Top 10 Best Online Marketplaces in UAE and Dubai in 2026

Remember spending your weekends hunting for parking, then rushing through massive malls in the UAE? That feels like ages ago! Now, in 2026, UAE shoppers are completely different. This digital change is huge! 

The UAE’s eCommerce market will likely top $17 billion by 2026. Why such explosive growth? And what’s the most fascinating part?

Dubai’s online marketplace trends are leading the entire region. The city combines innovation with strong fintech integration. Plus, the government actively supports digital transformation. This creates a perfect launchpad for both B2C stores and B2B companies.

It doesn’t matter if it’s fashion or electronics. It doesn’t matter if it’s household goods or industrial parts because marketplace platforms are changing. Meet the top 10 best online marketplaces redefining the UAE’s eCommerce growth in 2026.

Also Read – Marketplace App Development Cost in UAE, KSA & Kuwait

The Hype of UAE’s eCommerce Ecosystem

If 2020 only started the shift, 2026 marks a wildfire in the UAE’s digital retail space. 

The eCommerce market is a full-scale economic powerhouse. Regional data projects the UAE’s eCommerce sector will grow at a CAGR of over 11%, hitting new milestones by 2026. This shows how deeply UAE digital shopping platforms are embedded in the local lifestyle.

Digital adoption here is near-total. Over 95% of UAE residents actively use the internet. An impressive 85% shop online every month. Groceries, electronics, and even luxury cars are now just a tap away.

What drives this speed? The nation’s mobile-first behavior. Smartphones fuel nearly 70% of all digital purchases. The UAE has truly become a mobile-commerce-first economy.

The story is bigger than just convenience. The UAE is now a regional cross-border commerce hub, attracting trade from the GCC, Asia, and Europe.

In short, the UAE eCommerce growth 2026 reflects a massive national digital ambition.

NOW…

Dubai’s bold digital transformation strategy, combined with a tech-savvy population, is driving an era where online marketplaces dominate everyday retail decisions.

Know what’s shaping the Dubai eCommerce industry forecast for 2026:

• The UAE eCommerce market is projected to surpass USD 20 billion by 2030.
• Dubai alone accounts for a significant share of national online sales. Making it the region’s digital commerce capital.
• 80% of online purchases in the UAE are now made via mobile devices.

• Mobile wallets such as Apple Pay and Samsung Pay are now standard across major marketplaces.

• Same-day delivery is expected to become the default across most categories by 2026.
• Dubai continues to serve as the GCC’s e-commerce hub, where large transactions related to cross-border trade take place.
• Government initiatives like Dubai’s Digital Economy Strategy aim to double the sector’s contribution to GDP by 2030.

Ready to see the players defining this new standard?

10 Best Online Marketplaces in UAE & Dubai in 2026

In 2026, leading platforms will be evaluated on more than just sales figures. Their success will hinge on how well they integrate into both daily life and enterprise operations. 

#1. Amazon.ae

When discussing eCommerce dominance in the UAE, Amazon.ae is the clear heavyweight. It emerged in 2019, transforming from the local favorite, Souq.com. It is now a powerful, multi-vendor marketplace. It serves both B2C consumers and small-to-medium businesses (SMEs) looking to sell online.

It attracts over 20 million monthly visits. Its estimated revenue exceeded $760 million in 2024. The platform already hosts tens of thousands of UAE-based sellers. Amazon plans to onboard over 100,000 businesses by 2026. This effort will significantly empower more SMEs to go digital.

Source: amazon.ae

Key strengths & features:

• Massive product range
• Prime advantage
• Fulfillment by Amazon (FBA)
• Localized experience
• Trust and transparency
• Cross-border global store integration
• Smart logistics and same-day delivery options
• AI-driven recommendations and search personalization
• Seller analytics and advertising tools
• Seamless mobile app experience
• Secure payment gateways and cash-on-delivery support
• Strong brand credibility and customer loyalty programs

Why it stands out in 2026?

Amazon.ae still leads the UAE digital marketplace ranking. This is more than just a shopping app. It’s a tech ecosystem. Smart logistics, AI-powered recommendations and data-driven marketing power the UAE’s eCommerce growth.

The platform offers unique cross-border capabilities. The Amazon Global Store lets UAE customers order from international sites. They can access marketplaces like Amazon UK and US. Deliveries are fast, and billing is in local currency. This, plus Amazon’s support for Dubai’s D33 digital economy vision, explains its central role. 

For brands and sellers, Amazon.ae offers unmatched reach and credibility.

• Instant access to millions of active users and daily orders.
• Ready-made logistics and delivery solutions through FBA.
• Valuable data insights on pricing and consumer trends.
• Ability to expand internationally through Amazon’s global seller programs.

#2. Noon.com

Amazon shows global muscle but Noon.com is the UAE’s pride. Founded in 2017 by Emaar’s Mohamed Alabbar, Noon quickly became a regional super app. Noon is a major B2C and multi-vendor platform.

Source: noon.com

Noon.com has a strong base of:

• Over 18 million monthly site visits across UAE, KSA, and Egypt.
• More than 12 million app downloads across platforms.
• Estimated daily order volume: 200,000+ across the GCC.
• Operates multiple divisions: 
  • Noon Daily (grocery delivery)
  • Noon Food
  • NowNow (quick commerce)
  • Sivvi (fashion)
• Employs over 6,000 people with logistics hubs in Dubai, Riyadh, Cairo.

Key strengths & features:

• Wide product catalog across multiple categories
• Regional logistics network & same-day delivery
• Seller-friendly commission structures
• Arabic/English bilingual interface
• Multiple payment solutions, including cash-on-delivery
• Noon Express for faster fulfillment
• Smart marketing tools for sellers
• In-app live deals & flash sales
• Partnerships with local brands and influencers
• Customer loyalty rewards and wallet system

Potential for businesses:

• Access to a fast-growing regional user base.
• Simple onboarding for local sellers and SMEs.
• Integrated marketing and data tools to optimize sales.
• Cross-border selling opportunities through Noon’s GCC network.
• Strong local branding, perfect for businesses targeting UAE and KSA audiences.

#3. Carrefour UAE

Carrefour is operated by Majid Al Futtaim. It launched offline in 1995, then went online in 2019. It is now one of the most trusted B2C and multi-vendor marketplaces in the region. Carrefour seamlessly merges excellent in-store service with online convenience. 

Source: carrefour.com 

The platform has:

• More than 10 million app downloads across Android and iOS.
• Over 3 million active digital customers in the UAE.
• Hundreds of thousands of daily orders, especially during weekends and sale events.
• Operates 80+ fulfillment centers and hypermarkets integrated with online delivery.
• Recorded a 40% YoY growth in online grocery sales.

Key strengths & features:

• Extensive grocery and household product catalog
• Real-time inventory visibility and stock management
• Click & Collect and scheduled delivery options
• Loyalty integration (SHARE Rewards)
• Seamless in-app payment & Carrefour Pay digital wallet
• Sustainability-focused packaging and delivery
• Bilingual platform (Arabic/English)
• Personalized deals and AI-powered recommendations
• Integration with Majid Al Futtaim’s ecosystem (VOX Cinemas, SHARE app, etc.)
• Trusted refund and return policy

Potential for businesses:

• Partner with a high-trust brand with nationwide logistics support.
• Access to Carrefour’s vast customer network across physical and digital channels.
• Opportunities for FMCG and CPG brands to scale quickly online.
• Seamless onboarding for local producers through the Carrefour Partners Program.
• Data insights into consumer behavior across UAE households.

#4. Dubizzle

Launched in 2005, Dubizzle practically defined online classifieds in the UAE. It began as a simple portal for used goods. Now, it is a massive multi-category C2C and B2B marketplace. It creates a huge resale and classified ecosystem. This is true whether you’re selling an old iPhone or leasing an apartment.

Source: dubizzle.com 

Dubizzle’s strength lies in:

• Over 6.5 million active users across the UAE.
• App downloads exceed 10 million+ on iOS and Android combined.
• Hosts 20,000+ daily new listings across categories.
• Processes over 300,000+ chats per day between buyers and sellers.
• Operates under the Dubizzle Group (formerly EMPG) alongside Bayut and OLX Arabia.

Key strengths & features:

• Multi-category listing platform (real estate, vehicles, electronics, jobs, etc.)
• In-app chat and secure communication tools
• Verified listings and seller authentication system
• AI-based ad recommendations and smart search filters
• Premium ad boosts and subscription packages for sellers
• Mobile-first interface with geo-targeting features
• Instant valuation tools for cars and properties
• Cross-posting integrations with Bayut and OLX
• Safe payment and escrow options for select categories
• Real-time customer support and fraud detection systems

Potential for businesses:

• Strong channel for local sellers and service providers.
• Excellent platform for B2C lead generation (automotive, property, jobs).
• Targeted ad placements through Dubizzle Pro and featured listings.
• Seamless way to test new products or services in UAE’s digital economy.
• Integration with Bayut and OLX offers expanded regional reach.

#5. Namshi

Launched in 2011, Namshi is one of the leading eCommerce websites in Dubai. It caters to Gen Z and millennial consumers. Namshi has redefined online fashion for Middle Eastern consumers. It blends global trends with local taste.

Source: namshi.com 

Why is Namshi a popular online marketplace in Dubai?

• Over 5 million app downloads across iOS and Android.
• Around 1.2 million active monthly users in the UAE and KSA.
• Hosts 1,800+ brands across fashion and accessories.
• Estimated 70,000+ daily orders across the GCC.
• Offers same-day delivery in Dubai and next-day delivery across the UAE.
• Acquired by eCommerce giant Noon Group in 2023, integrated into its logistics network.

Key strengths & features:

• Curated catalog of global & regional fashion brands
• AI-based style recommendations
• Personalized lookbooks and influencer collaborations
• Flexible payment options including COD and BNPL (Buy Now, Pay Later)
• In-app loyalty and referral programs
• Seamless returns and exchange policy
• Flash sales and in-app exclusive drops
• Bilingual UX and region-tailored content
• Sustainability-focused fashion collections
• 24/7 customer service and live tracking

Potential for businesses:

• Perfect for fashion and lifestyle brands entering the GCC market.
• Access to a young, high-spending consumer segment.
• Partnership opportunities for influencer campaigns and co-branded collections.
• Integration with Noon’s delivery and fulfillment ecosystem.
• Data-driven insights on UAE fashion trends and buyer behavior.

#6. Talabat 

Launched in 2004 and headquartered in Dubai, Talabat is more than just a food delivery platform. Today, it is one of the best B2C digital marketplaces in the UAE. It serves everything from groceries and flowers to pharmaceuticals and pet supplies. This makes it one of the fastest-growing eCommerce sites in the UAE.

Source: talabat.com 

Key metrics of Talabat:

• Over 4.5 million active users across the UAE.
• More than 10 million app downloads across platforms.
• Delivers over 500,000 orders daily during peak seasons.
• Partners with 17,000+ vendors, including
  • restaurants
  • grocery chains
  • local stores
• Operates with 9 fulfillment hubs and 5,000+ delivery riders across the UAE.
• Owned by Delivery Hero, a global leader in on-demand delivery tech.

Key strengths & features:

• Vast network covering:
  • Food
  • Grocery
  • Pharmacy
  • Retail 
• Quick-commerce model ensuring delivery within 20–30 minutes
• Real-time tracking and predictive ETA updates
• AI-driven order dispatch and optimization
• Multiple payment options (wallet, card, COD)
• Talabat Mart for instant grocery delivery
• Subscription program (Talabat Pro) for free delivery & discounts
• Partnerships with local and global restaurant brands
• Corporate ordering and catering services
• Integration with sustainability initiatives and eco-friendly packaging.

Potential for businesses:

• Perfect platform for small retailers.
• Rapid onboarding and access to an established delivery infrastructure.
• Brand exposure through in-app promotions and featured listings.
• Integration with Talabat logistics for same-day fulfillment.
• Valuable data insights on consumer demand and delivery patterns

#7. Sharaf DG

Launched in 2005 (physical) and expanded into eCommerce in 2013, Sharaf DG Online is a top online retail platform in Dubai. It focuses on electronics and tech gadgets. Its strong omnichannel strategy and focus on authenticity define it. It is a trusted B2C and multivendor platform.

Source: sharafdg.com 

What makes Sharaf DG in the list?

• Over 8 million annual website visitors across the UAE.
• 2 million+ app downloads on Android and iOS.
• Averages 50,000+ daily orders during major sales (e.g., DG Friday, Dubai Shopping Festival).
• Partnered with 250+ global electronics brands.
• Operates 30+ physical stores integrated with digital fulfillment centers.
• Reported 35% YoY growth in eCommerce sales (Sharaf Group Annual Report 2025).

Key strengths & features:

• Extensive product catalog in electronics and appliances
• Verified brand partnerships and warranty-backed sales
• Same-day and scheduled deliveries
• Price match guarantee and trade-in programs
• AI-based product comparison tools
• BNPL and flexible financing options
• Loyalty points and DG Member Rewards program
• Easy product installation and after-sales service
• Smart search and personalized shopping experience
• Integration with UAE’s leading delivery partners (Talabat, Noon Express, etc.)

Potential for businesses:

• Prime platform for electronics and tech brands targeting the UAE market.
• Access to Sharaf’s loyal customer base and corporate buyers.
• Cross-promotion opportunities via Sharaf retail stores.
• Reliable fulfillment and customer service infrastructure.
• Competitive commission and marketing options for third-party vendors.

#8. Mumzworld

Launched in 2011, Mumzworld carved a unique niche. It is the leading B2C and multivendor online marketplace for maternity and childcare products. It was built by moms, for moms. It is now a trusted household name across the Middle East. Helping niche baby brands reach GCC families directly.

Source: mumzworld.com 

The popularity of Mumzworld:

• Over 2.5 million registered users across the GCC.
• More than 1.5 million app downloads on Android and iOS.
• Offers 250,000+ products from 5,000+ global and regional brands.
• Estimated daily order volume: 20,000+ across the UAE and KSA.
• Achieved 40% YoY growth in repeat purchases driven by loyalty programs.
• Acquired by Tamer Group (Saudi Arabia) in 2021, expanding its logistics and fulfillment capacity.

Key strengths & features:

• Extensive product catalog covering all parenting needs
• Verified and safety-certified products
• Personalized shopping guides for moms
• Subscription boxes for essentials and diapers
• AI-powered product recommendations
• Loyalty and rewards programs for repeat buyers
• Easy returns and same-day delivery in major UAE cities
• Educational blogs and product reviews by parenting experts
• Local and global brand partnerships
• Dedicated corporate gifting solutions for new parents

Potential for businesses:

• Ideal marketplace for brands in maternity and baby care.
• Access to a highly engaged, loyal customer base.
• Seamless onboarding for niche and organic product vendors.
• Data insights into parenting and family shopping behavior.
• Opportunities for co-branding and influencer campaigns.

#9. InstaShop

Launched in 2015, InstaShop redefined convenience shopping in the UAE. It began as a grocery delivery startup. Now, it’s a multi-category B2C marketplace. It connects users to thousands of neighborhood stores. It is one of the best eCommerce apps in Dubai for instant essentials.

Source: instashop.com 

The craze of InstaShop in UAE:

• Over 3 million app downloads across the GCC.
• More than 1 million active users across the UAE, Qatar, and Bahrain.
• Partners with 5,000+ local stores across various product categories.
• Average delivery time is 30–45 minutes within city limits.
• Processes over 100,000+ daily orders across its active regions.
• Acquired by Delivery Hero in 2020, fueling its rapid regional growth.

Key strengths & features:

• Hyperlocal delivery model for instant shopping
• Broad range of categories:
  • Groceries
  • Pharmacies
  • Flowers
  • Boutiques 
  • Supermarkets 
• AI-based store recommendation and order routing
• Real-time delivery tracking and push notifications
• Secure digital payments and e-wallet integration
• User-friendly interface optimized for quick checkout
• In-app chat and order customization options
• Subscription program with delivery discounts
• Vendor dashboard for analytics and performance tracking
• Partnerships with top UAE supermarkets (Choithrams, Al Maya, Carrefour Express)

Potential for businesses:

• Ideal platform for local retailers and specialty stores.
• Quick and cost-effective entry into digital commerce.
• Enhanced brand visibility via hyperlocal targeting.
• Integration with Delivery Hero’s logistics and tech ecosystem.
• Real-time analytics to optimize operations and sales.

#10. The Luxury Closet

Launched in 2011, The Luxury Closet is the Middle East’s leading luxury resale and consignment eCommerce platform. One of the best eCommerce platforms in Dubai, The Luxury Closet creates a trusted digital marketplace for sustainable luxury. This segment is booming in the UAE’s online shopping 2026 forecast.

Source: theluxurycloset.com 

Key metrics of The Luxury Closet:

• Over 3 million monthly visitors from the GCC and beyond.
• 1.2 million app downloads across Android and iOS.
• Inventory of 45,000+ authenticated luxury items at any given time.
• Partners with 400+ global luxury brands, including Chanel, Louis Vuitton, Rolex, and Hermès.
• Over US$150 million in cumulative resale value processed since inception.
• Average growth rate of 25% YoY in the UAE and KSA markets.

Key strengths & features:

• Rigorous authentication process by in-house luxury experts
• High-end product range accessories
• Personalized concierge service for premium sellers
• Global shipping with local warehousing in Dubai
• BNPL options and secure payment gateways
• Seller dashboard for tracking sales and commissions
• In-app luxury curation and editorial content
• Trade-in programs and credit incentives for repeat buyers
• AI-driven product matching and personalized recommendations
• Sustainable resale model promoting circular fashion

Potential for businesses:

• Ideal for luxury brands entering the secondary market ecosystem.
• Partnership opportunities for verified consigners and boutiques.
• Access to high-spending, fashion-forward audiences.
• Data insights into GCC luxury buying trends.
• Brand visibility within Dubai’s premium digital retail landscape.

Future of eCommerce in UAE in 2026 & Beyond

The convergence of Artificial Intelligence along with blockchain and omnichannel retail is steering the next wave of digitalisation. And for companies ready to ride this wave, the time to build is now.

Dubai’s eCommerce ecosystem is transitioning from transaction-driven models to:

• experience-driven ecosystems
• personalization
• sustainability
• immersive shopping
• voice commerce
• metaverse-integrated storefronts

These trends translate to building tech-forward solutions that resonate with local consumers and deliver seamless UX across devices. That’s where Techugo steps in. Our experts are powering the next generation of marketplaces.

As a leading app development company in Dubai, Techugo has been at the forefront of building next-gen marketplace platforms that redefine digital commerce. Our work blends strategy and scalability, empowering businesses to own their niche in the UAE’s fast-evolving eCommerce landscape.

A quick look at how we’ve already helped global and regional brands revolutionize marketplace experiences:

How Techugo leads the marketplace revolution?

• Deep expertise in B2B and B2C
• Knowledge in handling multi-vendor platforms
• Proven success in eCommerce app scaling and market adoption
• End-to-end development from concept to post-launch growth
• Integration of AI and ML, blockchain, and cloud technologies
• Focus on UAE’s cultural and regulatory alignment

FAQs

1. What is a marketplace app and how does it differ from a traditional eCommerce app?

A marketplace app connects multiple sellers with multiple buyers via one platform. A traditional eCommerce app is often single-vendor (your brand selling directly to consumers). Marketplace apps require features like seller onboarding and multi-vendor dashboards, among other features.

2. How much does it cost to build a marketplace app in 2026?

Costs vary widely depending on features and platform (iOS/Android/web). Also the region of the development team. Estimates range from USD 20,000 to over USD 100,000+ for a fully featured marketplace app. Additional costs: 

• Maintenance
• Server 
• Third-party integrations
• Scaling

3. What is the timeline for marketplace app development?

A lean MVP (minimum viable product) version may take 3–6 months. A fully feature-rich version with automation and AI, analytics takes 6–12+ months depending on scope. For a custom timeline, connect with our experts.

4. Can I build a marketplace app using no-code / low-code tools?

Yes. For MVP or simple use cases, there are platforms & tools (e.g., Bubble, Glide, or marketplace templates) that let you spin up a marketplace app faster. For performance and custom features, a custom-coded solution is often better.

5. How do I monetize a marketplace app (revenue models)?

Choose models aligned with your vertical and client expectations:

• Commission (percentage per transaction)
• Subscription fees for sellers
• Listing fees or premium listing placement
• Advertising and promoted listings
• Service or transaction fees

6. What are the biggest challenges when building a marketplace app?

• Getting initial supply (sellers) and demand (buyers)
• Reputation & avoiding fraud
• Handling disputes, returns, cancellations
• Ensuring performance & latency
• Scaling architecture & handling peak loads
• Regulatory compliance
• Taxation & local laws

7. How do I ensure security and trust in a marketplace app?

• SSL / encryption for data in transit
• Secure storage of sensitive data
• Two-factor authentication
• Identity verification / KYC for sellers
• Audit logs and permissions for roles
• Monitoring and logging
• Vulnerability scanning

8. Should I build native (iOS / Android) or cross-platform marketplace apps?

Native development is best for performance and leveraging platform-specific functionalities. Cross-platform is for faster development across both platforms and is cost-effective for many use cases. Many businesses start with a cross-platform for MVP and later optimize performance parts natively if needed.

9. What integrations are critical for a marketplace app?

• Payment gateways
• Logistics/shipping/courier APIs
• SMS/email/push notification providers
• Analytics & BI tools
• CRM, ERP systems for B2B marketplaces
• Identity/KYC verification services

Final Take

The top online shopping sites in the UAE in 2026 say a lot about the future of eCommerce in UAE! What’s next belongs to the businesses that think digital-first and act mobile-fast. With a partner like Techugo, you can build a scalable digital ecosystem that aligns with UAE Vision 2030. Plus, you can fuel sustained growth beyond 2026.

So are you on to build the UAE’s next big online marketplace? Turn your idea into the next success story.

Schedule a FREE consultation with Techugo.