Pronto App: How It’s Disrupting India’s On-Demand Home Services Market

Getting reliable home services in India has never been easy.

A housemaid who arrives late.

A laundry cleaner who never shows up.

And multiple calls just to fix one problem. 

For working families, it’s a daily struggle. This GAP has opened space for home services startups in India…and Pronto is one of the names making waves.

Launched in 2024, Pronto is an on-demand home services app that connects users with trained, verified workers for instant help. It has branded itself as “House Help in 10 Minutes,” showing that its home services are focused on speed as well as reliability.

In just 4 months, Pronto has cleaned 50K+ homes, reached $1M ARR, and trained 600+ women. Backed by $11M in Series A funding, Pronto shows how the home services app in India market is growing fast.

What Is Pronto?

Pronto is an on-demand home services app which is created to ease daily household help. It was launched in 2024, and now the app helps millions of users book home services like cleaning, laundry, and utensil washing from just a tap on their phones.

Pronto is known as “House Help in 10 Minutes.” Users can book help instantly. They can also choose scheduled or recurring services. All workers are trained and background-verified.

As a growing home services app in India, Pronto has crossed 1 lakh+ downloads on the app stores. It holds a 4.5-star rating, showing strong user trust. This makes Pronto home services a clear example of how a mobile app for home services is changing daily life in Indian cities.

Why Pronto Works in the Indian Market?

Pronto’s success is rooted in real demand and real market shifts. India’s home help ecosystem was almost entirely offline and informal until recently. Now digital platforms are reshaping how urban households access services, especially fast and reliable help. 

Pronto’s success comes from real demand and changing times. Until recently, most home help in India was offline and informal…and now, through apps, city households are getting services easily, quickly, and reliably.

Here are the key facts and reasons:

• India’s online home services market is still small…but expanding fast. It is projected to grow at 18–22% annually and reach around ₹85–88 billion by FY30. This growth is driven by urban demand for convenience, reliability, and speed. 
• The broader home services industry in India was valued at over ₹5,100–5,210 billion in FY25, though most of it remains offline and unorganised. 
• The rise of instant or quick services. Help arrives within minutes and is becoming a standard expectation, which is influenced by habits formed through rapid delivery apps. 
• During festive seasons like Diwali in 2025, millions of on-demand home-service orders were placed in urban areas. This shows strong consumer adoption.

Simple yet Factual Reasons Pronto Works

• Speed solves a real pain point. 

Many users need help immediately, not hours or days later. Pronto’s 10-minute promise matches that need.

• Urban, busy lifestyles.

Working professionals value convenience and reliability over searching for local help.

• Trust and verification.

Background-verified and trained workers reduce uncertainty that comes with informal hiring.

• Mobile-first behaviour. 

High smartphone use and app familiarity in cities make booking via a mobile app for home services natural.

• Shift from offline to organised apps. 

Users are moving away from informal channels to structured platforms with transparent pricing and reviews.

• Ecosystem effects.

As quick commerce changed expectations for delivery, instant service apps are doing the same for home help.

Ankit Singh, COO at Techugo, says, “Pronto works because it fulfils real consumer priorities like speed, trust, as well as convenience, exactly at the time when the on-demand home services market in India is rapidly growing from offline to digital. There’s genuine demand, and Pronto has captured it with its model.”

Pronto’s Platform-Based, On-Demand Business Model

The app connects households with trained and verified workers. 

These workers are already part of Pronto’s system. They work in shifts, not random gigs. This gives them steady income and fixed working hours.

Pronto uses hyperlocal hubs. This helps services reach homes within minutes. Users have options to choose from –

• Instant bookings
• Scheduled bookings
• Recurring services

Pronto earns through service fees on each booking. The more people use the app, the more the platform grows.

This model keeps things balanced. 

Users get quick and reliable help. 

Workers get stability. 

And Pronto scales smoothly in the on-demand home services market in India.

How Techugo Can Help You Build an App Like Pronto 

Pronto shows that a simple, fast, and reliable home services app can make life easier for millions. The on-demand home services market in India is growing fast, and there’s huge potential for new startups. They can connect with the top mobile app development company in India and develop a custom mobile app for home services.

If you want to build an app like this, Techugo can help. Being a leading on-demand home services app development company in India, we handle everything, from planning and design to launch and support. The best part, we stay transparent about cost and timelines from the very first conversation.

With the right app, you can connect users with trusted service providers, deliver quick help, as well as grow your business just like Pronto or even better.

Build an App Like Pronto!

Connect Users with Trusted Service Providers and Scale Quickly.

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FAQs

Q. Can businesses build an app like Pronto in India and succeed?

Yes, you can absolutely build and succeed too because the competition is low, so anyone can easily succeed by offering potential users an option to choose from…like the best examples are – Zomato and Swiggy, Ola and Uber. Just connect with the best on-demand home services app development company in India like Techugo to develop a fast, reliable home services app.

Q. How much does it cost to build an app like Pronto in India?

₹20–40 lakh or more but it is largely based on how many and how complex features you want in an app, what platform you choose, as well as complexity of the design.

Q. How long does it take to build an app like Pronto in India?

4–6 months is an average timeline for a full-featured app.