The moments before I pressed on Uber app icon to book a cab for myself, an SMS received in my inbox helped me getting a perfect deal for my travel. The SMS read something like this,’ Dear Rider, used code..and get flat Rs. 50 off next 5 rides….and after reading the first initial lines, I used the code in the app and received an irresistible offer. Sounds cool…isn’t it? What else can be more convenient for us than getting the discounts, benefits through a simple envelope notification icon on our screens…it sounds exhilarating, enticing and and and convenient of course. Ok,…enough of vocab flaunt…what I wanted to draw your attention towards is the SMS marketing channel.
I concur with you, on hearing the word- Marketing, a stalwart wearing all executive attire; get visualized in your mind, something which you can relate to only in one manner, where they sell the stuff to you with their honey dipped tongue. But eventually, the marketing business has gone quite far from the conventional marketing routine and credit must fall in the lap of technology, which has made marketing a medium for the businesses to connect with their customers, in a more personalized way. Marketing is no more a monotonous aspect, where an individual hurls the marketing scripted tone again and again. Technology has brought us closer to each other and our Smartphone has become our savior in the tough situations. Today, I shall discuss the effects of SMS marketing, since I recently experienced its advantages, but that does not mean, there are no disadvantages associated with it. Let’s begin and understand the SMS marketing channels benefits and drawbacks…
When you receive an SMS on your mobile phone of any XYZ service, stating the offers, discounts or any other relevant information, this marketing channel is widely known as SMS marketing, and it helps the businesses connect with their audience freely. It is a strong medium to reach your targeted audience, and increase the customer engagement and enhance brand recognition, but just like every other marketing channel, this marketing medium also has certain benefits and drawbacks associated with it. Below mentioned are some of the SMS marketing pros and cons to understand and pick this channel intelligently for your marketing purpose.
SMS Marketing Benefits
- Interested Audience
The DND( do not disturb) service offered by the telecom companies, let the users opt willingly for the promotional messages from the companies, so when you send an SMS to a user, it clearly states that the user is one of the selected audience, who is willing to know more about services and this selected number of users, would look at your SMS, and the chances to grab your services would increase.
- Constant Touch With Users
The SMS marketing strategy for your product/services would bring users closer to your services, through the interesting surveys, vote in polls sort of activity, would mark your presence in your user’s mobile, urging them to utilize your services more frequently.
- Data Collection
The data collection for the SMS marketing is way easier than any other marketing strategy. You can collect it at some reasonable amount from an advertising company, on the basis of your services’ requirement.
- Exciting Deals
The SMS delivers instantly and gets you a delivery report, which helps you in reaching out to your users in NO time, and you can update your users for any offer, day-to-day deal, and any festival bonanza offers. The sectors like food & beverages, eCommerce, real estate, education and tour & travel can take the maximum benefits out of it and can notify their users about the latest update.
SMS Marketing Drawbacks
- Space Limit
Within an SMS, there is a limit for the 160 characters, making it difficult for the service providers to add the detailed information about the services and curb the creative side of the advert designer.
- Can Never Be Repeated
To make an SMS, concise and succinct enough, while not compromising on the quality, the process needs time, but sadly, the SMS sent once cannot be repeated. Every SMS needs to be distinct from its previous version and needs to be re-written, in order to grab considerable attention from the users.
- SMS’s Are Not Always Read
This fact, I also can relate to easily, my inbox usually remains filled with unread SMS’s, but I only read those, which are of my interest, for example, Uber, Hyundai or any other service which would fall on my interest list, I do check, else I never open the SMS. So the another major disadvantage of SMS marketing is that not every SMS is read by the user, so the chances of your message getting deleted from the user’s inbox are equally high. Also, the other social media channels have reduced the SMS users to a very limited count.
So the crux of the deal is, that a detailed research and analysis should be made of a particular marketing strategy before picking it to promote your services. App marketing involves a great deal of different marketing strategies, but you need to trust on your intellects before making a smart decision for your mobile app marketing, else you can give your dream concept in the hands of a professional, who can besiege the cons away from your mobile app development, through the tech expertise. One of the professionals from the app development industry is Techugo- a top mobile application development company, you can count on our services since we have helped numerous businesses to attain their deserving recognition through the mobile apps we have developed for them.
Just to inform you further about Techugo; our team is a troop of experienced professionals from the industry and we have catered our app development services to the leading brands to startups. Our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
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