaas (spoiler: it depends on the features you choose)
• And why partnering with a mobile app development company in Dubai can be your smartest move.

What Are Micro-Mobility Platforms?

If you leave a metro station and have 1.5 km to your office, it’s too short for a cab but too long to walk comfortably. This is where micro-mobility platforms step in to bridge the “last-mile” gap with e-scooters, bikes, e-bikes, and compact shared rides.

And it’s not just a convenience but an industry on steroids. 

• According to McKinsey, the global micro-mobility market could reach $300–$500 billion by 2030.
• In Dubai & other rapidly urbanizing cities, shared e-scooter bike usage is increasing by 30-40% year-on-year. Cities are pushing for greener transport and tighter emissions regulations.

And here’s where ZeMaas shines as a real-world example:

• Founded in 2019 in Mississauga, Ontario. 
• As of 2024, ZeMaas’ revenue is around US$1.9 million, growing from approximately US$1.3 million in 2023. That’s nearly a 48.5% YoY revenue growth.
• The team size is around 10-50 employees, typically reported as 13-15 full-time staff.
• ZeMaas operates 3 core services (mobility + logistics + delivery) and has 10 products 

So when you think “micro-mobility platform,” you might assume just scooters or bikes. But ZeMaas is living proof that the definition has expanded.

Here’s how ZeMaas is doing it:

• They have the ZeMaas app that serves individual customers for mobility & food ordering.
• They have Maas Business (one of their apps) that helps businesses with delivery services, route optimisation, multiple deliveries per trip, invoice management, etc. Users can get live tracking, heat monitoring add-ons, etc.
• Their products/services are not just limited to one vertical. They encompass mobility, logistics, delivery, and support technology tools (apps and business dashboards).

Key Features of Zemaas

Zemaas is packed with innovative tools and advanced functionalities. They offer a range of benefits:

• Inventory Management
• Sales Reporting
• Customer Management
• Employee Management
• Multi-Store Management
• Loyalty Programs
• Gift Card Management
• Discount And Promotion Management
• Mobile Pos
• Cloud-Based System
• Offline Mode
• Integrated Payments
• Barcode Scanning
• Customizable Receipts
• Supplier Management
• Order Management
• Real Time Analytics
• User Permissions
• Multi-Currency Support
• E-Commerce Integration
• E-Commerce
• Point Of Sale (POS)
• Website Integration
• Ordering Automation
• Online Ordering

ZeMaas vs Careem vs Uber: How Do They Compare?

Lessons & Strategic Insights

• Start tight, then expand vertically

Careem started with ride-hailing, then gradually added food, payments, etc. ZeMaas’ multi-service ambition is strong, but to scale sustainably, it may help to perfect a core vertical first (e.g., logistics or mobility) before layering many services.

• Local market adaptation matters

Careem’s success in MENASA comes not only from services but from tailoring to local preferences. ZeMaas must do the same if entering markets like the Middle East, Southeast Asia, etc.

• Tech & innovation give a differentiator

Uber’s robotaxi push and shift to EVs in UAE show that being first in new tech builds brand, attracts users, and can improve margins in the long term. ZeMaas can consider pilot programs & strategic partnerships (e.g., with local authorities, EV / e-scooter manufacturers) to get ahead.

• Diversified revenue streams protect in downturns

When one service sees slow growth (say, ride-hailing), other verticals (delivery, logistics) can buffer the business. Uber’s and Careem’s multi-streams help absorb shocks. ZeMaas should structure its offerings so that each vertical can both grow and reinforce others.

• Focus on fleet management & operational efficiency

Features like route optimization, predictive maintenance, and data analytics drive down costs. Uber’s large scale gives it an advantage here. ZeMaas should invest in fleet management tools early. Both for its own operations and possibly as an offering for B2B customers.

Understanding ZeMaas’ Multi-Service Approach

Unlike platforms that stick to a single vertical. Say, just ride-hailing or just food delivery. ZeMaas provides all under one roof for a true multi-service ecosystem.

Food Delivery That Scales Beyond Restaurants 

Think of the usual food delivery app. You order, it arrives, done. ZeMaas takes this further by integrating:

• restaurant networks
• smart dispatching
• real-time tracking

With food delivery revenue worldwide projected to hit $1.45 trillion by 2027 (Statista), this is a vertical that no serious player can ignore.

By embedding food delivery into its wider platform, ZeMaas avoids the “single-app trap”. It taps into cross-user demand (a courier user today may be a food delivery customer tomorrow).

Logistics Software That Powers Business Ops

Beyond consumer apps, they’ve built logistics software and business dashboards (like MaaS Business) that help companies:

• Optimize delivery routes,
• Consolidate multiple drop-offs in one trip,
• Automate invoicing and compliance,
• Monitor fleets in real-time with heat and temperature tracking add-ons.

This B2B edge makes ZeMaas less like Uber Eats and more like a hybrid of Uber + Shippo + DispatchTrack. This explains its 48.5% revenue growth in 2023–24.

Passenger Transport With Smarter Mobility

Of course, micro-mobility wouldn’t be complete without passenger rides. ZeMaas offers:

• Ride-sharing for individuals,
• Business mobility solutions for enterprises,
• Integration with city infrastructure for urban commuting.

This positions them directly in conversations happening in places like Dubai. Here, the RTA has been ramping up e-scooter and ride-sharing regulations. Creating fertile ground for multi-service apps to plug in.

Courier & Parcel Delivery That’s Always On

Global parcel shipping volume exceeded 161 billion parcels in 2022 (Pitney Bowes). ZeMaas’ courier services step in here, giving users the ability to:

• Send parcels on-demand,
• Track them live,
• Integrate small business logistics into the same app they use for rides and food.

It’s the definition of convenience. No need to download three different apps for three needs.

Flexibility & Scalability

ZeMaas didn’t design each service in isolation. Instead, they built their platform as modular and scalable, meaning businesses can:

• Add or remove verticals based on local demand,
• Scale to new geographies without rebuilding the core,
• Customize for B2C and B2B users alike.

That flexibility is what makes ZeMaas’ model attractive to business partners and city planners.

Tech Foundations Behind ZeMaas

Building an all-in-one mobility app isn’t just about adding features but ensuring every piece of tech talks to each other.

AI-Powered Routing

• Predicts fastest, most efficient delivery routes.
• Adapts to live traffic, weather, and demand.

Up to 30% cut in operational costs plus faster food & parcel delivery.

Fleet Management App

• Tracks vehicles in real-time.
• Automates driver assignments & dispatch.
• Prevents downtime with predictive maintenance alerts.

Keeps rides, deliveries, and couriers moving seamlessly.

IoT & GPS Tracking

• Monitors parcel conditions (heat/temperature sensors).
• GPS maps every movement, from scooter rides to courier drops.
• Data dashboards highlight demand spikes & bottlenecks.

Transforms logistics software into a predictive system, not just reactive.

Powerful Mobile App Architecture

• Modular, scalable, cloud-native backend.
• Future-ready APIs for easy integration (e-scooters, autonomous vehicles, RTA in Dubai).

Enables ZeMaas to operate as a true multi-service ecosystem, not a clunky app mashup.

 Business Benefits of Multi-Service Micro-Mobility Platforms

If you’re running a food delivery startup. Sometimes you might feel that orders are steady, but growth feels capped. Your riders have downtime between deliveries, customer churn is creeping in, and operational costs are eating away at margins.

Now flip the script. 

What if those same riders could switch to courier deliveries during off-peak food hours? What if the same customers using your app for meals also booked rides or managed business logistics through you? 

Suddenly, you’re not a single-service startup. You’re a multi-service powerhouse.

That’s exactly what micro-mobility platforms like ZeMaas unlock.

• Users stick around longer when one app solves multiple needs. (Grab & Gojek saw 2x higher retention after expanding services.)
• A shared fleet cuts costs by 20–25%, since assets aren’t locked into a single purpose.
• Businesses can expand vertically (add new services) or geographically without rebuilding the app from scratch. ZeMaas’ MaaS Business model proves this with plug-and-play modules.
• Instead of relying on one stream, you’re earning from rides, deliveries, logistics, and B2B solutions. All from the same ecosystem.

The takeaway? Going multi-service is the ideal business model transformation.

Cost to Develop an App Like ZeMaas

Let’s address the question every entrepreneur and business leader asks upfront: 

“How much does it cost to build an app like ZeMaas?”

The truth? 

There’s no one-size-fits-all number. The cost depends on:

• Features & Modules 

• Tech Stack & Integrations 

• App Platforms  

• Design & UX 

• Scale & Region

If you are curious about the estimated cost ranges

• Basic MVP (single service + essential features): $40,000 – $60,000
• Mid-Level Multi-Service App (food + courier + fleet): $80,000 – $120,000
• Full-Scale ZeMaas-Style Platform (multi-vertical, AI + IoT + dashboards): $150,000 – $250,000+

These are ballpark figures. The final cost to develop an app like ZeMaas will depend on how advanced you want the ecosystem to be.

Why Work with a Mobile App Development Company in Dubai?

Dubai is already shaping itself as a smart city hub, with heavy investments in micro-mobility and super apps. Partnering with a mobile app development company in Dubai brings:

• Local expertise in regulations and integrations (RTA, payments, e-scooters).
• Access to teams experienced in on demand app development and food delivery app development.
• Faster go-to-market timelines due to proximity to GCC’s growing mobility market.

Upcoming Sustainability & Industry Benchmarks

Governments across the globe are tightening mobility rules. EV adoption targets stricter carbon reporting. The UAE plans to have 50% of Dubai’s vehicles electric or hybrid by 2050. Cities like Singapore and London are already limiting high-emission vehicles in urban cores.

This means that micro-mobility platforms are the key holders to compliance and green innovation.

How ZeMaas is aligning with this shift:

• Its modular fleet management can integrate EV tracking, charging station mapping, and green routing.
• Optimized routing = fewer kilometers driven = lower emissions.
• Ready to adapt to IoT sensors that track carbon footprints for every trip or delivery.

Frequently Asked Questions

Q1. What is a multi-service micro-mobility app?

A multi-service micro-mobility app combines services like ride-hailing, food delivery, courier, and fleet management into one platform. Instead of using multiple apps, users can access all services seamlessly in a single ecosystem.

Q2. How do micro-mobility platforms benefit businesses?

Micro-mobility platforms:

• reduce operational costs
• improve customer retention
• create new revenue streams

Businesses save money by using one shared fleet across lifestyle requirements while scaling services without rebuilding the app.

Q3. What features should a multi-service app include?

A successful multi-service app should offer:

• Real-time GPS tracking
• AI-powered route optimization
• On-demand delivery & ride-hailing
• Fleet management tools
• IoT integrations for logistics and parcel monitoring

Q4. How much does it cost to develop a multi-service app like ZeMaas?

The cost to develop an app like ZeMaas depends on features and scale. On average:

• MVP starts from $40K – $60K
• Mid-level multi-service: $80K – $120K
• Full-scale platform: $150K – $250K+

Q5. Why choose a mobile app development company in Dubai for micro-mobility apps?

Dubai is a hub for smart city mobility and micro-mobility adoption. A mobile app development company in Dubai brings expertise in regulations. Plus, focus on RTA integrations and regional market needs, making it ideal for building scalable multi-service apps.

Q6. What makes ZeMaas different from other mobility apps?

ZeMaas goes beyond single-service apps by offering multiple services from delivery to ride booking on one platform. Its modular architecture allows businesses to scale easily and align with sustainability goals.

Building the Next ZeMaas

The rise of micro-mobility platforms is a structural shift in how cities move, eat, and deliver. Platforms like ZeMaas prove that the future isn’t about building another food delivery app or just a fleet management solution. 

The real opportunity lies in creating multi-service ecosystems that adapt, scale, and align with sustainability.

And here’s the good news! You don’t have to imagine it, but can build it.

At Techugo, we’ve helped startups and enterprises alike go beyond single-service apps into super-app territory. Whether it’s:

• On demand app development,
• Food delivery app development,
• Logistics software & fleet management apps,

…our team knows how to transform your idea into a future-ready platform.

Want to know the real cost to develop an app like ZeMaas for your business goals? Let’s talk.

Connect with Techugo today and start building the mobility ecosystem your customers have been waiting for.