Hey there! Today, let’s talk about the massive operation behind the tea you had in the morning!
Yes, an actual massive operation goes on behind every trusted glass of milk. Interested in getting into its insights? As traditional supply chains in the Fast-Moving Consumer Goods (FMCG) sector are undergoing digitalisation, knowing these insights can help you figure out your dairy app development journey as well. So, let me tell you about the Gyan Dairy app story! And walk you through how the brand collaborated with Techugo to bring fresh, wholesome dairy products to millions of homes every day.
Read through the end to learn how Techugo’s partnership with Gyan Dairy brought in the milk delivery business with the development of the Gyan Fresh App.
The Techugo Gyan Dairy case study shows how digital solutions are shaping the future of everyday essentials. Get ready to discover how innovation is making your morning milk even fresher!
What is Gyan Dairy? It is a name synonymous with purity and quality that was established in 2007 by Shri C.P Agarwal in Lucknow.
Being a leading name in the FMCG (Private) sector, Gyan Dairy has firmly established itself as a regional powerhouse in fresh dairy products, particularly across Uttar Pradesh, India. Under the leadership of stakeholders Mr. Jai Agarwal and Mr. Anuj Agarwal, Gyan Dairy isn’t just about selling dairy, but committing to quality. They’ve built an incredible reputation for delivering farm-fresh quality to consumers’ tables. Ultimately, becoming a trusted household name.
The brand has flourished through:
Before the Gyan Fresh app was conceptualized, Gyan Dairy faced several operational challenges. Rooted in the traditional nature of its supply chain. The brand had already earned consumer trust for its fresh and high-quality dairy products. Logistics were becoming increasingly complex as demand grew, especially in urban and semi-urban areas.
Booth operators had to update stock and delivery instructions manually. Leading to delays, miscommunication, and overstocking or understocking of perishable goods like milk and curd.
The absence of real-time tracking made it difficult for management to monitor inventory movement. As well as delivery efficiency and product freshness across multiple distribution points.
Customers wanted more control over their dairy subscriptions. Whether to pause deliveries during vacations, change quantities, or switch products. The traditional model offered little room for such flexibility.
Delivery personnel followed fixed or manually designed routes. Often resulting in delayed orders, fuel inefficiencies, and subpar customer experience. This is a critical challenge for any milk delivery business.
There was a lack of a centralized platform. Customers had no fixed platform to track orders, raise complaints and modify subscriptions. This lack of digital access weakened brand engagement and loyalty. Highlighting the need for milk delivery app development.
As the brand expanded, it managed booth operations and delivery logistics across cities. With manual systems, it became unsustainable. A tech-driven solution was required to enable smart supply chain management and prepare for future growth.
To fix the above discussed challenges in operations, Techugo designed and developed the Gyan Fresh app suite. The goal was not just to digitize the dairy business but to reimagine it for scalability and user convenience.
Our team created a comprehensive, multi-platform solution tailored to every stakeholder in the dairy supply chain.
The components of the solution are:
A user-friendly interface built for Android and iOS that enables consumers to:
Designed to simplify last-mile operations with:
A centralized platform for booth operators to:
Built to give Gyan’s management full control over operations:
This entire milk delivery app development project was designed with scalability in mind. Enabling future franchise integration and expansion across regions.
The success of this transformation was rooted in our strategic tech choices and agile development approach. Techugo ensured the Gyan Fresh app architecture was fast, secure, and highly adaptable to evolving business needs.
“We helped reimagine how a traditional milk delivery business could operate efficiently using digital intelligence, automation, and user-first design.”
– Abhinav Gupta, Project Manager
Below is a gist of the Gyan Fresh app features. They illustrate how each capability was designed to enhance the seamless on-demand app development functionality.
Techugo’s engineering team carefully selected the tech stack to ensure high performance and future scalability for this fast-growing milk delivery business.
Layer | Technology | Purpose |
Mobile App | Kotlin (Android) | Native development for Android users of the Gyan Fresh app |
Swift (iOS) | Native development for iPhone users | |
Web App | React JS | Frontend for admin panel, booth/hub management, and customer web interface |
Backend | Node.js | Scalable, event-driven backend to manage real-time milk delivery business operations |
Database | MongoDB | NoSQL database to handle
|
Cloud Infrastructure | AWS (Amazon Web Services) |
|
Architecture | Modular & Scalable | Built to support rapid franchise expansion and high-frequency transactions |
The full development cycle for the Gyan Fresh digital ecosystem was completed in 12 months. The focused development cycle contained the following phases:
Phase | Duration | Key Deliverables |
Discovery & Planning | 1 month | Requirement analysis, workflow mapping |
UI/UX Design | 1.5 months | Wireframes, user flows, high-fidelity mockups |
Development Phase 1 | 3 months | Backend setup, mobile app core features |
Development Phase 2 | 3 months | Web panel, admin dashboard, delivery app |
Testing & QA | 2 months | Manual & automated testing, bug fixing |
Deployment & Go-Live | 1.5 months | Cloud setup, app store publishing, onboarding |
The results speak for themselves! Showcasing a remarkable shift in efficiency, customer satisfaction, and business growth.
Within just three months, the app soared past 10,000 downloads, a clear sign of its immediate appeal and utility. But the impact goes far beyond just numbers. We saw a phenomenal 95% on-time delivery rate. Ensuring that fresh milk reached doorsteps precisely when expected.
The app also sparked a 40% surge in recurring subscriptions, a testament to the new flexibility and convenience for customers. An impressive 60% slashed the tedious task of manual coordination!
With over 150 booths integrated, the entire supply chain became more agile. Most importantly, customer satisfaction through the app’s support channels hit an all-time high. The Gyan Fresh app not only solved problems but also created a benchmark for fresh dairy delivery.
The brand has garnered significant recognition and media attention as a forward-thinking enterprise. Superstar Kareena Kapoor Khan is the brand ambassador. This amplified Gyan Dairy’s national presence.
The brand’s prominence was also highlighted when it was featured at ANUFOOD India 2022, a major platform for the food industry. With impact extending to the highest levels of governance, the Uttar Pradesh Chief Minister himself covered the launch of their Gorakhpur Plant in 2023.
Furthermore, Gyan Dairy has been lauded for its overall performance:
With its intelligent management and scalable architecture, the platform has enabled Gyan Dairy to transform its operations seamlessly. Combining industry insights with deep tech expertise, Techugo successfully built a powerful ecosystem that simplifies operations.
This case study showcases our experts’ purposeful digital capabilities, enabling traditional businesses to thrive in a modern, on-demand economy.
If you’re a brand looking to reshape your supply chain or build a successful milk delivery app, Techugo is the mobile app development company in India you can trust.
The cost of milk delivery app development depends on:
On average, a basic app may cost around ₹8-15 lakhs, while a full-featured solution like Gyan Fresh could range between ₹20-40 lakhs.
Cloud hosting, ongoing support, and integrations can also impact the budget.
Depending on the app’s complexity, it typically takes 4 to 12 months to build a fully functional milk delivery business app.
A basic MVP (Minimum Viable Product) with essential features can be developed in 3-4 months. While a scalable multi-role platform like Gyan Fresh may take up to a year.
Techugo is a trusted mobile app development company in India with proven experience in dairy app development. Our work on the Gyan Fresh app showcases our ability to deliver:
All are suited for fast-moving consumer goods (FMCG) and supply chain businesses.
The recommended tech stack includes:
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