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Scrolling endlessly through TikTok, mesmerized by the perfectly edited, catchy short videos that seem to pop up every second. We’ve all been there. It’s a global craze, right? Everyone wants to create that viral moment, that perfectly polished clip that grabs attention. But let’s be honest, getting your own videos to look that good often feels like a whole damn job!
What if there was an app that could make you look like a pro without all the hassle?
An app that understands your creative vision and helps you bring it to life with ease?
This case study explores how Techugo, a leading startup app development company, collaborated with JoshCam, one of India’s most funded startups, to bring this vision to life. We’ll explore how our experts leveraged AI-powered video editing to create a powerful AI short video app, putting professional-grade tools in everyone’s pocket.
Get ready to discover the magic behind making your short videos shine.
The idea for Josh, meaning “passion” or “fervor” in Hindi language, was born out of a pivotal moment. That is when the Indian government banned TikTok in June 2020, citing concerns over national sovereignty and data privacy.
Passionate creators from the banned platform urged,
Seizing the opportunity, the Bangalore-based team at VerSe Innovation launched Josh just four days after the ban. Positioning itself as a conversation compared to global platforms like TikTok and Instagram.
However, as the platform grew, a new need emerged. Creators wanted more powerful tools. They needed advanced features to make their videos truly stand out. This is where the idea for JoshCam was born. JoshCam was envisioned as a dedicated video editing app. It would complement the main Josh app. Its goal was to empower creators with professional-grade editing capabilities. This included features like AI-powered video editing. JoshCam aimed to simplify complex editing tasks. It would help users create high-quality, engaging short videos with ease.
Karandeep Singh, the visionary behind the JoshCam mobile and web app, partnered with Techugo. VerSe Innovation, the parent company behind Josh, is one of India’s most-funded startups. Their success with Josh showed a clear demand for innovative content creation tools. The collaboration with Techugo for JoshCam was a strategic move. It aimed to solidify Josh’s ecosystem. It also provided creators with the best possible tools for their short-video journey.
Building an AI-powered video platform and influencer campaign engine from scratch presents its own unique challenges and requirements. And Techugo handled them like a pro!
Techugo combined deep domain expertise as a video editing app development company with robust mobile app development and a scalable web panel. Through a flexible engagement and cost-efficient tech stack, they supported a startup-turned-unicorn. Aligning the product for massive growth, all while optimizing strategic social media app development outcomes.
Techugo built the JoshCam with a rich set of editing and creator-centric capabilities. These comprehensive features position JoshCam as a prime example of an on‑demand app development success:
For the brand’s web ecosystem, Techugo scaled support via an in‑house team of 10 using a Time‑and‑Materials model over 2 years:
This development setup underscores Techugo’s strengths in on‑demand app development and building scalable social media strategy tools.
| Layer | Technology | Purpose & Features |
| Mobile Frontend | React Native | Cross-platform (iOS/Android) core 80% shared codebase reduces app development costs. Redux for state management (e.g., video timeline, filters) React Navigation + Reanimated for smooth UI/UX and video editing interactions. |
| React Native VisionCamera / Custom Modules | Enables high-performance video capture/trimming, rendering, caching, and HTTP uploads. Supports animated transitions and AR filters. Core to the AI-powered video editing experience. | |
| Hermes and ProGuard | Used for release builds. FlashList replaces FlatList. useMemo/useCallback, and image caching to hit 60 fps playback. | |
| Web Frontend (Brands Panel) | React JS | Modular components (Material‑UI or Ant Design) for fast UI development Responsive dashboards and data tables. |
| Data Viz Libraries | Chart.js, Recharts, or Victory Charts for KPI visualizations. Crucial for social media strategy dashboards. | |
| Backend / APIs | Node.js + Express (REST APIs) | Handles: – campaign management – influencer onboarding, analytics queries, and auth endpoints. Stateless JWT auth ensures security across interfaces. |
| NoSQL Database (MongoDB likely) | Stores user content, campaign metadata, and analytics data Flexible schema fits evolving influencer campaign models. | |
| Async Media Pipeline | Uploaded videos are queued for encoding/transcoding in background jobs The frontend receives processed asset URLs asynchronously (via WebSocket or polling). | |
| Infrastructure & DevOps | Docker + Kubernetes or Compose | Services containerized Auto-scaling backend and media workers are deployed in clusters. |
| CI/CD (GitHub Actions / Jenkins / CircleCI) | Automates linting, unit/integration testing, and environment deployments. | |
| CDN + Caching Strategy | Video, thumbnails, and static assets are served via CDN to reduce backend load and speed up delivery. | |
| Monitoring & Logging | Tools like Sentry, New Relic, or Datadog track API errors, performance bottlenecks, and latency issues. | |
| Architecture Patterns | BFF (Backend-for-Frontend) | Separate response layers for mobile and web, reduce payload size on mobile, and support rich dashboard workflows. |
| Event-Driven Workflow | Media processing tasks are dispatched via queues. The frontend is alerted via push notifications or socket-based events for updated media availability. | |
| Shared Codebase Strategy | Reusing JS modules (validation, enums, constants) across mobile and web cuts maintenance overhead and software development costs. |
Techugo’s partnership with JoshCam, now part of one of India’s most-funded startups, showcases our ability to scale products from MVP to mass-market dominance. If you’re looking for a startup app development company that can scale with your growth, Techugo delivers.
As a top video editing app development company, we specialize in building creator-first tools with AI. We offer:
With development centers in India, USA, Canada and the Middle East, we combine innovation with affordability. This makes us a preferred mobile app development company in USA.
We understand that every startup has a budget. Our goal is to maximize your ROI while staying within your limits. Thus, on consultation, we provide a clear cost estimation of video editing apps before development. Techugo believes in “No hidden surprises, just results!” So our team gives transparent pricing for app development costs and scope.
Techugo handles budgeting, selects the optimal technology stack, and manages software development costs effectively. Making it easier to assess the cost to build a mobile app while leveraging the strengths of an on-demand app development partner.
| Stage | Estimated Range |
| Discovery & Planning | $5,000 – $15,000 |
| UI/UX Design | $8,000 – $25,000 |
| Custom Animations | $1,000 – $30,000 |
| Mobile Frontend | $20,000 – $45,000 |
| Core Editing Features | $30,000 – $50,000 |
| Backend/API Development | $15,000 – $80,000+ |
| Cloud & Storage Setup | $5,000 – $40,000 |
| AI/ML Modules | $10,000 – $70,000+ |
| QA & Testing | $5,000 – $45,000 |
| Deployment & App Store Launch | $3,000 – $12,000 |
| Ongoing Maintenance | 10–20% of total development cost annually |
| T&M Model (Optional) | $2,000 – $10,000+ per month |
From launching a powerful AI-driven video editing app to scaling a full-fledged influencer campaign management platform, the Techugo JoshCam collaboration is a testament to what’s possible when technology meets vision.
Our team delivered excellence at every step, contributing to one of India’s most successful social media startups. Startups looking to build the next AI short video app, scale your social media strategy, or need an experienced on-demand app development partner, we’re here to help.
We’re just a call away! Hire the team behind JoshCam’s success.
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