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“Super apps are everywhere now. And honestly, it’s not surprising. People want one app that can do almost everything. Book a ride. Order food. Pay bills. Shop. Send money. All in one place. No switching. No hassle.”
That’s exactly why Gojek became a massive success. It solved everyday problems in a single, simple app. And now businesses across industries want to follow the same path with super app development.
Because the truth is… this model just works. It keeps users engaged. It opens new revenue streams. And it gives brands a chance to scale without building multiple products from scratch.
In this blog, we’ll see this in the easiest way possible.
What a super app really is.
Why the Gojek-style approach is winning.
And the 8 big reasons businesses are investing in super app development like Gojek today.
Let’s keep it simple and walk through it step by step.
Super app development is basically the process of building one app that offers many services. Not just one feature. Not just one use case. It’s an all-in-one platform where users can do multiple things without opening different apps.
Instead of creating separate apps for rides, payments, deliveries, and shopping… you put everything inside one single ecosystem. Users log in once. They use one wallet. They move through different services smoothly.
That’s why apps like Gojek exploded. They made everyday tasks simple. One app. One interface. Zero friction.
Super app development usually includes:
– a shared account system
– an integrated wallet or payment method
– a bundle of on-demand services
– a marketplace or service hub
– the ability to plug in new services over time
The big win?
You don’t rebuild the app every time you grow. You simply add new modules. New services. New revenue streams. And the whole system still feels connected.
So when we talk about super app development like Gojek, we’re basically talking about creating a multi-service app that works as a single, unified platform. Easy for users, scalable for businesses.
Suggested Read: Super App Development: Bringing Various Services to One Roof!
No matter if you’re an entrepreneur, startup, or established enterprise, super app development like Gojek can offer numerous advantages to you.
This is the biggest win of the super app model.
You’re not relying on a single service to make money. You’re earning from many different features inside the same platform.
Maybe a user books a ride.
Maybe they order food.
Maybe they recharge their phone or pay a bill.
Maybe they hire a cleaner or shop for groceries.
Every action creates a new revenue opportunity.
You can earn through:
– commissions
– delivery fees
– subscription plans
– ads
– partner services
– in-app payments
And because all these services live inside one app, the revenue keeps stacking up. It’s the same strategy that made Gojek grow so fast. A one app that drives income from multiple business lines, all running together.
That’s why super app development like Gojek is so attractive. You’re not building just an app. You’re building an ecosystem that pays you in many different ways.
People stay longer when an app lets them do more.
It’s simple. If your app solves many daily needs, users don’t delete it. They don’t forget about it. They keep coming back.
Maybe they open the app to order food.
Then they notice they can book a ride.
Later, they pay a bill or send money.
One action leads to another.
And because everything is in one place, the habit forms quickly.
This is exactly why super apps have such high retention rates.
Users don’t have a reason to switch to another app.
They already have what they need right in front of them.
So when you build a super app like Gojek, you’re creating a platform that becomes a part of people’s everyday routine.
And once an app becomes a habit, it naturally earns more, grows faster, and stays ahead of competitors.
One of the smartest things about the super app model is how easily it scales.
You don’t need to create a new app every time you want to launch a new service.
You just plug the new feature into your existing ecosystem.
Start with two or three services.
Add more when your users demand them.
Expand into new markets when the time is right.
Everything rides on the same core system, so you save a lot of time, effort, and money.
This is exactly how Gojek expanded.
They didn’t build separate apps for rides, payments, food delivery, home services, and shopping.
They simply added new modules into the same app, one step at a time.
That’s the real power of Gojek-style super app development.
It lets your business grow quickly, horizontally, vertically, and across industries, without starting from zero every time you scale.
People don’t want ten apps for ten tasks.
They just want things to work… fast and without confusion.
That’s where a super app makes life easier.
Everything feels connected.
One login. One wallet. One interface.
No switching. No waiting. No “where do I find this?” moments.
A user can book a ride, order groceries, and pay bills, all in the same flow.
No extra downloads. No learning curve.
This kind of smooth, unified experience is a big reason why super apps grow so quickly.
When users feel comfortable and everything works in one place, they naturally prefer your platform over others.
And when you build a super app like Gojek, this experience becomes your biggest advantage. It keeps users happy, reduces friction, and makes your app their default choice for everyday needs.
Super apps make cross-selling feel natural.
You don’t have to push anything aggressively.
Users discover new services on their own because everything lives under one roof.
A user comes in to order food.
They spot a banner for ride bookings.
They finish a payment and notice a quick link for mobile recharges.
They open the wallet and see an option for home services.
It’s subtle, but powerful.
When users already trust your app for one service, it’s much easier for them to try another.
And every new service they use increases your revenue, engagement, and retention.
This is exactly how Gojek grew…one service led users to another, creating a cycle of organic cross-selling.
So with super app development like Gojek, your platform becomes a place where users keep exploring.
And that exploration naturally boosts your business, without heavy marketing or pushy tactics.
Running multiple services separately can get messy.
Different apps. Different systems. Different teams.
Everything becomes harder to track and manage.
A super app fixes that.
When all your services run inside one ecosystem, your operations become simpler and more organized.
Payments, deliveries, tracking, scheduling, customer support, a lot of it can be automated or handled through shared tools.
You’re not juggling 10 different platforms.
Your team works from one unified system.
And that means fewer errors, faster responses, and smoother coordination.
This is one reason brands prefer multi-service app development instead of building everything individually.
Less chaos. Less cost. More control.
And with a Gojek-style setup, your business can operate with the kind of efficiency that helps you scale confidently, without breaking your processes as you grow.
Most businesses offer just one service.
A ride-hailing app.
A payments app.
But a super app bundles all of these into one powerful platform. And that instantly makes you different.
When users see that your app can handle many daily tasks, they don’t compare you with single-service competitors anymore.
You’re playing a bigger game. You’re offering more value from day one.
This is exactly why super apps grab attention quickly.
They feel more useful.
More convenient.
More future-ready.
When you take part in super app development like Gojek, you aren’t building another app. You are building a category defining platform that is different from everything else, especially in markets that are competitive with customer attention.
The way people use apps is changing fast.
They want speed.
They want convenience.
And they want everything in one place.
Super apps are built exactly for that future.
As new technologies come in (AI, instant payments, digital wallets, on-demand services), a super app can integrate them quickly.
You don’t need to rebuild your product every time a new trend appears.
You simply add a new module and keep moving.
It also prepares your business for shifts in user behavior.
If people start preferring mobility services, you can add them.
If they lean toward fintech, you can launch a wallet.
If eCommerce grows, you can plug in a marketplace.
This flexibility is the real power of super app development for startups and enterprises.
It keeps your business ready for what’s next, without slowing down or starting over.
Gojek started in Indonesia as a simple ride-hailing app. But it quickly became so much more. Today, it’s a full-fledged super app offering rides, food delivery, digital payments, logistics, on-demand services, and even shopping, all in one platform.
100 M+ people have downloaded it, and it has achieved a 4.4-star rating on Google play store. The secret? Gojek solved everyday problems for users while keeping everything connected and easy to use.
Here’s what makes Gojek’s super app tick:
In other words, Gojek’s super app model succeeds because it docks convenience, scalability, and smart revenue streams onto a single platform.
And as you adopt this approach to super app development like Gojek, your business is able to create similar seamless, engaging experience to users, while unlocking multiple growth opportunities.
No one envisioned how rapidly the on-demand industry would evolve.
Consumers anticipate a fuller environment at their disposal, versus just convenience. As a result, many companies that formerly relied on singular “on-demand” applications are now realizing the super app on-demand solutions that including everything in one seamless experience.
Think of the emergence of applications that incorporate the Gojek clone model (food delivery, payments, taxis, home services); all functioning inside a single ecosystem. And honestly, that’s exactly why businesses are turning to a trusted on-demand app development company rather than building siloed apps that users forget about in a week.
The reality is that users are tired of hopping between ten different apps for ten different needs. Super apps fix this. They pull everything into one platform, boost engagement, and unlock multiple revenue streams.
For any business thinking long-term, super app development isn’t just an option. It’s a competitive move. Now the question is –
You should seriously consider super app development if you want to scale faster, retain users longer, and build an ecosystem instead of a single-use app. This includes:
Businesses wanting to partner with an experienced on-demand app development company to build a Gojek-style platform
If your goal is multi-service growth, higher retention, and long-term dominance in the on-demand economy, a super app is the way forward.
Super app development isn’t cheap…but it’s also not the kind of investment businesses regret. The cost mostly depends on how many services you want to bundle, the complexity of each module, and whether you’re building from scratch or scaling an existing ecosystem.
If you work with a professional super app development company, here’s the general range you can expect:
| App Complexity | Estimated Cost | Included Features |
| Basic MVP super app | $60,000–$120,000 | limited services, simple workflows, essential features |
| Mid-level multi-service app | $150,000–$350,000 | mobility + delivery + payments + basic integrations |
| Full-scale Gojek-like super app | $400,000–$1M+ (depending on modules) | ride-hailing, logistics, eCommerce, fintech, wallets, loyalty engines, vendor dashboards, AI features, and more |
Suggested Read: Complete Breakdown of Super App Development Cost
The cost increases as you add:
Most brands start with an MVP, validate demand, and then scale, because super apps grow best in phases, not all at once.
Because super app development is not like any regular mobile app development. It’s different. It’s complex. Super app has a massive ecosystem with dozens of moving parts…payments, logistics, real-time tracking, vendor dashboards, chat, AI, analytics, and more. And when everything has to work together seamlessly, you can’t afford trial-and-error.
A super app development company brings the technical depth, system architecture expertise, and multi-service experience which an in-house team may not be able to give. All these things are necessary to make all these modules perform as one smooth, scalable platform.
By working with an experienced super mobile app development company, you get:
In short, you reduce risks, save time, and launch a more stable product.
Techugo, as a trusted custom mobile app development company, has spent the last 10+ years building web and mobile apps (including full-scale super apps) for startups, enterprises, and even government bodies, so yeah, apps are kind of our thing. And the $869M funding raised by our apps in just 1 year says a lot.
We help brands turn fragmented ideas into a unified super app model powered by smart workflows, clean UI, strong backend engineering, and real-time features. (You can always browse our portfolio to see how deep our work goes.)
Our team handles everything, whether it’s strategy, architecture, design, development, integrations, testing, deployment, or post-launch growth.
And since we’re also a leading on-demand app development company, we know exactly how to build, scale, and monetize a Gojek-style super app that actually performs.
Whether you’re starting with a single service or planning a full Gojek-style ecosystem from day one, Techugo helps you build it right and build it for the long run.
A super app is like many apps packed into one. Instead of downloading separate apps for rides, food, payments, shopping, or bookings, users get everything in a single platform. It saves time, reduces friction, and keeps users inside one ecosystem.
There’s no fixed number, but most super apps fall between $150,000–$1M+, depending on the number of services, features, and level of complexity. The more modules you add, the higher the cost. Starting with an MVP is the smartest approach.
A basic MVP takes around 4–6 months, while a full-scale multi-service super app can take 9–18 months, depending on the features, tech stack, and integrations. These apps grow in phases, and that’s normal.
Startups can totally build a super app. They just need to start small. Begin with 1–2 services, validate demand, and then expand. Many successful super apps began as simple on-demand apps before growing into ecosystems.
You get multiple revenue streams from one platform. And because users do more inside the same app, they stick around longer, spend more, and keep returning without you pushing too hard.
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