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What should I become? It’s a simple question every student asks, but rarely gets a clear answer. Not just in India, but all over the world, students are confused. Engineering or design? Medical or management? Entrepreneurship or government services? Students are struggling, and parents are worrying. Markets and technologies keep evolving. Traditional counseling methods focus too much on grades, not on who a student truly is.
This ‘career guidance’ is literally more complex than ever. But then, Lifology steps in – a platform to revolutionize career guidance. And Techugo helped build this vision into a Guinness World Record-winning reality. How?… Let’s explore how we made this possible.
Praveen Parameswar is the mind behind Lifology. First, he noticed a few major problems. He saw that students need better career advice, and future-ready careers were out of reach. Schools also lacked good tools and experts. This is what Lifology wanted to fix.
The goal? To create a career ecosystem that is AI-powered, expert-driven, and deeply human, so that career choices are clear and informed. And for this, they needed the help of real experts.
But how was this vision turned into a seamless digital experience? That’s where Techugo stepped in, as a leading education app development company trusted to bring Lifology to life.
👉Suggested read: How much does it cost to develop an e-learning app?
Lifology needed a strong platform. Being an experienced mobile app development company in India with extensive experience in the EdTech sector, Techugo took on the challenge. Over the course of six months, our team co-built a multi-platform solution that includes:
This comprehensive approach showed our expertise as an education app development company.
The road wasn’t smooth. Lifology was a complex project. We faced several challenges; however, each challenge became an opportunity for innovation:
Career decisions are emotional. So it was crucial for us to ensure that the AI helps, but real coaches still offer personalized advice. We had to make the AI recommendations human, empathetic, and accurate without annoying the students.
For this, we built an intelligent workflow where the AI facilitated initial assessments and content personalization. Human experts, on the other hand, provided nuanced explanations and emotional support.
Since Lifology worked with minors, protecting students’ sensitive information was of paramount importance. We established strong security measures and adhered to global data privacy standards. The result was a platform that users can trust.
The platform had to handle many users and organizations. This required a smart architecture so that the platform would be able to serve hundreds of thousands of individual users and multiple institutional clients (schools, governments) across different geographies. Our solution was a modular, scalable architecture that allowed Lifology to grow its user base without sacrificing performance.
Engagement had to be high to keep students engaged in their career exploration. But it also had to be meaningful. A lot of effort went into creating an engaging, gamified experience for students and parents. This meant multiple iterations of UX/UI design that incorporated gamified elements, intuitive navigation, and engaging content. All of these resonated with young users and their parents. The goal was to make learning and exploration enjoyable.
From IIMs to NASA, bringing together diverse experts on one platform needed smart coordination. We built a framework that standardized knowledge delivery while maintaining uniqueness.
Despite these challenges, our experts remained focused. They finally delivered a powerful, user-friendly platform. Our expertise in cross-platform mobile app development was key here, ensuring a seamless experience across devices.
The product we built is feature-rich and stands out in the edtech industry:
At the core of Lifology is the Lifometric career assessment tool. It uses 3 powerful psychometric tests. These tests are based on the ideas of Carl Jung, William Marston, and Howard Gardner.
They help understand a student’s personality, intelligence, and behavior. The AI then studies this data to create personalized reports. It suggests ideal careers, best-fit courses, and suitable colleges. It also shows where the student can grow. This makes the guidance complete and well-rounded.
Students get one-on-one coaching sessions with experts. They receive actionable advice tailored to them. These sessions, powered by the AI’s initial analysis and give students actionable, expert-driven insights. So that students get a deep human touch in the guidance process.
An interactive journey helps students discover careers in a fun way. For this, students go on a gamified journey within the app. This engaging workbook turns what could be a daunting process into an exciting exploration of self and future possibilities.
Parents are integral to a child’s success. This module actively involves them in the career decision-making process. Parents get insights and resources to support their children effectively.
For schools, governments, and other large organizations, Lifology provides a powerful dashboard. Institutions can track student progress, manage programs, and access analytics. With the help of this dashboard, institutions can deliver quality guidance at scale.
To make Lifology strong and responsive, we used a modern tech stack.
After its soft launch and initial testing, Lifology quickly made waves. According to Lifology’s “About Us” page, during its 2018–2021 testing phase, the platform achieved incredible milestones. These metrics speak volumes about Lifology’s success and impact all over the world. Let’s have a look:
100,000+ Users – During its 2018–2021 testing phase, Lifology reached over 100,000 users. 52 Countries – This global reach spans across 52 countries, making career guidance accessible worldwide. 30+ Projects, 1M+ Lives Impacted, 10M+ Minutes of Interaction, and so on…
From India to the UAE, Lifology became a trusted name in digital career guidance. These numbers show Lifology’s incredible success and far-reaching influence.
Lifology has earned impressive awards and recognition. Here are some of its biggest achievements:
Lifology isn’t just a success story of an education app development company; it’s a social impact initiative with several unique differentiators:
First-of-its-Kind Parenting-Tech Platform: Lifology connects students, parents, and mentors. It creates a complete ecosystem for support.
Global Expert Network: Users get access to leaders from NASA, UN, Oxford, IIMs, and other global institutions. This brings world-class mentorship.
Multi-Channel Access: Anybody can access it anywhere, as it is available across the web, Android, and iOS. This ensures wide reach and convenience for everyone.
Future-Readiness Focus: It goes beyond simple career advice. It includes skilling, mindset building, and prepares students for the 21st century. Lifology makes sure that every student is ready for tomorrow’s challenges.
Strong Social Impact: Lifology actively supports schools, governments, and underprivileged communities. Through active outreach programs and partnerships like “Lifology GO”, an initiative for skilling and employment, Lifology extends its reach to those who need it most.
A key collaboration is with Gems Westminster School, Dubai. This partnership has opened doors for parents and teachers. It ensures holistic support. Guardians can make informed decisions. Lifology also introduced a curriculum. This teaches children about job development. It explores the scope of unique courses, preparing them for different paths.
Students are the future. So this project for Techugo wasn’t just a contract; it was a responsibility towards the future. Techugo takes pride in being a trusted mobile app development company in India that empowers ideas like Lifology. The success of Lifology, reaching 100,000 users across 52 countries, shows the power of collaboration and innovative technology.
The dedication of the team and their proficiency in mobile and web solutions bring Praveen’s vision to life. If you’re building an e-learning app, a career platform, or a cross-platform solution that can change lives, do not think twice to reach out to us. We’re here to bring an idea to life.
Being an experienced e-learning app development company, we build solutions that make an impact. Just as we led Lifology’s journey from vision to global success, we will continue to help you as well and make your digital dreams come true.
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